A Digital Integration Success Story: How Informz Grew Engagement by 300%

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Informz

In this webinar, the Informz social media expert shares how she was able to grow engagement by 300% in 18 months.

Empresariales Tecnología

A Digital Integration Success Story:
How Informz Grew Engagement
by 300%

Jeanette Brown, Marketing Strategist – Informz
Alex Leo, Marketing Specialist – Informz

Can You Hear Me Now?

If you can hear and see my slide, please note
this in the question box to your right.

If you cannot hear, please try re-dialing
in, and let me know so I can be of assistance.

Technology Craze!

Social Media is
NOT going away!

Facebook Strategy

• 156 Likes
• Personal Space
• Posting frequency

Facebook Strategy

• Types of Posts
– Tips & Best Practices
– “Behind the Scenes”
– Pictures

Twitter Strategy

• 400 Followers
• What kind of tweets?
– Email Marketing Tips
– Retweets
– Replies

The Results
1800

1600

1400

1200

1000
Before
800
After
600

400

200

0
Facebook Twitter

Tips

• State the action desired
• Connect back around
• Incorporate social media happenings back in
your emails

What’s new in 2012

• Wanted to take a fresh look
• Was anyone using Google+?
• Placed in Informal
– 18% CTR
• Validated our efforts

Informz + Video
CTR
25%

20%

15%

10% CTR

5%

0%
No Video Video

Video How-To

• Subject Line
• <90 seconds
• Cross promote
• Keywords

Video Ideas

• Whitepaper
• Case studies
• Brochure
• Membership

Practicing What We Preach
• Share your newsletter on your social media sites

• Encourage sign-ups through tweets

What’s Ahead
• Informal Redesign
– Bring social icons to the top

– Social Media Spotlight

What Have You Learned

• Integration is a must
• Strategize
• Social Tips
• Video Tips

Let us help you!

Jeanette Brown
brown@informz.com
@emktg_guru

www.informz.com
1.888.371.1842
@informz

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A Digital Integration Success Story: How Informz Grew Engagement by 300%

1. A Digital Integration Success Story: How Informz Grew Engagement by 300% Jeanette Brown, Marketing Strategist – Informz Alex Leo, Marketing Specialist – Informz

3. Can You Hear Me Now? If you can hear and see my slide, please note this in the question box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.

4. A Digital Integration Success Story: How Informz Grew Engagement by 300% Jeanette Brown, Marketing Strategist – Informz Alex Leo, Marketing Specialist – Informz

6. About Me @emktg_guru

7. About Alex

9. Technology Craze! Social Media is NOT going away!

10. Social Media

11. Social Growth 27 million 56% 7 billion

12. Strategy is a Must!

13. Informz Case Study

14. Not all posts are created equally vs.

15. Create a plan

16. Facebook Strategy • 156 Likes • Personal Space • Posting frequency

17. Facebook Strategy • Types of Posts – Tips & Best Practices – “Behind the Scenes” – Pictures

18. Types of Posts

19. Don’t leave me hanging!

20. Alerted readers in the Informal

21. Twitter Strategy • 400 Followers • What kind of tweets? – Email Marketing Tips – Retweets – Replies

22. Twitter Strategy

23. User Conference Engagement

24. The Results 1800 1600 1400 1200 1000 Before 800 After 600 400 200 0 Facebook Twitter

25. Do you integrate?

26. Integration with Email

27. Reports

28. Tips • State the action desired • Connect back around • Incorporate social media happenings back in your emails

29.

30. Use Email to Educate

31. Survey

32. What’s new in 2012 • Wanted to take a fresh look • Was anyone using Google+? • Placed in Informal – 18% CTR • Validated our efforts

33. Video

34. Video Growth

35. Informz + Video

36. Informz + Video CTR 25% 20% 15% 10% CTR 5% 0% No Video Video

37. Social and Video

38. Video How-To

39. Video How-To

40. Video How-To • Subject Line • <90 seconds • Cross promote • Keywords

41. Video Ideas

42. Video Ideas • Whitepaper • Case studies • Brochure • Membership

43. Results

44. Practicing What We Preach • Share your newsletter on your social media sites • Encourage sign-ups through tweets

45. Build Your List

46. What’s Next

47. What’s Ahead • Informal Redesign – Bring social icons to the top – Social Media Spotlight

48. What’s Ahead • Blog – Encourage sharing

49. What Have You Learned • Integration is a must • Strategize • Social Tips • Video Tips

50. Let us help you! Jeanette Brown brown@informz.com @emktg_guru www.informz.com 1.888.371.1842 @informz

A Digital Integration Success Story: How Informz Grew Engagement by 300%

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A Digital Integration Success Story: How Informz Grew Engagement by 300%