SlideShare una empresa de Scribd logo
1 de 8
Descargar para leer sin conexión
HANDS MOBILE MEDIA
APRIL.2012
LET’S TALK ABOUT MOBILE ADVERTISING?
CONSUMERS                                    BRANDS




Mobile advertising is an answer to the question how to
connect brands and consumers in movement trought
                 connected screens
THE WEB IS ONLY ONE                                                 124 MILLIONS
                                                                          2014
             AND IT IS IN MOVEMENT




                              41 MILLIONS
                                 2011

               16 MILLIONS
                  2010
4 MILLIONS
   2009



                                            3G	
  GROWS	
  EXPONENCIALLY	
  
                                                   *SOURCES: TELECO, ANATEL, QUALCOMM E TNS/RESEARCH
47 MILLIONS of SMARTPHONES 3G*
    + 12 MILLIONS FEATURE PHONES ACESSING WEB
      59 MILLIONS
     INTERNET MOBILE USERS
BRAZIL >> 92 MILLIONS INTERNET USERS**


           2IN3
      INTERNET USERS USE A MOBILE DEVICE
                TO ACCESS WEB
                            SOURCE: FEB-2012
             *ANATEL, Teleco, CARRIERS AND ** IBOPE Nielsen
BUT WHEN WE CAN FIND A PREMIUM MOBILE AUDIENCE
AT HANDS PREMIUM MOBILE AD NETWORK
PREMIUM: 230 PARTNERS +530 MM IMPRESSIONS/MONTH
HANDS MOBILE AGREGATES MAIN BRAZILIAN PUBLISHERS AND CARRIERS WITH THEIR
APPS AND MOBILE SITES. NO BLIND. JUST PREMIUM
Brazilian_mkt_Hands mobile - 042012_english

Más contenido relacionado

La actualidad más candente

How mobile changed marketing
How mobile changed marketingHow mobile changed marketing
How mobile changed marketing
Earnest
 
mHealth Insight slide deck SMIGroup mHealth Masterclass
mHealth Insight slide deck SMIGroup mHealth MasterclassmHealth Insight slide deck SMIGroup mHealth Masterclass
mHealth Insight slide deck SMIGroup mHealth Masterclass
3GDR
 

La actualidad más candente (19)

Digital Out Of Home: The state of the industry today and tomorrow
Digital Out Of Home: The state of the industry today and tomorrowDigital Out Of Home: The state of the industry today and tomorrow
Digital Out Of Home: The state of the industry today and tomorrow
 
How mobile changed marketing
How mobile changed marketingHow mobile changed marketing
How mobile changed marketing
 
Vodafone
VodafoneVodafone
Vodafone
 
Ben Fox Discusses the Future of Brands
Ben Fox Discusses the Future of BrandsBen Fox Discusses the Future of Brands
Ben Fox Discusses the Future of Brands
 
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is EverythingMobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
 
mHealth Insight slide deck SMIGroup mHealth Masterclass
mHealth Insight slide deck SMIGroup mHealth MasterclassmHealth Insight slide deck SMIGroup mHealth Masterclass
mHealth Insight slide deck SMIGroup mHealth Masterclass
 
Value of advertising Infographic
Value of advertising InfographicValue of advertising Infographic
Value of advertising Infographic
 
Ben Fox Discusses the Past, Present and Future of Advertising
Ben Fox Discusses the Past, Present and Future of AdvertisingBen Fox Discusses the Past, Present and Future of Advertising
Ben Fox Discusses the Past, Present and Future of Advertising
 
Ben Fox Discusses the Future of Display Advertising
Ben Fox Discusses the Future of Display AdvertisingBen Fox Discusses the Future of Display Advertising
Ben Fox Discusses the Future of Display Advertising
 
Evolving Consumer Behavior
Evolving Consumer BehaviorEvolving Consumer Behavior
Evolving Consumer Behavior
 
This is not for sharing
This is not for sharingThis is not for sharing
This is not for sharing
 
