1. Herbert Edwards
Durham, NC 27704
678.517.4141
herb2956@yahoo.com
Executive Summary
"Over 20 year track record of exceeding, by 50% or more, annual new revenue goals in the area of business
software and services across multiple verticals. Focused complex technology channel sales, BI solutions,
application development, IT products and services, data storage, conversion, security and integration. Consistent
over-achievement against annual multi-million dollar new revenue quotas. Commanded senior team leadership
roles resulting in effective customer facing techniques, improved client retention, evolving consultative sales
strategies and effective sales tool implementation."
Selected Accomplishments
Excelled as a telecom products sales team leader (BellSouth/SBS) in new client revenue generation at 25% to
an annual quota of $800K over a five year period. Consistently surpassed new monthly revenue goal of $40K
by 30%, (Reed), while ranking in top 10% of all RSM’s. Led BDE team members, (Point Clear), in new revenue
generation at 125% to monthly plan of $35K.
Areas of Expertise
• Technical Consultative Solution Sales • Cloud Based Solution Sales
• Contract Negotiation & Closing • Accurate Market Segmentation
• Key Account Development • Multi-State Territory Management
• ROI Analysis • Client Needs Assessment
• RFP Development • Basic MS Office & CRM Usage
PROFESSIONAL EXPERIENCE
Employee Benefits Specialist Xerox HR Solutions Cary, NC 2014-
• Worked with clients and customers to resolve complex human resource service issues.
• Troubleshooting specific customer inquiries to satisfactory resolution.
• Recommendation of superior product suite to best serve customer base.
Channel Technology Sales Executive Sweetreturns Inc. Atlanta, GA 2009-2014
• Developed and managed multiple complex computer hardware accounts across multiple verticals
resulting in a 50% sales increase.

2. • Designed and conducted advanced sales training classes for senior business representatives which
increased overall accountability and streamlined the sales process.
• Created and delivered detailed, customer specific, up/cross sell presentations for existing at risk
accounts.
Senior Business Developer PointClear/Covente, Atlanta, GA 2006–2008
• Initiated $1million plus deals, in a highly competitive marketplace, thru “C” level relationship building
for Fortune 100 firms including (IBM, SAP and D&B).
• Actively identified current business situations, problems, and resulting issues, needs resolution
assessments, budget constraints and internal decision making processes resulting in higher closing
ratios.
• Spearheaded team focused on extensive market analysis, client segmentation, quality needs
assessment and multi-media contact strategies leading to significantly improved qualified client pipeline
development.
Regional Sales Manager Reed Elsevier, Atlanta, GA 2003 – 2005
• Grew annual new sales revenue by 150% to quota across a multi-state territory.
• Driving force behind new client generation thru unique networking efforts and focused high tech
marketing execution.
• Developed strategic plans for key prospect cross-selling activity, on-line systems demonstrations and
new product suite integration.
• Created new team pipeline lead generation methods resulting in a 10% annualized sales increase.
Consultant/Owner A Cut Above Staffing, Atlanta, GA 2001 – 2003
• Successfully sourced & landed new staffing opportunities thru strategic planning and business
networking.
• Superior results in delivering contract, direct hire and project management talent in IT, telecom and
healthcare space.
• Leading performer in critical needs assessment, proposal development/presentation and contract
negotiation.
Multimedia Sales Representative BellSouth, Atlanta, GA 1994 – 2001
• Presidents Club Award winning new revenue producer in the voice & data products and services space.
• Consistently out-performed annual revenue increase quotas by over 50%.
• Developed and implemented sales and marketing strategies resulting in hundreds of new clients from
untapped small business verticals.
• Responsible for leading an eight member top performing technical telecom sales team.

3. EDUCATION/PROFESSIONAL DEVELOPMENT
Bucknell University, Lewisburg, PA, B.A. Political Science
Multiple Presidents Club Award Winner
Six Sigma Green Belt and SPIN Expert