3. “I actually think most clients in most companies of scale are taking the
riskiest move possible by continuing to do exactly the same thing in a
world that is dramatically and profoundly changing more quickly than
it ever has.
“If you’re doing the same thing you were doing two years ago and
expecting that to have the same result, with the consumer that we have
today, the fragmented media environment that we have today, and the
relationship consumers have with brands that we have today, that’s
high risk.”
-Brad Jakeman, President, Pepsico
10. UK population
2011 vs 2020
SOURCE : : FUTURE FOUNDATION : : ONS/nVision
11. Boomers (50+)
the most valuable generation in the history of marketing
70% amount of US disposable income
under their control 50% off all consumer packaged goods
spending through them
67% plan to spend more on their interests
and hobbies after retirement 5% of advertising is directed at 50+
population in the US
SOURCE : : NIELSEN and http://adcontrarian.blogspot.co.uk/2013/01/the-invincible-blindness-of-advertisers.html
12. Young at heart
SOURCE : : FUTURE FOUNDATION : : ICM/nVision, base: 501 women aged 60+
20. “Women today, whether they are 25 or 60, have a similar attitude to life.
They want to be positive, energetic, independent, they want to celebrate
diversity - and they know that a 40 year old or a 60 year old doesn’t
look 25.
I think there is a greater understanding and acceptance of that - and
how it impacts on the way women look and feel about themselves.”
-Elizabeth Fagan, Marketing Director, Boots UK