9. Inbound Marketing is More Effective
Average Cost Per Lead
60% Lower Cost Per
$332
Lead
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 9
19. Get Into the Content Mindset
• Make emails into blog posts
• Turn forum posts into blog posts
• Shoot videos at events
• Interview customers for your
blog
• Repurpose company data for
public reports
• Share lessons you learn
Flick Photo: Cindiann
22. Organic Search is Better
• Free
Pay Per Click – 25% of Clicks
• More traffic
• Smarter people Organic Results
75% of Clicks
• Longer lasting
Source: Marketing Sherpa and Enquiro Research
23. Pick Your Keyword Battles
1. Search volume
2. Relevance to your business
3. Competition
• “event”
• “community development event”
• “community development event
Bastrop TX”
Flickr: saeba
24. How Does Google Decide?
25 % 75%
On-Page Off-Page
(Context) (Authority)
27. Off-Page SEO (Authority)
• Recommendations from friends
1. “I know HubSpot”
2. “HubSpot makes great marketing software”
3. You trust the person saying this
• Links are online recommendations
1. Link: www.HubSpot.com
2. Link with anchor text: Internet Marketing
3. Link from a trusted website
28. How Do You Get Links?
Have something worth linking to.