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In 10 slides – Mini Workshop

Jan Vermeiren – Bert Verdonck
   @LinkedinBook

                                LinkedIn Workshops & Presentations
                                LinkedIn Classroom Training Courses
                                LinkedIn Webinars & Online Training
Most people's problem: WHY should I use
LinkedIn

 "Someone invited me to LinkedIn, I made a Profile, have a few
 connections and now I wonder WHY am I on this website?"
 "How can I benefit from LinkedIn?"
 "And without spending too much time?"




                               LinkedIn Workshops & Presentations
                               LinkedIn Classroom Training Courses
                               LinkedIn Webinars & Online Training
Set a step back!


 First define your goals: where do you want to go with your business or
 you career?
 Then ask yourself: who are the people in the best position to help me
 reach my goals?




                               LinkedIn Workshops & Presentations
                               LinkedIn Classroom Training Courses
                               LinkedIn Webinars & Online Training
LinkedIn: (business) people connecting
with (business) people
 It is still about people!
 What's your networking attitude?
 "Sharing information in a reactive and proactive way without expecting
 anything in return" -> can you do this or are you only taking from other
 people?




                                LinkedIn Workshops & Presentations
                                LinkedIn Classroom Training Courses
                                LinkedIn Webinars & Online Training
Fundamental principle of networking

 The real power of the network is in the second degree.
 The real power is in the network of your network.
 So don't focus on your own network, but ask them to introduce
 you to their network!




                                LinkedIn Workshops & Presentations
                                LinkedIn Classroom Training Courses
                                LinkedIn Webinars & Online Training
Single most important "feature" of LinkedIn
 LinkedIn shows the connections between people.
 LinkedIn shows you which of your own contacts can introduce you to
 their connections who know them.
 LinkedIn allows you to easily tap into the power of the 2nd (or 3rd) degree.
 LinkedIn eliminates "cold" calling.




                                 LinkedIn Workshops & Presentations
                                 LinkedIn Classroom Training Courses
                                 LinkedIn Webinars & Online Training
How to REALLY use LinkedIn?
1.   Set a goal
2.   Decide who are the people in the best position to help you reach that
     goal
3.   Use LinkedIn to find them.


BUT you need a "basic" or first degree network first before you can tap
   into the power of the second degree / the power of LinkedIn.



                                  LinkedIn Workshops & Presentations
                                  LinkedIn Classroom Training Courses
                                  LinkedIn Webinars & Online Training
Building your "basic" network in 3 steps
1.    Upload the contacts from your email program to LinkedIn.
2.    Connect with (old) colleagues and (old) classmates using LinkedIn
      tools.
3.    Join the Groups which are in line with your goals, for example:
     1.   People with the function/role that interests you
     2.   Professional organisations
     3.   Trade organisations
     4.   Recruiters
     5.   Alumni associations of your college or previous employer(s).


                                        LinkedIn Workshops & Presentations
                                        LinkedIn Classroom Training Courses
                                        LinkedIn Webinars & Online Training
5 Steps Success Strategy

  Define a specific goal
  Think of the people in the best position to help you reach your goal
  Use "Advanced Search"
  Look at the list for common contacts
  Ask the person you have the best relationship with for a Magic Mail



                                LinkedIn Workshops & Presentations
                                LinkedIn Classroom Training Courses
                                LinkedIn Webinars & Online Training
Do you want more tips like
 42 tips to make your profile stand out
 THE tool outside LinkedIn that makes your network work for you
 Extra strategies to find new customers, employees or a new job
 Passive, active and proactive strategies to be found
 31 answers to the most frequently asked questions (FAQs)
 30 little known features that can make or break your results with LinkedIn
 11 tools to save time

 Then download the FREE book "How to REALLY use LinkedIn (2nd edition)":
 http://www.how-to-really-use-linkedin.com


                                  LinkedIn Workshops & Presentations
                                  LinkedIn Classroom Training Courses
                                  LinkedIn Webinars & Online Training
www.how-to-really-use-linkedin.com




                    LinkedIn Workshops & Presentations
                    LinkedIn Classroom Training Courses
                    LinkedIn Webinars & Online Training

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How to REALLY use LinkedIn - Mini LinkedIn Workshop

  • 1. In 10 slides – Mini Workshop Jan Vermeiren – Bert Verdonck @LinkedinBook LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training
  • 2. Most people's problem: WHY should I use LinkedIn "Someone invited me to LinkedIn, I made a Profile, have a few connections and now I wonder WHY am I on this website?" "How can I benefit from LinkedIn?" "And without spending too much time?" LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training
  • 3. Set a step back! First define your goals: where do you want to go with your business or you career? Then ask yourself: who are the people in the best position to help me reach my goals? LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training
  • 4. LinkedIn: (business) people connecting with (business) people It is still about people! What's your networking attitude? "Sharing information in a reactive and proactive way without expecting anything in return" -> can you do this or are you only taking from other people? LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training
  • 5. Fundamental principle of networking The real power of the network is in the second degree. The real power is in the network of your network. So don't focus on your own network, but ask them to introduce you to their network! LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training
  • 6. Single most important "feature" of LinkedIn LinkedIn shows the connections between people. LinkedIn shows you which of your own contacts can introduce you to their connections who know them. LinkedIn allows you to easily tap into the power of the 2nd (or 3rd) degree. LinkedIn eliminates "cold" calling. LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training
  • 7. How to REALLY use LinkedIn? 1. Set a goal 2. Decide who are the people in the best position to help you reach that goal 3. Use LinkedIn to find them. BUT you need a "basic" or first degree network first before you can tap into the power of the second degree / the power of LinkedIn. LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training
  • 8. Building your "basic" network in 3 steps 1. Upload the contacts from your email program to LinkedIn. 2. Connect with (old) colleagues and (old) classmates using LinkedIn tools. 3. Join the Groups which are in line with your goals, for example: 1. People with the function/role that interests you 2. Professional organisations 3. Trade organisations 4. Recruiters 5. Alumni associations of your college or previous employer(s). LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training
  • 9. 5 Steps Success Strategy Define a specific goal Think of the people in the best position to help you reach your goal Use "Advanced Search" Look at the list for common contacts Ask the person you have the best relationship with for a Magic Mail LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training
  • 10. Do you want more tips like 42 tips to make your profile stand out THE tool outside LinkedIn that makes your network work for you Extra strategies to find new customers, employees or a new job Passive, active and proactive strategies to be found 31 answers to the most frequently asked questions (FAQs) 30 little known features that can make or break your results with LinkedIn 11 tools to save time Then download the FREE book "How to REALLY use LinkedIn (2nd edition)": http://www.how-to-really-use-linkedin.com LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training
  • 11. www.how-to-really-use-linkedin.com LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training