This document outlines 7 different content types that can be used for marketing: beautiful content, funny content, inspirational content, informational content, scary content, sexy content, and nostalgic content. It explains the purpose and appeal of each content type. It then discusses how combining multiple content types can create "super content" that maximizes impact. Several examples of hybrid content types are provided.

1. Gallery
7 Content Types + Hybrids

2. BEAUTIFUL CONTENT
Beautiful or cute content delights your
audience with its sole aesthetic appeal.
Why? People love pretty things and
cute overload.
Tourism WA
1001extraordinaryexperiences.com

3. Dollar Shave Club
au.dollarshaveclub.com
FUNNY CONTENT
Funny content is king (think memes)
and comes in all shapes and forms. It
makes people laugh and share.
Why? To be memorable and likeable.
People share funny things.

4. Red Bull
redbullstratos.com
INSPIRATIONAL CONTENT
Inspirational or epic
content digs deeper into
the audience’s emotional
set and provokes reflection.
Why? To inspire, motivate
or wow your audience.

5. American Express
openforum.com
INFORMATIONAL CONTENT
Informational or educational content has
intrinsic value for your audience. It should
be relevant, useful, interesting and honest.
Why? Because your audience is hungry for
knowledge.

6. SCARY CONTENT
Scary or weird content
creates a feeling of fear or
unsettlement in your
audience.
Why? To shock, disgust, scare,
unsettle or create buzz.
Boost Mobile
youtube.com/AUSBOOST

7. Armani
youtube.com/GiorgioArmaniStore
SEXY CONTENT
Sexy content goes beyond beauty;
it has deliberate sex appeal.
Why? Because sex sells, apparently.

8. McDonald’s
facebook.com/McDonalds
NOSTALGIC CONTENT
Nostalgic content transports your
audience to bygone days but isn’t
necessarily melancholic.
Why? To connect with the audience
on the basis of a shared past, history
and cultural references.

9. Combine multiple content
types to maximise your
impact and create…
Super Content

10. BEAUTIFUL + INFORMATIONAL
The Beauty Department

11. FUNNY + CUTE
All cat memes

12. FUNNY + WEIRD
Skittles

13. INSPIRATIONAL + INFORMATIONAL + FUNNY
Ted Talks

14. FUNNY + BEAUTIFUL + SEXY
Ryan Gosling ‘Hey Girl’

15. CUTE + INSPIRATIONAL
P&G ‘Thank you, Mom’

16. CUTE + FUNNY + INFORMATIONAL
Metro Trains ‘Dumb Ways to Die’

17. WEIRD + SEXY
Miley Cyrus ‘Wrecking Ball’

18. BEAUTIFUL + EPIC
Red Bull