1. Brian Halligan
@bhalligan
HubSpot Summer 2010 Show & Tell

2. Today’s Agenda
•Inbound Marketing Refresher
•Halligan’s HubSpot Update
•Live Demo
•Customer Reactions to New Features
•Partner Updates
•Where is the puck headed?
•Q&A

3. But first…
Thank You!!!!

4. You are Transforming Marketing
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos

5. Which do you have more of?

7. HubSpot Works
If You Work It

8. Using HubSpot = More Leads
Active Users
Limited Users

9. 1000
1500
2000
2500
3000
500
0
Dec-06
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
Nov-08
Emerging Standard
Dec-08
Jan-09
Feb-09
HubSpot Customer Growth
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
May 2010
Jan-10
Feb-10
Mar-10
2,800 Customers
Apr-10
May-10

10. R&D Spending

14. Complete Solution
Social Media Marketing
Blog SEO Analytics IT Expertise
Monitoring Automation
Web
Google Marketing
Wordpress Position Radian6 Eloqua IT Guys
Analytics Sherpa
Gold

16. HubSpot’s Inbound Marketing System
QUALIFIED TRAFFIC GET FOUND
SEO, Blog, Social Media,
Content Creation
Get Found
CONVERT
Convert Landing Pages, Lead Nurturing
& Intelligence
ANALYZE
Marketing Analytics
SALES

17. Talk Is Cheap
Demo!!!

18. Social Media Monitoring

19. Social Media Reach

20. BETA: Social Lead Intelligence

21. Marketing Integration

22. BETA: Lead Segmentation

23. BETA: Email Marketing

24. "HubSpot's software continues to
pleasantly surprise . . . we found the
email marketing feature to be a quick &
easy solution to reach out to our
leads. It was tied into our existing
leads application & just worked."
Jared Mostoller
Marketer
docSTAR

25. New: Lead Nurturing

26. "“We’ve … sent more than 10,000 emails
to keep leads engaged. This used to be a
manual process … but because HubSpot
is easy to use and integrated with
our lead capture, we’ve made nurturing a
standard, saving time as we improve
on rapid lead follow up.”
Michelle Wickum
Director of Marketing
SteelMaster Buildings

27. HubSpot Salesforce.com Integration

28. Leads API = Any CRM Integration
(…or your
CRM of choice)

29. “. . . this is going to connect the dots
between marketing and sales efforts.
We’ve implemented the beta API for three
clients using Microsoft Dynamics CRM. It
is working great … and gives visibility
into marketing ROI.”
Daniel Lynton
CEO
Lynton Web Solutions

30. Analytics Help Max Out ROI

31. We hear you …
Faster
Load
Times
Lead Nurturing
Status in Leads

32. What’s next?

34. Convert

35. Platformization
3rd Party
HubSpot
Apps
API
CRM WEBSITE
HubSpot
Blogosphere

36. What’s New for
HubSpot Partners?

37. Formal Partner Training

38. Strengthen Network Online

39. Build Networks at First HUG
HUG
Oct 5 2010
Cambridge, MA
•Partner Specific Meeting
•Partner Networking Event
Tell us what you want at the conference
via the ‘HubSpot Certified Partner’ Linkedin Group:
http://bit.ly/bk4kmJ

40. Mid-Funnel Proof of ROI
QUALIFIED TRAFFIC GET FOUND
CONVERT
Client
ROI
ANALYZE
SALES

41. New Service Opportunities

42. HubSpot VAR All Stars (Beta)

43. Are you the Next Case Study?
http://www.hubspot.com/customer-case-studies/bid/6059/Web-Solutions-
Company-LyntonWeb-Grows-Business-with-HubSpot-Partnership

44. What’s next for you?
Join HubSpot Certified Partners
Forum on LinkedIn

45. Thank You
@brianhalligan
@pc4media
@kirstenpetra