After an amazing conference in Ibiza, Woo Media has summarized what seemed to us the most interesting ideas that came up at the International Music Summit (IMS) 2013 -related to our agency's activity: public relations, digital communication and social media. We have added a few ideas of our own and this brief report is the result of that effort: 33 tips for DJs, promoters and other electronic music entrepreneurs to become big in Ibiza.

1. HOWHOWHOWHOW TOTOTOTO BECOMEBECOMEBECOMEBECOME
IN IBIZA’SIN IBIZA’SIN IBIZA’SIN IBIZA’S MUSICMUSICMUSICMUSIC SCENESCENESCENESCENE
33 IDEAS FOR SUCCESS TAKEN FROM OR INSPIRED BY
THE INTERNATIONAL MUSIC SUMMIT 2013
~ ~
woo media

2. STAY PRODUCT-
FOCUSED. Relationships
and social media are
essential nowadays, but
they will not get you up
there unless you have a
solid foundation: your
product
DELIVER YOUR
PRODUCT with the highest
standards of quality
TAKE CARE OF EVERY
LITTLE DETAIL at your live
events. All your talent and
your efforts can be ruined
by an endless queue to get
a drink, or by no toilet
paper in the restrooms
WE LIVE IN THE
SOCIETY OF IMAGE. Thus
wrap your work with
beauty and design
-whether it is a CD cover,
your website or a promo-
tional poster
YOUR MUSIC IS JUST
AS IMPORTANT AS YOUR
STORY. Everyone's got
something to tell that
might inspire others. If
you think you don't, think
it again. Something will
come up. Now just find
the way of telling it in an
attractive manner
REMEMBER YOU ARE
NOT MARKETING JUST
YOUR MUSIC. You are also
marketing your personali-
ty, your uniqueness in the
world. Ask yourself a
question: Would you be a
fan of yourself?
YOUR BUSINESS IS
NOT ABOUT SELLING CDs
or downloadable tracks on
iTunes. Your business is
about selling an experien-
ce -a promise of fun and
excitement
DON’T BOTHER TO
LABEL YOUR MUSIC STYLE,
or to classify yourself un-
der a subgenre. If it is im-
portant, your audience
will do that for you. Just
focus on making them
dance
DON’T BE MEAN. Invest
on quality assets -whether
they are technical equip-
ment or professional advi-
sory
DO NOT PUT BARRIERS
TO YOUR CREATIVITY. Do
not be afraid of bizarre or
unconventional outcome.
If you're up for mixing
beats and beans, trust
yourself. Electronic music
is the land of the bizarre,
the home of the uncon-
ventional
HAVE FUN. This is the
entertainment industry. If
you are faking you are
happy or if the only thing
you think of is money or
fame, it is going to be no-
ticed and you will be out
of the game
PRODUCTPRODUCTPRODUCTPRODUCT“ANYTHING THAT CAN BE OFFERED TO A MARKET
THAT MIGHT SATISFY A WANT OR NEED”
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—— WIKIPEDIA
www.woomedia.es

