1. <Insert Picture Here>
Web 2.0 for the Enterprise
Paul Ricketts
Oracle Content and Portals

2. Agenda
• Business Challenges
• Introducing Oracle WebCenter Portal
• Customer Examples
• Summary

3. Web 2.0 for the Enterprise
BUSINESS CHALLENGES

4. How People Work Today?
User Interface
The look-and-feel,
layout, and
interaction model
Performed by
Developers, UI
Designers,
Graphic Artists,
Usability
Engineers

5. Web 2.0 – The Internet View
Browser Centric
Participative Web
Collaboration
Collaboration
Share
Mashups
Viral Interact
Network Effect
Social Networking
Communities

6. Today’s Web 2.0 world*
• If you thought Web 2.0 was for Gen Y, think again. The fastest
growing segment on Facebook is 55-65 year olds.
• People share more than 1.5 million pieces of content on Facebook
– daily.
• Increasingly uses Video to search and learn about topics –
YouTube is now the world’s 2nd largest search engine.
• Search or research? Wikipedia is now more accurate than
Encyclopedia Brittanica. Where do they find information about
you? (Maybe not on your website!)
• 80% of companies are using LinkedIn as their primary recruitment
tool.
• 78% of people trust peer recommendations, only 14% trust
traditional advertising – want to keep going traditional?
• 200,000,000 bloggers – and 35% post information about products
or brands – what could this do to your brand?
• 80% of Twitter usage is on mobile devices – imagine what it would
mean for bad customer experiences. Viral spreads faster on
mobile. *Source: Social Media Revolution: SocialNomics

7. Web 2.0 Introduces Social Innovation
Social Innovation attributes:
• Listen first, sell second! (Dale Carnegie)
• Organisations’ who think that ‘advertising spin’ works – think again
(remember 78% of people trust peer recommendations, only 14% trust
traditional advertising)
• I want control
• Users want to control their engagement and experience with their service
provider. User centred design, self service and personalisation tools are king.
• Do you really know me?
• Not knowing who your customer is and how to help them achieve their
‘contact goal’ is pointless.
• How personal do you really need to get?
• Do you really need to know the name of your customer’s cat? Or just know
what your customer wants or likes.
• How can I engage?
• Multi-channel delivery, anywhere, anytime.

8. Business Challenge #1
Provide Highly Relevant Information to Users
• Significant growth in project
Internal Resources External Resources information, documentation and data
annually
• Growth of internal and external user
community – more employees, more
suppliers/partners
• Too much of people’s time is spent
searching for information, or identifying
which version to use.
• Majority of the organization’s content is
unmanaged or managed poorly
• Disparate and disconnected teams
require manual coordination of
information
• Processes around document
management are not well defined

9. Business Challenge #2
Bridge Document/Information and Data Silos
• Audit’s identify risks with
Reality Check: People ‘Bridge’ The Process multiple information
Requirements Across Applications repositories – single source of
truth
• $$$ of IT budgets are spent
on integration
• Your run a number of
Enterprise Enterprise
Asset Contract/Project Financials Legacy disconnected enterprises
Management Management Systems applications
• Significant user frustration
with silos and manual
processes
HRM ERP
CRM • Lack of re-use creates
redundant infrastructure
According to a Forrester survey of IT executives,” “improving
integration between applications” is likely to be the most critical • Multiple User Interfaces for
software initiative over the next 12 months. Access to content

10. Business Challenge #3
Deliver An Efficient On-line Work Environment
CHALLENGES CURRENT SOLUTIONS FALL SHORT
• Need task-oriented user • Supporting Applications
interaction • Portals do not go far enough
• Need information and services in • Collaboration and Content
context Management are not
• Need to work together effectively comprehensive
• Need to work anywhere through • Lack of functional breadth
multiple key business user • Rich-Client Development
interfaces Frameworks need
• Need to simplify the user enhancements
experience • Attempts to Empower Business
• Need to empower the business Users
user

11. Business Benefits
Portals and User Interaction
Business Challenges Business Benefits
1. Provide highly relevant Increase agility and efficiency
information to internal • Increase employee productivity
• Faster time-to-market
and external users
• Improve enterprise collaboration
Provide contextual information to
internal and external users
2. Bridge information and • Enhance supplier experience
data silos • Expand channels
• Improve expediting service
Lower operating costs
3. Deliver efficient • Reduce IT costs
information access and • Enable process improvements
• Improve operational visibility
online work environment

