The market research, information and analytics industry attracted a record $1.7 billion in new inward investment in 2012. But where did it go and what are the hot trends in our industry, as seen by venture capital and private equity? In this session Simon Chadwick will present the findings of the 2012 Cambiar Capital Funding Index, the only comprehensive annual analysis of capital investment trends in our industry.

1. New Capital Funding in 2012
Results from 2012 Cambiar Capital Funding Index™
Insight Innovation Exchange Conference
June 17-19, 2013
© 2013 Cambiar, LLC. All rights reserved.

2. Compiling Cambiar Capital Funding Index™ (CCFI)
• New capital infusions into the
“industry” from December
1, 2011 through November
30, 2012
• “Industry” being defined using
broader ESOMAR definition, i.e.:
– primary and secondary research,
– syndicated reports (e.g. Gartner),
– web and text analytics,
– ethnography,
– market intelligence, etc.
• Index comprised of only
announced deals
• Sources include:
– news feeds,
– press releases,
– trend sites (e.g. TechCrunch), and
– trade press around the world
• “New capital” includes only funds
that are newly infused into the
industry
© 2013 Cambiar, LLC. All rights reserved.2

3. Snapshot of 2011 Impact
• $830 Million of funds generated came from Private Equity (PE) and Venture Capital
(VC), (remainder was share flotation by IPSOS on Paris Bourse)
• 90% funded enterprises in the United States
• 50% of PE/VC funding went into Analytics as opposed to 23% for Market Research, focal areas
included:
© 2013 Cambiar, LLC. All rights reserved.3
$1.1 Billion
Infused into the Industry
13% Mobile 47% Social Media
11% Online Video & Ad
Measurement

4. WHAT HAS CHANGED SINCE 2011
© 2013 Cambiar, LLC. All rights reserved.4

5. © 2013 Cambiar, LLC. All rights reserved.5
2011, $830 Million
2012, $1.7 Billion

6. © 2013 Cambiar, LLC. All rights reserved.6
2011, $830 Million
2012, $1.7 Billion

7. © 2013 Cambiar, LLC. All rights reserved.7
2011, $830 Million
2012, $1.7 Billion
141%
Increase

8. Funding by Market Segment
© 2013 Cambiar, LLC. All rights reserved.8

9. Focus of Investment
© 2013 Cambiar, LLC. All rights reserved.9
Full Service
0%

10. 138.2
297.65
101.031
33
0
198.55
53.4
0
225.6675
1047.986
103.6
50.95
357.7
337.96
177.226
95.2
0
200
400
600
800
1000
1200
Market
Research
Analytics Platform Business
Intelligence
Big Data Social Media Mobile Crowdsourcing
Millions
Category Comparison
2011 (Blue) – 2012 (Red)
© 2013 Cambiar, LLC. All rights reserved.10

11. Modalities of Interest to Clients
© 2013 Cambiar, LLC. All rights reserved.11
0 10 20 30 40 50 60 70 80 90
Web Analytics
DIY Research
Proprietary Online Panels
Innovative Digital Qualitative
Social Media Listening
MROCs
Emotion measurement
Mobile
Integrated Trying Planning to try

12. Funding by Region
© 2013 Cambiar, LLC. All rights reserved.12

13. $11,810,000
$287,376,000
$468,180,000
$407,500,000
$161,400,000
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
$400,000,000
$450,000,000
$500,000,000
Seed A B C D
© 2013 Cambiar, LLC. All rights reserved.13
Funding by Stage of Investment
Funding Stage

14. © 2013 Cambiar, LLC. All rights reserved.14
0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
90000000
Seed A B C D
Average(Mean)Investment($)
Funding Stage
Average Size of Investment

15. Snapshot of Who’s Investing
• 227 Investors (100 in 2011)
• 130 Investments (63 in 2011)
• 177 Private Equity and
Venture Capital Investors
• 28 Individuals
• 15 Corporations
• 7 Angel Funds
© 2013 Cambiar, LLC. All rights reserved.15
9 Investors Account
for 20% of
Investment Occasions

16. For More Information, Contact
Simon Chadwick
simon@consultcambiar.com
www.consultcambiar.com
© 2013 Cambiar, LLC. All rights reserved.16
THANK YOU