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How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)

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HubSpot
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Presentation for Agents Council for Technology (ACT) on how small businesses can get found online and generate more inbound leads.

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How Small Businesses Can Get Found Online Agents Council for Technology (ACT) Meeting Ellie Mirman Inbound Marketing Manager, HubSpot Twitter: @ellieeille
Marketing is Changing has changed Flickr: globetrotter 2
Traditional Marketing (Outbound) 3
Marketing Today (Inbound) 4
Inbound Marketing is More Effective Average Cost Per Lead 60% Lower Cost $332 Per Lead $134 Outbound Marketing Dominated Inbound Marketing Dominated Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 5
Flick Photo: Thomas Hawk
Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started Flickr:travelingtribe
1. Solve Problems
Think About Your Personas
Don’t Talk About Your Products
2. Become a Publisher
Publish Everything
Get Into the Content Mindset • Make emails into blog posts • Turn forum posts into blog posts • Shoot videos at events • Interview customers for your blog • Repurpose company data for public reports • Share lessons you learn Flick Photo: Cindiann
Case Study: Indium Corporation Developer, manufacturer, supplier of specialty alloys, solders, & thermal interface materials Dozens of blogs & bloggers 17
3. Listen
What Keywords Are They Using?
Where Are They Talking?
Engage with Your Audience Conversation AND Distribution
4. Create Opportunities
What Am I Supposed to Do Here? 23
What Am I Supposed to Do Here? 24
Capture Leads with Landing Pages
5. Measure
Avoid Paralysis by Analysis • Don’t measure everything. • Simple is better than complicated. • Focus on 3-5 metrics. Flickr: ssh
Traffic
Leads
Sales
…By Channel or Source Visitors Leads Sales SEO Social Media
Free WebsiteGrader Report
Thank You! Ellie Mirman Twitter: @ellieeille Blog: www.elliemirman.com HubSpot: Website: www.HubSpot.com Blog: http://Blog.HubSpot.com Grader: http://Grader.com Presentation Slides: http://SlideShare.net/HubSpot 33

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