Tom Anthony - How Authorship and Google+ Will Affect Linkbuilding - ionSearch 2012

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This document discusses how authorship and Google+ may impact link building in the future. It suggests that author rank will originate from an author's social graph and influence the strength of the links they publish. Trusted authors will enhance the power of their links more than lesser known authors. The document also recommends focusing on becoming a trusted author and targeting other trusted authors for links.

Tecnología Noticias y política

How Authorship & Google+
will affect linkbuilding

TOM ANTHONY

@TomAnthonySEO

Tom Anthony
SEO Consultant @ Distilled

Twitter:

@TomAnthonySEO

Google+:

gplus.to/TomAnthony

Email:

tom.anthony@distilled.net

Blog:

tomanthony.co.uk

@TomAnthonySEO

1997: Google ‘discovers’ links.

@TomAnthonySEO

Does Google still trust links?

@TomAnthonySEO

ranking
signal
factor
1998 Link

signal
2012 Link Filter Filter

ranking
factor
Filter Filter

@TomAnthonySEO

http://www.seomoz.org/article/search-ranking-factors

@TomAnthonySEO

What are Google
waiting for?

@TomAnthonySEO

Link Proﬁle Tool: dis.tl/link-proﬁler

@TomAnthonySEO

(Koala?)

When is the Link Panda
update coming?

@TomAnthonySEO

What SEO Techniques Should We Stop Using In 2012?

http://edgyseo.com/seo/seo-tips-2012/

@TomAnthonySEO

“We have changed the way in which we evaluate links; in particular, we
are turning off a method of link analysis that we used for
several years.”

- Google Search Blog

http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html

@TomAnthonySEO

“We don’t normally pre-announce changes but there is something we are working in
the last few months and hope to release it in the next months or few
weeks... ...too many keywords on a page, or exchange way too many links or go well
beyond what you normally expect. We have several engineers on my team working on
this right now.”

- Matt Cutts

@TomAnthonySEO

De-indexed:

20,000 - 30,000 domains
=
~100,000,000 links

@TomAnthonySEO
Link Network De-Indexation Panda 3.4

Courtesy of SERPmetrics - http://api.serpmetrics.com/ﬂux/

@TomAnthonySEO

Putting the love
back into links...

@TomAnthonySEO

Posts I’ve written
across the web

Google Webmaster Tool can give insight into future ranking factors.

@TomAnthonySEO

Social Shares affect sites/pages rather than links.

@TomAnthonySEO

AuthorRank will originate from the Social Graph but links will also help.

@TomAnthonySEO

X =
AuthorRank PageRank AuthoredPageRank

Author’s will enhance the power of their links according to their AuthorRank

@TomAnthonySEO

X www.seomoz.org
= 19
2.5 7.6

X www.distilled.net
= 9.1
1.4 6.5

Trusted authors will augment links more than lesser known authors.

@TomAnthonySEO

Google+ isn’t a black box to Google, as Twitter was.

@TomAnthonySEO

• Become a trusted author.
• Targeting trusted authors for links.

@TomAnthonySEO

Author
Hot or Not?

Social
Following

Where else
they write

@TomAnthonySEO

Author
Hot or Not?

Social
Social Social Proﬁles Following
Following

Where else
they write

@TomAnthonySEO

Introducing...

Author
Crawler

@TomAnthonySEO

Download the tool:
dis.tl/author-crawler

Follow me:
@TomAnthonySEO
gplus.to/TomAnthony

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Tom Anthony - How Authorship and Google+ Will Affect Linkbuilding - ionSearch 2012

1. How Authorship & Google+ will affect linkbuilding TOM ANTHONY

2. @TomAnthonySEO Tom Anthony SEO Consultant @ Distilled Twitter: @TomAnthonySEO Google+: gplus.to/TomAnthony Email: tom.anthony@distilled.net Blog: tomanthony.co.uk

3. @TomAnthonySEO 1997: Google ‘discovers’ links.

4. @TomAnthonySEO Does Google still trust links?

5. @TomAnthonySEO LI NKS LINKS

6. @TomAnthonySEO ranking signal factor 1998 Link signal 2012 Link Filter Filter ranking factor Filter Filter

7. @TomAnthonySEO http://www.seomoz.org/article/search-ranking-factors

8. @TomAnthonySEO What are Google waiting for?

9. @TomAnthonySEO Link Proﬁle Tool: dis.tl/link-proﬁler

10. @TomAnthonySEO Link Proﬁle Tool: dis.tl/link-proﬁler

11. @TomAnthonySEO Link Proﬁle Tool: dis.tl/link-proﬁler

12. @TomAnthonySEO

13.

14. @TomAnthonySEO (Koala?) When is the Link Panda update coming?

15. @TomAnthonySEO What SEO Techniques Should We Stop Using In 2012? http://edgyseo.com/seo/seo-tips-2012/

16. @TomAnthonySEO “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.” - Google Search Blog http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html

17. @TomAnthonySEO “We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks... ...too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.” - Matt Cutts

18. @TomAnthonySEO

19. @TomAnthonySEO De-indexed: 20,000 - 30,000 domains = ~100,000,000 links

20. @TomAnthonySEO Link Network De-Indexation Panda 3.4 Courtesy of SERPmetrics - http://api.serpmetrics.com/ﬂux/

21. @TomAnthonySEO

22. @TomAnthonySEO Putting the love back into links...

23. @TomAnthonySEO

24.

25. @TomAnthonySEO Posts I’ve written across the web Google Webmaster Tool can give insight into future ranking factors.

26. @TomAnthonySEO

27. @TomAnthonySEO

28. @TomAnthonySEO Social Shares affect sites/pages rather than links.

29. @TomAnthonySEO

30. @TomAnthonySEO AuthorRank will originate from the Social Graph but links will also help.

31. @TomAnthonySEO X = AuthorRank PageRank AuthoredPageRank Author’s will enhance the power of their links according to their AuthorRank

32. @TomAnthonySEO X www.seomoz.org = 19 2.5 7.6 X www.distilled.net = 9.1 1.4 6.5 Trusted authors will augment links more than lesser known authors.

33. @TomAnthonySEO Google+ isn’t a black box to Google, as Twitter was.

34. @TomAnthonySEO

35. @TomAnthonySEO • Become a trusted author. • Targeting trusted authors for links.

36. @TomAnthonySEO where to who

37. @TomAnthonySEO

38. @TomAnthonySEO

39. @TomAnthonySEO

40. @TomAnthonySEO Author Hot or Not? Social Following Where else they write

41. @TomAnthonySEO Author Hot or Not? Social Social Social Proﬁles Following Following Where else they write

42. @TomAnthonySEO Introducing... Author Crawler

43. @TomAnthonySEO

44. @TomAnthonySEO

45. @TomAnthonySEO

46. @TomAnthonySEO Download the tool: dis.tl/author-crawler Follow me: @TomAnthonySEO gplus.to/TomAnthony

Tom Anthony - How Authorship and Google+ Will Affect Linkbuilding - ionSearch 2012

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