3. AS HUGE A TALENT AS
YOU MIGHT BE, STAY
HUMBLE. Early success is
like bad wine. Do not let
it to go up to your head,
or else...
GO OUT CLUBBING, see
what’s on, compare. Meet
interesting people
LET MAGAZINES,
NEWSPAPERS AND OTHER
OLD-FASHIONED PRINTED
MEDIA know about your
activity. Perhaps one day
they will die to its digital
competitors, but now and
here they are still big
ATTEND THE
INDUSTRY'S EVENTS. Take
it as a piece of work. Ask
questions to panels, enga-
ge in conversations,
distribute business cards,
flyers and music samples
GET TO KNOW IBIZA
WELL. Remember that half
of everything happens
during the day. Discover
the trendy restaurants,
terraces and calas. You
can't get caught in a con-
versation without
knowing what Atzaró,
Sluiz or Bar Costa are
DO NOT GET OBSESSED
WITH MEETING THE BIG
NAMES of the local indus-
try. These guys are sick of
shaking hands and getting
mail. Instead, find a way
to make them eager to
meet you
GIVE SOMETHING
BACK TO IBIZA. Get invol-
ved in charitative or envi-
ronmental programmes.
There are plenty and they
need the visibility you can
provide them with
BE AS MULTILINGUAL
AS POSSIBLE. English is
obviously a global pass-
port inside and outside
the industry, but consider
learning some Spanish,
German, French or Italian
too. Too much work? Just
think about how many
international markets that
would give you access to
IF YOU HAVE EVER
EXPECTED TO BE HELPED
BY THE BIG NAMES or still
even do, you know how it
feels. Be generous and
support young talents
whenever you can
THOUGHT THE RADIO
WAS DEAD? Far from it!
Establish cooperative rela-
tions with Ibiza's two ma-
jor dance music stations:
Ibiza Sonica and Ibiza
Global Radio
SPEND SOME MONEY
ON A PUBLIC RELATIONS
PARTNER. He knows the
business best and so you
will be able to focus on
your music
RELATIONSRELATIONSRELATIONSRELATIONS“ASSOCIATIONS BETWEEN PEOPLE THAT MAY BE
BASED ON INFERENCE, LOVE, SOLIDARITY, BUSINESS
OR SOME OTHER TYPE OF SOCIAL COMMITMENT”
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—— WIKIPEDIA
www.woomedia.es

4. DO NOT DIMINISH THE
IMPORTANCE OF YOUR
WEBSITE. It's the head-
quarters of all your digital
strategy. Fill it with attrac-
tive content and keep it
updated at all times
OPTIMIZE YOUR
WEBSITE FOR MOBILE
DEVICES. 23% of all traffic
comes from them and this
figure is growing by over
50% every year
OPTIMIZE YOUR
WEBSITE FOR GOOGLE. It is
simpler than you probably
have heard. The essentials
are: keep your site text-
based, ensure keyword-
density and get incoming
links
BE AUTHENTIC ON
SOCIAL MEDIA. Do not
annoy your fans by bom-
bing them day-and-night
with advertising and event
announcements. Listen to
them, speak to them, en-
tertain them, cooperate
with them
CREATE HIGH-QUALITY,
ENTERTAINING, USEFUL
CONTENT. Tell your fans
what you like, what you
don’t, show them your
home, introduce them to
your family, reveal your
passions, dreams and
hobbies... Encourage your
core fanbase to engage
with you
PARTICIPATE IN
ONGOING TWITTER
CONVERSATIONS, in live
streaming of events and in
public debates by contri-
buting with smart ideas.
You’ll gain attention, fo-
llowers and authority
FOCUS ON VIDEO
PRODUCTION and develop
an own Youtube channel
with frequent updates.
Produce nice aftermovies
of your live shows.
Remember that video
enables you to turn your
art into a repeatable,
portable and more emo-
tional experience
GET TO KNOW
SOUNDCLOUD WELL. This
music-oriented social net-
work offers a lot of featu-
res and engagement possi-
bilities. It is big now and
will be even bigger in the
future
IDENTIFY YOUR MOST
ACTIVE AND LOYAL FANS.
Reward them and give
them visibility
LOCATE THE MOST
RELEVANT INFLUENCERS
and focus on keeping
them integrated and amu-
sed. You will not make
your fanbase grow, they
will
SOME BLOGGERS ARE
AS INFLUENTIAL AS TV
ANCHORS ONCE WERE.
Find them and develop a
specific strategy to take
care of them. Don't treat
them as journalists. Most
of them might not even
be willing to receive your
press releases. Give them
exclusive content and
added value instead
SOCIALSOCIALSOCIALSOCIAL MEDIAMEDIAMEDIAMEDIA“INTERACTIONS AMONG PEOPLE IN WHICH THEY
CREATE, SHARE, AND EXCHANGE INFORMATION AND
IDEAS IN VIRTUAL COMMUNITIES”
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—— WIKIPEDIA
www.woomedia.es

5. woo mediapublic relations & creative communication
bilbao | ibiza
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www.woomedia.es
info@woomedia.es
@woomedia_es
+34 658 703 711
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