This presentation is created from the book Tribal Marketing (which you can download a complimentary copy at http://www.MyMarketingProjectManager.com ) This is a step-by-step guide on implementing the right marketing strategies for your small businesses. Everyone talks about branding when this should be secondary to becoming a leader in your marketplace. Becoming a leader in your marketplace and leading your tribe of fans is what is needed to succeed in today's economy. This is your guide to start, build, and manage your marketing messages to your Tribe.

1. Tribal Marketing Project
Management
Total Business Marketing Integration to Lead, Build
and Expand Your Tribe
©2012 Elmer Diaz www.VagabondLifestyles.com

2. Putting the Puzzle
Together

3. Introduction
Three Main Areas
#1 Know Your Tribe
#2 Create a Strategic Marketing Plan
#3 Execute the Strategic Marketing
Plan in a Step-by-Step Approach

4. PART I- Know Your Tribe
Who is Your Avatar?
Types of Tribes
Where do they hang out?

5. It's about building and
communicating with your
Tribe
How They Want to
Communicate With You
How They Want to
Communicate With Each
Other
...Let's give them what they
want!

6. Monetizing$ from Your Tribe
A. Identifying the problems
and needs of your tribe
B. Offer Solutions
C. Show the benefits of your
products & services
D. Ask for the order

7. Part II- Create a Strategic
Marketing Plan
A. Getting the tribe to
notice you through
content.
B. Talking your tribes
language and building
Trust
C. Monetizing from your
tribe

8. Part III- Executing Your Plan
in Phases
Phase 1- Content Management
Phase 2- Web Presence
Phase 3- SM Marketing
Phase 4- SEO
Phase 5- Tribal
Communication
Phase 6- Expand your reach

9. Phase 1-Create good
content

10. ...People love a good story!
...People want good information!
...People like valuable information!
...People want content that they can use!

11. Phase 1-Content Creation

12. Phase 2- Website & Blog
Presence
Second Phase is Content
Distribution
Review-Analyze Actual or
Create Optimized Website –
Platform (WP front)
Plug-Ins to Capture Leads-
SM interaction
Provide Content-Article, E-
book, E-Newsletter

13. Phase 2-Web & Blog Presence

14. Phase 3- Social Media
Marketing:
It's all about Promoting
Your Profile
Engaging with Other
Groups of People
Link Pages Together
Find People With the
Same Interests
Get a Dialogue Going

15. Social Media Marketing
The Big Four
– Facebook
– LinkedIin
– Twitter
– YouTube

16. * Facebook has over 350 million active users. More than 35
million users update their status each day, with more than 55
million status updates each day.
* The average Facebook user has 130 friends and sends eight
friend requests per month.
* The average Facebook user spends more than 55 minutes a
day on the site. They use the Like button nine times a month and
write 25 comments each month.
-Facebook is like having a Bar-B-Que party where you invite friends and
family and everyone talks and share just about everything.

17. * Linkedin is the world's largest professional network with more
than 135 million members worldwide
* More than half of Linkedin members are currently located
outside of the United States.
* There were nearly two billion people searches on Linkedin in
2010.
-Linkedin is like going to a Trade Show where you can find professional
contacts, products, and services about your industry.

18. * Twitter have an estimated 225 million users, generating 65
million tweets a day
* Twitter handles over 800,000 search queries per day.
* Twitter's attraction as a social web media platform is maybe in
its simplicity and real time messaging.
* Twitter was created mainly to stay connected with a group of
friends through SMS channels. It was never meant to be limited
to used on the internet.
-Twitter becomes a real life snap shots at what your friends, family
members, co-workers, and acquaintances are doing or experiencing.

19. * YouTube is the most popular video sharing website on the
Web and the world's third most Visited website (according to
Alexa)
* YouTube 78% of the traffic comes from outside of USA.
* YouTube average video is 2 minutes 46 seconds
-YouTube is a place for a community of people to engage in new ways and
share their experiences, talents, and expertise with the world with video
whenever and wherever they want.

20. Phase 3-Social Media
Integration

21. Phase 4- Search Engine
Optimization

22. Phase 4-Content Driven-
SEO

23. Phase 5- Direct
Marketing Integration

24. Phase 5- Direct Marketing Integration

25. Direct Marketing
IntegrationFirst Part of Direct Marketing is
Email Marketing.
The main component of Direct
Marketing is to have a good
CRM (Client Relationship
Management) System that
will help you establish your
communications with your
tribe based on your
relationship with them.

26. Direct Marketing
IntegrationSecond Part of Direct
Marketing is Snail Mail
Marketing.
The main idea of this last
component of Direct
Marketing is to have an item
of long shelve live and value
that provides special
communication with your
selected tribe members.
Examples; calendar of
events, newsletter,
Postcards, etc.

27. Phase 6- Media
Expansion
Here you will incorporate
Articles Marketing &
Distribution
Press Release
Distribution
Special Bookmarking
Squido Lense
...and the rest of the
overwhelm!

28. Keep Driving Traffic

29. Your Complete Marketing
Integration-Communication

30. Communication Flow

31. Tribal Marketing
E-Book
For your complimentary copy email us at
VagabondLifestyles@gmail.com
©2012 Elmer Diaz www.VagabondLifestyles.com