Transform Your Marketing with HubSpot

•

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Webinar presented by Brian Halligan on how to transform your marketing with HubSpot.

Brian Halligan
@bhalligan
bhalligan@hubspot.com

Marketing Transformation

Marketing Transformation

6 Steps To Success

Organizing For Success

Who Is HubSpot?

Traditional Marketing

Traditional Marketing Is Dead

800-555-1234
Annoying
Salesperson

The Market Is Here Now

Transformation
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos

6

6 Steps To Success

Step 1
• Blog
• Podcast
• Videos
• Webinars
• Presentations
• eBooks
• News Release
• Apps

x

Step 2

• 8 Marketing Tips From An Olympic
Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

x

Step 3

http://app.hubspot.com/sm/feeds?portalId=53

Step 4

You Gotta Give To Get

x

Step 5

z
x y y2

Step 6

Organizing For Success

• Conformity Reigns…Exceptions Rule

Digital Citizen
Analytical
Reach
Content Creator

Blog IM.com Paid $$ SEO Social Grader

HubSpot Landing Page
Leads
Scoring
Un-Qualified
Leads
Nurturing
Qualified
Leads
Did not buy

Demos / Customers

Marketing

Get Found Get Found
Convert Partners Evangelist
Content Apps

R Burnes D Zarrella J Hopkins P Caputa K Knipp

E Mirman
R Corliss E Hebert C
Ortenberg
P Kaw

CEO’s Role
Employees Roles
Privacy Strategy
Transparency
…Be Intensely Human

Who Is HubSpot?

26

1. Complete Solution

Landing Social
PPC SEO CMS Blog Leads Analytics Expertise
Pages Media

2. Emerging Industry Standard
2500

2000

1500

1000

500
2,600+ Customers

0

3. Thought Leaders

4. It Works

MIT study shows:
HubSpot customers get
4.2 times more leads
after using HubSpot for
5 months

Learn More

www.hubspot.com/demo

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25 Discovery Call Questions

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Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges. This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification

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10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

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3 Proven Sales Email Templates Used by Successful Companies

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Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone. While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change. Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.

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Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...

Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...

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Behind the Scenes: Launching HubSpot Tokyo

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10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

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