Think Big and Connect to the Max at MRS Kids & Youth Research Summit

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InSites on Stage

Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand with Generation Y, presented by Joeri Van den Bergh at the MRS Kids & Youth Research Summit in London (UK) on Thursday November 28, 2013.

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agency

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@Joeri_InSites
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Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.

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36. No need to brief the agency Clear changes in brand positioning Relevant refinement to the Max campaign

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38. Joeri Van den Bergh InSites Consulting @Joeri_InSites Erkan Balkan PepsiCo Turkey