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Værdikæder i netværk og
 plug’n play supply chains

       John Johansen
Computer Industry Structure – 1975 - 85
                        IBM            ……             DEC             Bunch


Microprocessors

Operating System




                        All Products




                                       All Products




                                                       All Products




                                                                       All Products
Peripherals

Applications Software

Network Services

Assembled Hardware




                                                                      Fine, 2000
Computer Industry Structure – 1985 - ?


Microprocessors                  Intel            Moto           AMD

Operating System            Microsoft              Mac           Unix

Peripherals               HP               ……                    Epson

Applications Software   Microsoft         Lotus          …       Novel

Network Services        AOL         Microsoft                …      EDS

Assembled Hardware        Dell      IBM         Compaq              …




                                                                  Fine, 2000
Extended Enterprise View
Intraorganizational                    Interorganizational

Internal productivity                  External productivity


Little awareness of Core-competence    Core-competence

Internalized production                Outsourcing

Production planning                    Integrated Logistics

Functional/departmental coordination   Collaboration in the Supply
                                       Chain Network


Bureaucratic org. structure            Dynamic org. structure
Tier 3    Tier 2                      Tier 1                   Tier 1    Tier 2    Tier 3


 Supply Chain
                                        Suppliers Suppliers                   Suppliers                Customers Customers Customers

                                                                                 Up stream        Down stream




                                                            Tier 3 Supplier
 Business Processes




                                         Initial Supplier




                                                                                                                                                         End Customer
                                                                                             Focal
                                                                                             Company




                                                                                                                                   Tier 3 customer
                                                                                          Managed Process Links
                                                                                          Monitor Process Links
                                                                                          Not Managed Process Links    (Douglas M Lambert, Martha C. Cooper, 2000)




Processes:
   – Customer Relationship Management - Key customers and performance
     level
   – Customer Service Management - Source of customer information
   – Demand Management - Balancing customer demand with firms supply
     capabilities (POS)
   – Order Fulfilment - Meet customers needs
   – Manufacturing Flow Management - MTO, ATO, MTS
   – Procurement - portfolio of suppliers, integration
   – Product Development and Commercialisation - Innovation, Time to
     market
   – Return
Rooted and Footloos Operations
Incremental , ad hoc decisions
                                                           building a global network



           Market growth                               New market
           - add new site                             - add new site



                      add site 2           add site 3

   Start                                                  add sites       More growth
    Up
                 site 1        Emergent Network             4..m         - add new sites
                                                close sites 6,9 & n
                                                add 3rd party a,b,c
                                   add sites
                                     o,p,q,r

 Network                                                                   Outsource
Optimisation                                                               or offshore
                                    Acquire
                                   competitor
Samarbejde, synkronisering og fælles mål
Konklusion?

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Værdikæder i netværk og plug’n play supply chains

  • 1. Værdikæder i netværk og plug’n play supply chains John Johansen
  • 2. Computer Industry Structure – 1975 - 85 IBM …… DEC Bunch Microprocessors Operating System All Products All Products All Products All Products Peripherals Applications Software Network Services Assembled Hardware Fine, 2000
  • 3. Computer Industry Structure – 1985 - ? Microprocessors Intel Moto AMD Operating System Microsoft Mac Unix Peripherals HP …… Epson Applications Software Microsoft Lotus … Novel Network Services AOL Microsoft … EDS Assembled Hardware Dell IBM Compaq … Fine, 2000
  • 4. Extended Enterprise View Intraorganizational Interorganizational Internal productivity External productivity Little awareness of Core-competence Core-competence Internalized production Outsourcing Production planning Integrated Logistics Functional/departmental coordination Collaboration in the Supply Chain Network Bureaucratic org. structure Dynamic org. structure
  • 5. Tier 3 Tier 2 Tier 1 Tier 1 Tier 2 Tier 3 Supply Chain Suppliers Suppliers Suppliers Customers Customers Customers Up stream Down stream Tier 3 Supplier Business Processes Initial Supplier End Customer Focal Company Tier 3 customer Managed Process Links Monitor Process Links Not Managed Process Links (Douglas M Lambert, Martha C. Cooper, 2000) Processes: – Customer Relationship Management - Key customers and performance level – Customer Service Management - Source of customer information – Demand Management - Balancing customer demand with firms supply capabilities (POS) – Order Fulfilment - Meet customers needs – Manufacturing Flow Management - MTO, ATO, MTS – Procurement - portfolio of suppliers, integration – Product Development and Commercialisation - Innovation, Time to market – Return
  • 6. Rooted and Footloos Operations
  • 7. Incremental , ad hoc decisions building a global network Market growth New market - add new site - add new site add site 2 add site 3 Start add sites More growth Up site 1 Emergent Network 4..m - add new sites close sites 6,9 & n add 3rd party a,b,c add sites o,p,q,r Network Outsource Optimisation or offshore Acquire competitor
  • 8.