12. Web 2.0 for the Enterprise
INTRODUCING ORACLE
WEBCENTER

13. Oracle WebCenter Suite
The User Engagement Platform for Social Business
• One Integrated Product
Suite - Sites, Portal, Connect,
Content
• Transforming Organizations
to Social Business - Improve
Business Agility, Increase
Customer Loyalty, Enhance
User Productivity, Seamless
Access to the Right
Information
• Architected together to
Connect People and
Information - Desktop/
Mobile/Tablet, Search,
Gadgets, Application
Integration, SaaS/Cloud

14. Oracle Fusion Middleware
Integral Components of the Oracle Technology Stack
Oracle Applications
Oracle Database
Oracle Systems

15. WebCenter Brings Web 2.0 Benefits to
Enterprise Processes
Applications, File systems,
Databases, Websites, BI

16. Oracle WebCenter Portal
• Prebuilt library of rich components for
enhancing existing enterprise or creating
new composite applications
• Flexible application integration tooling for
extending application or back-office
capabilities and services into portals,
websites, and composite applications
• Innovative social tools enable contextual
access to content and dynamic
personalization of solutions

17. Application Integration: The Reality Today
People fill gaps between processes and systems
Create No Provide
PO? Payment
C
R Yes
M Check
Enter Items
Initiate Order Customer Credit Check Submit Order
and Prices
Info
Check Price Credit Info Order
MDM Hub
E in ERP from ERP Fulfillment
R Authorize
Authorize
Invoicing
P From ERP Discounts Payments
P
e
o
p
l
e

18. Web 2.0 Enabled Website / Application
Favorites Search
Recent
Preferences
Notifications
Presence
Email
Discussions Contextual Wiring/
Application Integration
Documents Communities

19. WebCenter Architecture
Robust Application Platform and Web 2.0
WebCenter Spaces
Oracle Composer WebCenter Anywhere
WebCenter Web 2.0 Services
Personal Productivity Social Networking Integrated Workflow
Analytics Mashups Portlet Interoperability Content Integration
WebCenter Framework
JDeveloper
Search Framework
Extensions
Portlet Runtime
Business Customizable
Content Dictionary Components
Application Development Framework
Oracle Application Server/Oracle WebLogic Server

20. Composite Applications
Portals User Experience for Applications
Worklist Documents
Analytics Collaboration
Composite Industry Processes
3rd Party Legacy
Applications Applications
ERP HCM CRM Industry
Business Intelligence Security &
Integration & Analytics Compliance
Existing
Technology
Data & Scale & Application Enterprise
Content Development Management
Continuity

21. WebCenter Spaces
Core Features for User/Group Productivity
Personal Spaces Group Spaces Business Role Pages
• User’s secure individual • Secure team sites and • Role-based communication
workspace or dashboard community collaboration with user communities
• Highly personalizable with • Role-based views and access • Pre-built templates simplify
social feeds, email, tasks, to information linking pages and content to
tags, recent documents etc. • Completely customizable a specific enterprise role
• Users create pages, add • Easily embed ad hoc • All users in a given role are
content and customize views activities in a business easily kept up-to-date with
using Oracle Composer process or application relevant information
• Users can share and reuse • Integrated with user’s
Group Spaces as templates Personal Space

22. WebCenter Spaces
Instant Communities, Team Sites & Portals
• Out-of-the-box solution that
delivers Enterprise-ready
LOB portals, communities
& team sites
• Designed for business
users to quickly build a
workspace
• Pre-integrated with
Composer, Business
Dictionary and WebCenter
Enterprise 2.0 Services
• IT can extend and
customize Spaces via
WebCenter Framework
and extensive Spaces Web
Services APIs (e.g. mobile
access)

23. People Connections & Activity Graphs
User-Extensible Business Networks
Key Capabilities:
• Social user profiles
• Personal and group activity feeds
• Visualization of user’s social
networks
• Wall for status updates
• Monitor, manage, receive and
give kudos
Benefits:
• Drive workplace productivity and team
effectiveness
• Users can quickly find and connect
with the right people

24. WebCenter Spaces
Mobile Access: iPhone Application
Key Capabilities:
• iPhone, Android and Blackberry
apps
• Enables rich interactions with
Groups and Social connections
• Interact with people via their walls,
feedback and status updates
• Built on top of WebCenter REST
infrastructure
Benefits:
• Find the right information and
people when you need them
directly from your phone
• Manage people connections and
track their activities

25. Empower Knowledge Workers to
Connect, Contribute, Share & Access
Finance
HR Sales
Legal
IT Marketing
Create Richer Self-Service Contribution Share & Access Anywhere
Connections • Company/product blog • Company/customer portal
• Group/team workspaces • Team project wikis • Corporate intranet
• Social user profiles • Discussion forums • Content management repository
• Personal and group activity feeds

