The IDATE DigiWorld Yearbook has become an essential tool for digital professionals, providing a compact and accessible review of the main events of the past year, the latest data on the markets and market players, and the major trends on the world stage.

1. Atlas of the
Digital World
10th edition
w w w . i d a t e . o r g
June 2010

2. IDATE’s mission
A team of Consultants specialising in A European Forum for discussions
the telecommunications, Internet and between company heads, public
media industries policy-makers & academics
An Observatory of the Digital World
market analysis, corporate strategies,
trends & forecasting…
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3. DigiWorld® Yearbook - a singular initiative
The primary objective of 2010 DigiWorld Yearbook is to provide a single-
volume publication, gathering key indicators for the telecom, internet and
media industries, along with a chronicle of the trends and events of the past
12 months.
The DigiWorld Yearbook aims to be provider readers with a distillation of
the outstanding research, study and forecasting work performed by IDATE
during the year.
The DigiWorld Yearbook is part of a broader initiative: the DigiWorld
Programme, which combines a think tank, IDATE Clubs, publications and
conferences supported by more than 30 of the ICT industry’s most
prominent companies.
The 2010 report is available in English and French with launch ceremonies
schedule for Paris, London, Brussels and Madrid.
New this year:
- a dedicated website: www.digiword.org
- and eBook, iPhone and iPad compatible versions
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4. A dedicated Website & New electronic issues
www.digiworld.org iPhone
iPad
eBook
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5. DigiWorld® Yearbook - a singular initiative
Published with the support of DigiWorld Programme members:
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6. DigiWorld trends, by region
A market of €2,629 billion in 2009, down 1.5% compared to 2008…
-3.3% for Europe +1.1% for Asia-Pacific
-3.7% for North America +3.8% for Latin America,
Africa and the Middle East,
taken as a whole
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7. DigiWorld Market in Europe
Large telecom markets, resist better
Telecom: -1.6%
- Mobile data make up
for loss in voice
- Fixed data : +€ 3.1b
- Fixed voice: -€ 6.2b
IT: -4.7%
- SW: -2.6%
- HW: -9.3%
Media: -4.7%
Total EU DGW
-3.3 %
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8. The DigiWorld, ten years on (1)
In 1999…
477 million ~0 < 5% of TV
mobile broadband households
customers subscribers are digital
… and in 2009
4.5 billion 480 million 44%
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9. The DigiWorld, ten years on (2)
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10. DigiWorld Yearbook 2010
From the headlines in 2009…
Main events
The downturn and its varied effects on digital industries
Nortel sold off piecemeal
Spin-off of Time Warner Cable and AOL
Comcast takes over NBC
Merger of Orange UK and T-Mobile UK
Europe adopts the new Telecom Package
Governments’ national broadband plans…
… to outstanding issues for 2010
4 trends
Internet connected devices
Steady rise in Internet traffic
Top content aggregators become key players of the network
Social networking …the new HTML?
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11. 1. Internet connected devices
Growing competition in connected devices; new outlets for online
content
Can Android be a serious rival for the iPhone?
What of the iPad and new business models that are disruptive for print media,
publishing, gaming?
What is the right model for connected TVs?
Any sustainable model for over-the-top video ?
Time spent watching video in France 2008-2020 Breakdown of the TV & video market, 2009
(mn/day)
1% 1% 2%
350
300
250
200
150 99% 99% 98%
100
50
0
2008 2020
catch-up TV fixed live TV channels - fixed networks Europe France USA
live TV channels - nomad & mobile on-demand video - fixed networks
Traditional Open Web-based
on-demand video - nomad & mobile
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12. 2. Steady rise in Internet traffic, spurred largely by video…
40%-60% increase in online traffic…
How to handle the surge in traffic?
Who will finance the Internet of the future (cloud infrastructure and the pipes)?
Business models for FTTx and LTE ?
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13. 3.Top content aggregators become key players of the network
..
.
.
.
.
.
.
Source Atlas
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14. 4. Social networking…the new HTML ?
Social networking sites’ growing influence over the time spent online,
communication habits, competition between platforms…
400 million new Facebook users: a network effect that will be hard to
duplicate…
Can Facebook become a serious rival
for Google?
Monetizing user qualification…without
raising concerns
Strengthening the platform strategy
Achieving systematic presence on other
sites and platforms thanks to a digital
identity and profile for Open Graph.
Source:Atlas 14

15. Who is financing the Internet of the future?
Now that the Web is having to contend with more and more video streams, the growing
popularity of social networking sites, and prospects associated with the Internet of things… a
great many questions are being asked about the Web’s economics.
This year’s IDATE Summit will provide an opportunity to examine the following:
What new communication practices are taking hold in the different enclaves on the
Net? How well are they in sync with the strategies of the new market leaders? What shifts in
value are we seeing in the main sectors that are directly in involved (telecoms, TV, software,
print media, publishing, gaming...)?
Is the Internet threatened by the upsurge in traffic? What impact are users’ new behaviour
patterns and the major content aggregators’ practices having? Who is investing in what?
Which players are best prepared for the cloud computing era?
What role does the Web play in public policies (regulation, security, financing access
infrastructure, spectrum, R&D, major applications projects, etc.)?
After having honoured Japan, South Korea, India, China and the United States, IDATE’s
Summit will focus this yearn on the Internet’s role in Europe’s strategy for emerging from
the recession.

16. Thank you!
IDATE Headquarter, Montpellier, France
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