Harris Hall Brand Initiative
•
0 recomendaciones•343 vistas
Buttercream 8 is a Texas-based paper goods company that provides uniquely designed products for special occasions. They serve a global audience and provide downloadable templates. They want to create a visual identity that resonates across cultures using a mint and gold color scheme that exudes affordable luxury. The identity should be polished, entertaining, carefree, glamorous and happy to elevate the art of celebration.
Recomendados
Más contenido relacionado
Similar a Harris Hall Brand Initiative
Similar a Harris Hall Brand Initiative (20)
Último
Último (20)
Harris Hall Brand Initiative
- 1. H H B I Cultivating A Strong Visual Identity @HarrisHallBI @Candace_D_Queen #HHBIEdu #BWBATX info@harrishallbrandinitiative.com
- 2. Brand vs. Visual Identity
- 3. H H B I Cultivating A Strong Visual Identity Creative Brief Mood Board Color Typography Graphic Language Implementation Other Considerations
- 5. H H B I Cultivating A Strong Visual Identity BACKGROUND Buttercream 8 is a Texas-based paper goods company that specializes in providing uniquely designed invitations, collateral materials and gifts for special occasions. They serve a global population by providing shipping worldwide as well as downloadable DIY products. OBJECTIVE Create a visual identity that resonates with multiple cultures. TARGET AUDIENCE 18-34 year olds with an affinity towards engaging in and planning thoughtful celebrations at all stages of life. MESSAGE Elevating the art of celebration. COMPETITION Online designers, particularly those using the Etsy platform to sell their designs. UNIQUE TRAITS -Provides downloadable DIY templates when desired to help customers cut back on costs. -Doubles as a gift shop, cutting down on the need to shop at multiple stores. CREATIVE CONSIDERATIONS Desires a mint and gold color scheme, but not too gaudy. Would like something that exudes affordable luxury. TONE -Polished -Entertaining -Carefree -Glamorous -Happy H H B I Creative Brief February 5, 2015 | Buttercream 8 | Full Visual Identity
- 6. H H B I Cultivating A Strong Visual Identity BACKGROUND Buttercream 8 is a Texas-based paper goods company that provides uniquely designed invitations, collateral materials and gifts for special occasions. They serve a global population by providing shipping worldwide as well as downloadable DIY products.
- 7. H H B I Cultivating A Strong Visual Identity OBJECTIVE Create a visual identity that resonates with multiple cultures and backgrounds.
- 8. H H B I Cultivating A Strong Visual Identity TARGET AUDIENCE 18-34 year olds with an affinity towards engaging in and planning thoughtful celebrations at all stages of life.
- 9. H H B I Cultivating A Strong Visual Identity MESSAGE Elevating the art of celebration.
- 10. H H B I Cultivating A Strong Visual Identity COMPETITION Online designers, particularly those using the Etsy platform to sell their designs.
- 11. H H B I Cultivating A Strong Visual Identity UNIQUE TRAITS -Provides downloadable DIY templates when desired to help customers cut back on costs. -Doubles as a gift shop, cutting down on the need to shop at multiple stores.
- 12. H H B I Cultivating A Strong Visual Identity CREATIVE CONSIDERATIONS Desires a mint and gold color scheme, but not too gaudy. Would like something that exudes affordable luxury.
- 13. H H B I Cultivating A Strong Visual Identity TONE -Polished -Entertaining -Carefree -Glamorous -Happy
- 14. H H B I Cultivating A Strong Visual Identity GRAB A PARTNER!
- 15. Mood Board
- 16. H H B I Cultivating A Strong Visual Identity Structured
- 17. H H B I Cultivating A Strong Visual Identity Pinterest
- 18. H H B I Cultivating A Strong Visual Identity Image Search
- 19. Color
- 20. H H B I Cultivating A Strong Visual Identity Primary Color Secondary Color Neutral Color 2-3 Colors
- 21. H H B I Cultivating A Strong Visual Identity Adobe Kuler
- 22. Typography
- 23. H H B I Cultivating A Strong Visual Identity Primary Typeface Secondary Typeface Additional Typefaces AVENIR NEXT REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 AVENIR NEXT ULTRA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- 24. H H B I Cultivating A Strong Visual Identity DaFont.com MyFonts.com
- 25. Graphic Language
- 26. H H B I Cultivating A Strong Visual Identity Patterns ButtercreamPAPÈTERIE BB AVENIR NEXT ULTRA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 AVENIR NEXT REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- 27. H H B I Cultivating A Strong Visual Identity Photography
- 28. H H B I Cultivating A Strong Visual Identity Textures
- 29. H H B I Cultivating A Strong Visual Identity Illustrations
- 30. Implementation
- 31. H H B I Cultivating A Strong Visual Identity Curls Understood
- 32. H H B I Cultivating A Strong Visual Identity Her Agenda
- 33. H H B I Cultivating A Strong Visual Identity The Creamy Crack Rehab
- 34. H H B I Cultivating A Strong Visual Identity SAINT HERON
- 36. H H B I Cultivating A Strong Visual Identity Know Your File Types Pricing Expected Length Of Project Ongoing Evaluation
- 37. H H B ICultivating A Strong Visual Identity @HarrisHallBI @Candace_D_Queen #HHBIEdu #BWBATX info@harrishallbrandinitiative.com