Health Datapalooza IV: June 3rd-4th, 2013 Transforming Benefits Design and Delivery Through the Analysis and Exchange of Personal Health Data Moderator: Myrl Weinberg, Chief Executive Officer, National Health Council Speakers: Martha Wofford, Vice President / Head of Consumer Platform, Aetna Sherri Zink, Vice President, Medical Informatics, BlueCross BlueShield of Tennessee New products and services are making it easier for people to gather information about their health, as well as share this information with providers and other health care stakeholders. Learn how health plans are looking at the future of consumer engagement and how new emerging sources and types of health data are being used to prevent and manage disease more effectively. This session is eligible for continuing education credit.

1. Patient