26. How are Companies Using Web 2.0?
Leverage Social Computing and Portal Technologies
B2C ~ Customers B2B ~ Partners B2E ~ Employees
• Acquire new • Achieve better • Develop products
customers integration with and services
• Improve customer suppliers • Manage knowledge
service • Lower purchasing • Enhance company
• Develop products costs culture
• Enable customers • Develop products • Foster
to interact with • Solve problems collaboration
each other • Training
• Marketing • Identify and recruit
talent

27. Oracle WebCenter for Accounting and
Financial Management
• Increase participation and user
input to feed social context using
links and RSS feeds
• Make budget planning faster
and easier with real-time
collaboration with group spaces,
wikis and discussion forums
• Aggregate financial information
across multiple systems and
provide insight through built-in
dashboards
• Increase access to financial
documents with tagging and
search

28. Oracle WebCenter for Sales, Marketing &
Customer Service
• Search, access and share all
customer, product and sales
information within and outside of
CRM application
• Quickly collect competitive
information with RSS and Twitter
feeds and display directly in the
portal
• Accelerate execution of marketing
campaigns with group spaces for
marketing program collaboration
• Provide call center training
resources across the enterprise
with Oracle Composer and
Business Dictionary

29. Oracle WebCenter for Supply Chain
Management
• Contextually link JD Edwards
EnterpriseOne forms to Oracle
WebCenter Spaces
• Improve end user collaboration
and decision making with Web 2.0
capabilities
• Real-time information exchange
with suppliers improve inventory
turns and increase customer
satisfaction
• Respond rapidly to supply chain
interruptions with proactive
process alert capabilities in context

30. Web 2.0 for the Enterprise
CUSTOMER EXAMPLES

31. E2.0 Communities Connect People & Content
Canadian Partnership Against Cancer
• Public portal
• Online
communities
• Web content
management
• Collaboration tools
• Secure access

32. uBank (NAB)
Leverage Web 2.0 to Modernise Consumer Banking

33. Collaborating with your Customer
To receive something of value, you must offer something of value in advance
1
A landing page is optimised for a
new visitor , e.g. using the
Google search term “Savings
goal”
3 Information of value is suggested to the
Potential information of value is
visitor
recommended to the visitor
The site promotes access to information
channels to aid the new visitor based on
‘discovery of intent’ intent’
visitor
2
4
Interaction channel
or
suggestions are
collaboration channel
promoted are
suggestions
promoted

34. Collaborating with your Customer
Using predictive terms, the site then tunes in to the
visitor’s site goals
1
Using predictive intent mapping,
the site detects the new visitor
is interested in “Savings
goals” –and navigates them to
a new page
2 Content is served in tune with the predictive or
recommended search term
3 A ‘call to action’ offers value into the
converts visit
advance goal
page/site

35. Collaborating with your Customer
Deliver rich media, contextually!
This self help video guides the
user through the process
1

36. Collaborating with your Customer
Get to know your customer, without them even signing-up!
Goal achieved – the customer
hasn’t even signed up yet – this
1 is’Value in Advance”
2 Now to convert!

37. Leverage Social Channels
Your customers become your advocate!

38. Web 2.0 for the Enterprise
SUMMARY

39. Web 2.0 for the Enterprise = WebCenter
Connecting People, Content & Processes
Oracle WebCenter is the use of
Web 2.0 tools and technologies in the workplace that
empower end users to collaborate more effectively,
find and share information in the proper context,
and improve the business processes in which they work.

40. Oracle WebCenter Enables the Modern
Web 2.0 Enterprise
• Connecting People, Content &
Processes
• Modern User Experience
• Enterprise Content Management Gartner MQ Leader
• Social Computing & Collaboration • Enterprise Portal
• Business Process & Application • Enterprise Content Management
Integration • Enterprise Records Management
• Web Content Management
• Improving Enterprise
Productivity Forrester Wave Leader
• Enterprise Portals
• Faster Time to Market
• Conventional Web Platform
• Drive Innovation • Web Content Management
• Competitive Advantage • Enterprise Content Management

41. How Oracle Helps People Work!
User Interface
The look-and-feel,
layout, and
interaction model
Performed by
Developers, UI
Designers,
Graphic Artists,
Usability
Engineers

42. Questions..

43. San Francisco 2011
October 2–6, 2011
Latin America 2011
December 6–8, 2011
Tokyo 2012
April 4–6, 2012