Ben Fox DiscussesThe Future of Media Buying
Ben Fox DiscussesThe Future of Media BuyingBen Fox DiscussesThe Future of Media Buying
Ben Fox DiscussesThe Future of Media Buying
 
Vijay Anand_India's film industry
Vijay Anand_India's film industryVijay Anand_India's film industry
Vijay Anand_India's film industry
 
Secure Open Telephony Network Presentation at Hope 9
Secure Open Telephony Network Presentation at Hope 9Secure Open Telephony Network Presentation at Hope 9
Secure Open Telephony Network Presentation at Hope 9
 
Mobile Commerce
Mobile CommerceMobile Commerce
Mobile Commerce
 
Keydev james hilton
Keydev james hiltonKeydev james hilton
Keydev james hilton
 
The Future Of Brand Communications GöTtgens Zum Versand
The Future Of Brand Communications GöTtgens Zum VersandThe Future Of Brand Communications GöTtgens Zum Versand
The Future Of Brand Communications GöTtgens Zum Versand
 
Jurgen reutter mobile internet mobile marketing_buongiorno digital_red apple ...
Jurgen reutter mobile internet mobile marketing_buongiorno digital_red apple ...Jurgen reutter mobile internet mobile marketing_buongiorno digital_red apple ...
Jurgen reutter mobile internet mobile marketing_buongiorno digital_red apple ...
 
Mobile World conference Barcelona
Mobile World conference BarcelonaMobile World conference Barcelona
Mobile World conference Barcelona
 

Destacado (6)

Entidad Comercializadora de Aceite en Mercados Internacionales
Entidad Comercializadora de Aceite en Mercados InternacionalesEntidad Comercializadora de Aceite en Mercados Internacionales
Entidad Comercializadora de Aceite en Mercados Internacionales
 
Modelo de Sistema de Gestion de Seguridad y Salud en el trabajo
Modelo de Sistema de Gestion de Seguridad y Salud en el trabajo Modelo de Sistema de Gestion de Seguridad y Salud en el trabajo
Modelo de Sistema de Gestion de Seguridad y Salud en el trabajo
 
MisióN Y VisióN De La Empresa
MisióN Y VisióN De La EmpresaMisióN Y VisióN De La Empresa
MisióN Y VisióN De La Empresa
 
Como crear una misión y visión
Como crear una misión y visiónComo crear una misión y visión
Como crear una misión y visión
 
PLANTILLA DEL Sistema de gestión de la seguridad y salud en el trabajo
PLANTILLA DEL Sistema de gestión de la seguridad y salud en el trabajoPLANTILLA DEL Sistema de gestión de la seguridad y salud en el trabajo
PLANTILLA DEL Sistema de gestión de la seguridad y salud en el trabajo
 
MANUAL DE FUNCIONES Y MANUAL DE PROCEDIMIENTOS EMPRESA: COMERCIAL NUTRESA S.A.S
MANUAL DE FUNCIONES Y MANUAL DE PROCEDIMIENTOS  EMPRESA: COMERCIAL NUTRESA S.A.SMANUAL DE FUNCIONES Y MANUAL DE PROCEDIMIENTOS  EMPRESA: COMERCIAL NUTRESA S.A.S
MANUAL DE FUNCIONES Y MANUAL DE PROCEDIMIENTOS EMPRESA: COMERCIAL NUTRESA S.A.S
 

Similar a Brazilian_mkt_Hands mobile - 042012_english

Telefonica mwc barcelona
Telefonica mwc barcelonaTelefonica mwc barcelona
Telefonica mwc barcelona
Juan Varela
 
Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1
iStrategy
 
M2 roadshow us victor malachard, adfonic
M2 roadshow us   victor malachard, adfonicM2 roadshow us   victor malachard, adfonic
M2 roadshow us victor malachard, adfonic
mobilesquared Ltd
 
The One Screen Mobile Revolution
The One Screen Mobile RevolutionThe One Screen Mobile Revolution
The One Screen Mobile Revolution
Maya Hari
 

