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HANDS MOBILE MEDIA
APRIL.2012
LET’S TALK ABOUT MOBILE ADVERTISING?
CONSUMERS                                    BRANDS




Mobile advertising is an answer to the question how to
connect brands and consumers in movement trought
                 connected screens
THE WEB IS ONLY ONE                                                 124 MILLIONS
                                                                          2014
             AND IT IS IN MOVEMENT




                              41 MILLIONS
                                 2011

               16 MILLIONS
                  2010
4 MILLIONS
   2009



                                            3G	
  GROWS	
  EXPONENCIALLY	
  
                                                   *SOURCES: TELECO, ANATEL, QUALCOMM E TNS/RESEARCH
47 MILLIONS of SMARTPHONES 3G*
    + 12 MILLIONS FEATURE PHONES ACESSING WEB
      59 MILLIONS
     INTERNET MOBILE USERS
BRAZIL >> 92 MILLIONS INTERNET USERS**


           2IN3
      INTERNET USERS USE A MOBILE DEVICE
                TO ACCESS WEB
                            SOURCE: FEB-2012
             *ANATEL, Teleco, CARRIERS AND ** IBOPE Nielsen
BUT WHEN WE CAN FIND A PREMIUM MOBILE AUDIENCE
AT HANDS PREMIUM MOBILE AD NETWORK
PREMIUM: 230 PARTNERS +530 MM IMPRESSIONS/MONTH
HANDS MOBILE AGREGATES MAIN BRAZILIAN PUBLISHERS AND CARRIERS WITH THEIR
APPS AND MOBILE SITES. NO BLIND. JUST PREMIUM
Brazilian_mkt_Hands mobile - 042012_english

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Brazilian_mkt_Hands mobile - 042012_english

  • 2. LET’S TALK ABOUT MOBILE ADVERTISING?
  • 3. CONSUMERS BRANDS Mobile advertising is an answer to the question how to connect brands and consumers in movement trought connected screens
  • 4. THE WEB IS ONLY ONE 124 MILLIONS 2014 AND IT IS IN MOVEMENT 41 MILLIONS 2011 16 MILLIONS 2010 4 MILLIONS 2009 3G  GROWS  EXPONENCIALLY   *SOURCES: TELECO, ANATEL, QUALCOMM E TNS/RESEARCH
  • 5. 47 MILLIONS of SMARTPHONES 3G* + 12 MILLIONS FEATURE PHONES ACESSING WEB 59 MILLIONS INTERNET MOBILE USERS BRAZIL >> 92 MILLIONS INTERNET USERS** 2IN3 INTERNET USERS USE A MOBILE DEVICE TO ACCESS WEB SOURCE: FEB-2012 *ANATEL, Teleco, CARRIERS AND ** IBOPE Nielsen
  • 6. BUT WHEN WE CAN FIND A PREMIUM MOBILE AUDIENCE
  • 7. AT HANDS PREMIUM MOBILE AD NETWORK PREMIUM: 230 PARTNERS +530 MM IMPRESSIONS/MONTH HANDS MOBILE AGREGATES MAIN BRAZILIAN PUBLISHERS AND CARRIERS WITH THEIR APPS AND MOBILE SITES. NO BLIND. JUST PREMIUM