Exploring Culture Leads to Success at Cabela's

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How Cabela's, the world's foremost outdoor outfitter, defined its culture and increased engagement to help boost its bottom line.

Publicado en: Reclutamiento y RR. HH.
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Exploring Culture Leads to Success at Cabela's

  1. 1. Cabela’s realized that it needed to hire people with passion for the Outdoors and great sales ability.
  2. 2. The first step: Study dnd define its culture. The study showed that Cabela’s employees view their work as a calling, not just a job. They Were i. v :3: t . ' 7V‘,
  3. 3. The study helped develop Cabela’s Employee Value Proposition (EVP): The ixïcïtttre ot Ccïbelcïs Employees that view the employee value proposition positively, are cas encgcïg-“ed. as those who don't.
  4. 4. A recruitment marketing Campaign was Iaunohed using the EVP, a new career site, testimonials and a culture fit quiz. e x
  5. 5. The Results . E; 0 In JUSÍ one year, overall engagement rose u O Workshops increased Iower-sooring fi-Q/ groups’ engagementsoores by O - A o In the last 5 years, total shareholder return rose __ V‘, /o Sales per labor hour rose with engagement soores, resulting in millions ot dollars more in sales each year.
  6. 6. Engagement soores are now r i an integral metrio at Cabela’s “Ii we don't pay attention to our engagement scores, we're doing so at our own peril" — Thomas Mil/ nel; CEO, Cabela’s x, "
  7. 7. Learn more about how Cabela’s used their engagement scores to increase sales. Read the case study ibm. com/ smarterworkforce

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