Similar a Brazilian_mkt_Hands mobile - 042012_english (20)

Fast facts mobile8_08102012
Fast facts mobile8_08102012Fast facts mobile8_08102012
Fast facts mobile8_08102012
 
Mobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of MobileMobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of Mobile
 
Insights into the Potential for Mobile Media in Africa (By Andrew McHenry and...
Insights into the Potential for Mobile Media in Africa (By Andrew McHenry and...Insights into the Potential for Mobile Media in Africa (By Andrew McHenry and...
Insights into the Potential for Mobile Media in Africa (By Andrew McHenry and...
 
Tablet Marketing Speech
Tablet Marketing SpeechTablet Marketing Speech
Tablet Marketing Speech
 
Relatorio de tendencias de mobile da WSI
Relatorio de tendencias de mobile da WSIRelatorio de tendencias de mobile da WSI
Relatorio de tendencias de mobile da WSI
 
The contactless mobile_report_2013_-_mwc13-slide_share
The contactless mobile_report_2013_-_mwc13-slide_shareThe contactless mobile_report_2013_-_mwc13-slide_share
The contactless mobile_report_2013_-_mwc13-slide_share
 
Korea Feb12 Media Kit
Korea Feb12 Media KitKorea Feb12 Media Kit
Korea Feb12 Media Kit
 
GMIC Uniquely India - The Mobile First Story
GMIC Uniquely India -  The Mobile First StoryGMIC Uniquely India -  The Mobile First Story
GMIC Uniquely India - The Mobile First Story
 
IAB Mobile Marketing Handbook
IAB Mobile Marketing HandbookIAB Mobile Marketing Handbook
IAB Mobile Marketing Handbook
 
Telefonica mwc barcelona
Telefonica mwc barcelonaTelefonica mwc barcelona
Telefonica mwc barcelona
 
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
 
GLOBAL MOBILE OVERVIEW
GLOBAL MOBILE OVERVIEWGLOBAL MOBILE OVERVIEW
GLOBAL MOBILE OVERVIEW
 
Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1Hot house istrategy_presentation_february_2012_original-1
Hot house istrategy_presentation_february_2012_original-1
 
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS
MOBILE WORLD CONGRESS - DEVELOPERS AS INNOVATORS
 
M2 roadshow us victor malachard, adfonic
M2 roadshow us   victor malachard, adfonicM2 roadshow us   victor malachard, adfonic
M2 roadshow us victor malachard, adfonic
 
Six Immutable Laws Of Mobile Business Presentation
Six Immutable Laws Of Mobile Business PresentationSix Immutable Laws Of Mobile Business Presentation
Six Immutable Laws Of Mobile Business Presentation
 
Canaan Conference Summary Gsma 2009
Canaan Conference Summary Gsma 2009Canaan Conference Summary Gsma 2009
Canaan Conference Summary Gsma 2009
 
13 Mobile Trends for 2013 and Beyond (April 2013)
13 Mobile Trends for 2013 and Beyond (April 2013)13 Mobile Trends for 2013 and Beyond (April 2013)
13 Mobile Trends for 2013 and Beyond (April 2013)
 
Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging M...
Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging M...Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging M...
Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging M...
 
The One Screen Mobile Revolution
The One Screen Mobile RevolutionThe One Screen Mobile Revolution
The One Screen Mobile Revolution
 

Más de HandsMobile

Guideline Hands 2016
Guideline Hands 2016Guideline Hands 2016
Guideline Hands 2016
HandsMobile
 
Standard Banner Guidelines
Standard Banner GuidelinesStandard Banner Guidelines
Standard Banner Guidelines
HandsMobile
 
Publicidade Móvel com Foco em Criatividade
Publicidade Móvel com Foco em CriatividadePublicidade Móvel com Foco em Criatividade
Publicidade Móvel com Foco em Criatividade
HandsMobile
 
