Cultivating Strong Visual Identities

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Cultivating A Strong
Visual Identity
@HarrisHallBI
@Candace_D_Queen
#HHBIEdu
#BWBATX
info@harrishallbrandinitiative.com

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Cultivating A Strong Visual Identity
Creative Brief
Mood Board
Color
Typography
Graphic Language
Implementation
Other Considerations

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BACKGROUND
Buttercream 8 is a Texas-based paper goods company that specializes in providing
uniquely designed invitations, collateral materials and gifts for special occasions. They
serve a global population by providing shipping worldwide as well as downloadable DIY
products.
OBJECTIVE
Create a visual identity that resonates with multiple cultures.
TARGET AUDIENCE
18-34 year olds with an affinity towards engaging in and planning thoughtful celebrations
at all stages of life.
MESSAGE
Elevating the art of celebration.
COMPETITION
Online designers, particularly those using the Etsy platform to sell their designs.
UNIQUE TRAITS
-Provides downloadable DIY templates when desired to help customers cut back on costs.
-Doubles as a gift shop, cutting down on the need to shop at multiple stores.
CREATIVE CONSIDERATIONS
Desires a mint and gold color scheme, but not too gaudy.
Would like something that exudes affordable luxury.
TONE
-Polished
-Entertaining
-Carefree
-Glamorous
-Happy
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Creative Brief
February 5, 2015 | Buttercream 8 | Full Visual Identity

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BACKGROUND
Buttercream 8 is a Texas-based
paper goods company that provides
uniquely designed invitations, collateral
materials and gifts for special occasions.
They serve a global population by
providing shipping worldwide as well as
downloadable DIY products.

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H
B
I
OBJECTIVE
Create a visual identity that resonates
with multiple cultures and backgrounds.

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H
B
I
TARGET AUDIENCE
18-34 year olds with an affinity towards
engaging in and planning thoughtful
celebrations at all stages of life.

H
H
B
I
MESSAGE
Elevating the art of celebration.

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H
B
I
COMPETITION
Online designers, particularly those using
the Etsy platform to sell their designs.

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H
B
I
UNIQUE TRAITS
-Provides downloadable DIY templates
when desired to help customers cut back
on costs.
-Doubles as a gift shop, cutting down on
the need to shop at multiple stores.

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H
B
I
CREATIVE CONSIDERATIONS
Desires a mint and gold color scheme, but
not too gaudy.
Would like something that exudes
affordable luxury.

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H
B
I
TONE
-Polished
-Entertaining
-Carefree
-Glamorous
-Happy

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GRAB A PARTNER!

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Structured

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Pinterest

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Image Search

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Primary Color
Secondary Color
Neutral Color
2-3 Colors

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Adobe Kuler

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Primary Typeface
Secondary Typeface
Additional Typefaces
AVENIR NEXT REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
AVENIR NEXT ULTRA LIGHT
1234567890

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DaFont.com
MyFonts.com

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Patterns
ButtercreamPAPÈTERIE
BB AVENIR NEXT ULTRA LIGHT
1234567890
AVENIR NEXT REGULAR
1234567890

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Photography

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Textures

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Illustrations

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Curls Understood

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Her Agenda

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The Creamy Crack Rehab

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SAINT HERON

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Know Your File Types
Pricing
Expected Length Of Project
Ongoing Evaluation

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ICultivating A Strong
Visual Identity
@HarrisHallBI
@Candace_D_Queen
#HHBIEdu
#BWBATX
info@harrishallbrandinitiative.com

Cultivating Strong Visual Identities

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