Números Mercado Mobile - DEZ 2012
Números Mercado Mobile - DEZ 2012Números Mercado Mobile - DEZ 2012
Números Mercado Mobile - DEZ 2012
HandsMobile
 
HANDS - Mobilize Breakfast - Abril 2013
HANDS - Mobilize Breakfast - Abril 2013HANDS - Mobilize Breakfast - Abril 2013
HANDS - Mobilize Breakfast - Abril 2013
HandsMobile
 
Apresentação HANDS - DEZ/2012
Apresentação HANDS - DEZ/2012Apresentação HANDS - DEZ/2012
Apresentação HANDS - DEZ/2012
HandsMobile
 
One Page Mobile - Jan/2013 - Hands Mobile
One Page Mobile - Jan/2013 - Hands MobileOne Page Mobile - Jan/2013 - Hands Mobile
One Page Mobile - Jan/2013 - Hands Mobile
HandsMobile
 
Hands pontomobi iics_nov2012
Hands pontomobi iics_nov2012Hands pontomobi iics_nov2012
Hands pontomobi iics_nov2012
HandsMobile
 
Hands ponto mobi_campanhas_mobile_exemplos
Hands ponto mobi_campanhas_mobile_exemplosHands ponto mobi_campanhas_mobile_exemplos
Hands ponto mobi_campanhas_mobile_exemplos
HandsMobile
 
Iab brasil iabglobal_summit_2012_2
Iab brasil iabglobal_summit_2012_2Iab brasil iabglobal_summit_2012_2
Iab brasil iabglobal_summit_2012_2
HandsMobile
 
Mídia Mobile - Exemplos de campanha mobile
Mídia Mobile - Exemplos de campanha mobile Mídia Mobile - Exemplos de campanha mobile
Mídia Mobile - Exemplos de campanha mobile
HandsMobile
 
Hands Mobile - Apresentação de Mídia Mobile - Comitê de mobile IAB BRASIL
Hands Mobile - Apresentação de Mídia Mobile - Comitê de mobile IAB BRASILHands Mobile - Apresentação de Mídia Mobile - Comitê de mobile IAB BRASIL
Hands Mobile - Apresentação de Mídia Mobile - Comitê de mobile IAB BRASIL
HandsMobile
 
2012 08 hands_mobile_apresentacao
2012 08 hands_mobile_apresentacao2012 08 hands_mobile_apresentacao
2012 08 hands_mobile_apresentacao
HandsMobile
 
2012 08 hands_mobile_clusters
2012 08 hands_mobile_clusters2012 08 hands_mobile_clusters
2012 08 hands_mobile_clusters
HandsMobile
 

Más de HandsMobile (20)

Mma playbook-bigdata 2018-pt
Mma playbook-bigdata 2018-ptMma playbook-bigdata 2018-pt
Mma playbook-bigdata 2018-pt
 
Guideline Hands 2016
Guideline Hands 2016Guideline Hands 2016
Guideline Hands 2016
 
M3P
M3PM3P
M3P
 
Hands - Apresentação Mobile Advertising - 2014
Hands - Apresentação Mobile Advertising - 2014Hands - Apresentação Mobile Advertising - 2014
Hands - Apresentação Mobile Advertising - 2014
 
Hands - Guideline - 2014
Hands - Guideline - 2014Hands - Guideline - 2014
Hands - Guideline - 2014
 
Hands 2013
Hands 2013Hands 2013
Hands 2013
 
Standard Banner Guidelines
Standard Banner GuidelinesStandard Banner Guidelines
Standard Banner Guidelines
 
Publicidade Móvel com Foco em Criatividade
Publicidade Móvel com Foco em CriatividadePublicidade Móvel com Foco em Criatividade
Publicidade Móvel com Foco em Criatividade
 
Números Mercado Mobile - DEZ 2012
Números Mercado Mobile - DEZ 2012Números Mercado Mobile - DEZ 2012
Números Mercado Mobile - DEZ 2012
 
HANDS - Mobilize Breakfast - Abril 2013
HANDS - Mobilize Breakfast - Abril 2013HANDS - Mobilize Breakfast - Abril 2013
HANDS - Mobilize Breakfast - Abril 2013
 
Apresentação HANDS - DEZ/2012
Apresentação HANDS - DEZ/2012Apresentação HANDS - DEZ/2012
Apresentação HANDS - DEZ/2012
 
One Page Mobile - Jan/2013 - Hands Mobile
One Page Mobile - Jan/2013 - Hands MobileOne Page Mobile - Jan/2013 - Hands Mobile
One Page Mobile - Jan/2013 - Hands Mobile
 
Midia Kit 2013
Midia Kit 2013Midia Kit 2013
Midia Kit 2013
 
Hands pontomobi iics_nov2012
Hands pontomobi iics_nov2012Hands pontomobi iics_nov2012
Hands pontomobi iics_nov2012
 
Hands ponto mobi_campanhas_mobile_exemplos
Hands ponto mobi_campanhas_mobile_exemplosHands ponto mobi_campanhas_mobile_exemplos
Hands ponto mobi_campanhas_mobile_exemplos
 
Iab brasil iabglobal_summit_2012_2
Iab brasil iabglobal_summit_2012_2Iab brasil iabglobal_summit_2012_2
Iab brasil iabglobal_summit_2012_2
 
Mídia Mobile - Exemplos de campanha mobile
Mídia Mobile - Exemplos de campanha mobile Mídia Mobile - Exemplos de campanha mobile
Mídia Mobile - Exemplos de campanha mobile
 
Hands Mobile - Apresentação de Mídia Mobile - Comitê de mobile IAB BRASIL
Hands Mobile - Apresentação de Mídia Mobile - Comitê de mobile IAB BRASILHands Mobile - Apresentação de Mídia Mobile - Comitê de mobile IAB BRASIL
Hands Mobile - Apresentação de Mídia Mobile - Comitê de mobile IAB BRASIL
 
2012 08 hands_mobile_apresentacao
2012 08 hands_mobile_apresentacao2012 08 hands_mobile_apresentacao
2012 08 hands_mobile_apresentacao
 
2012 08 hands_mobile_clusters
2012 08 hands_mobile_clusters2012 08 hands_mobile_clusters
2012 08 hands_mobile_clusters
 

Último

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 

Último (20)

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 

Brazilian_mkt_Hands mobile - 042012_english

  • 2. LET’S TALK ABOUT MOBILE ADVERTISING?
  • 3. CONSUMERS BRANDS Mobile advertising is an answer to the question how to connect brands and consumers in movement trought connected screens
  • 4. THE WEB IS ONLY ONE 124 MILLIONS 2014 AND IT IS IN MOVEMENT 41 MILLIONS 2011 16 MILLIONS 2010 4 MILLIONS 2009 3G  GROWS  EXPONENCIALLY   *SOURCES: TELECO, ANATEL, QUALCOMM E TNS/RESEARCH
  • 5. 47 MILLIONS of SMARTPHONES 3G* + 12 MILLIONS FEATURE PHONES ACESSING WEB 59 MILLIONS INTERNET MOBILE USERS BRAZIL >> 92 MILLIONS INTERNET USERS** 2IN3 INTERNET USERS USE A MOBILE DEVICE TO ACCESS WEB SOURCE: FEB-2012 *ANATEL, Teleco, CARRIERS AND ** IBOPE Nielsen
  • 6. BUT WHEN WE CAN FIND A PREMIUM MOBILE AUDIENCE
  • 7. AT HANDS PREMIUM MOBILE AD NETWORK PREMIUM: 230 PARTNERS +530 MM IMPRESSIONS/MONTH HANDS MOBILE AGREGATES MAIN BRAZILIAN PUBLISHERS AND CARRIERS WITH THEIR APPS AND MOBILE SITES. NO BLIND. JUST PREMIUM