How to REALLY use LinkedIn - Mini LinkedIn Workshop

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Lots of people have a LinkedIn Profile and some connections, but don't know what to do with this website. This mini LinkedIn workshop shows where the power of LinkedIn resides and how to tap into that power. Get your FREE copy of the second edition of the international bestseller "How to REALLY Use LinkedIn" via www.how-to-really-use-linkedin.com About Networking Coach: we are a team of business networking specialists, online and offline, with workshops, presentations and training courses about LinkedIn, networking at events and referrals.

Empresariales Tecnología

In 10 slides – Mini Workshop

Jan Vermeiren – Bert Verdonck
@LinkedinBook

LinkedIn Workshops & Presentations
LinkedIn Classroom Training Courses
LinkedIn Webinars & Online Training

Set a step back!

First define your goals: where do you want to go with your business or
you career?
Then ask yourself: who are the people in the best position to help me
reach my goals?

LinkedIn Workshops & Presentations
LinkedIn Classroom Training Courses
LinkedIn Webinars & Online Training

LinkedIn: (business) people connecting
with (business) people
It is still about people!
What's your networking attitude?
"Sharing information in a reactive and proactive way without expecting
anything in return" -> can you do this or are you only taking from other
people?

LinkedIn Workshops & Presentations
LinkedIn Classroom Training Courses
LinkedIn Webinars & Online Training

Fundamental principle of networking

The real power of the network is in the second degree.
The real power is in the network of your network.
So don't focus on your own network, but ask them to introduce
you to their network!

LinkedIn Workshops & Presentations
LinkedIn Classroom Training Courses
LinkedIn Webinars & Online Training

Single most important "feature" of LinkedIn
LinkedIn shows the connections between people.
LinkedIn shows you which of your own contacts can introduce you to
their connections who know them.
LinkedIn allows you to easily tap into the power of the 2nd (or 3rd) degree.
LinkedIn eliminates "cold" calling.

LinkedIn Workshops & Presentations
LinkedIn Classroom Training Courses
LinkedIn Webinars & Online Training

How to REALLY use LinkedIn?
1. Set a goal
2. Decide who are the people in the best position to help you reach that
goal
3. Use LinkedIn to find them.

BUT you need a "basic" or first degree network first before you can tap
into the power of the second degree / the power of LinkedIn.

LinkedIn Workshops & Presentations
LinkedIn Classroom Training Courses
LinkedIn Webinars & Online Training

Building your "basic" network in 3 steps
1. Upload the contacts from your email program to LinkedIn.
2. Connect with (old) colleagues and (old) classmates using LinkedIn
tools.
3. Join the Groups which are in line with your goals, for example:
1. People with the function/role that interests you
2. Professional organisations
3. Trade organisations
4. Recruiters
5. Alumni associations of your college or previous employer(s).

LinkedIn Workshops & Presentations
LinkedIn Classroom Training Courses
LinkedIn Webinars & Online Training

5 Steps Success Strategy

Define a specific goal
Think of the people in the best position to help you reach your goal
Use "Advanced Search"
Look at the list for common contacts
Ask the person you have the best relationship with for a Magic Mail

LinkedIn Workshops & Presentations
LinkedIn Classroom Training Courses
LinkedIn Webinars & Online Training

www.how-to-really-use-linkedin.com

LinkedIn Workshops & Presentations
LinkedIn Classroom Training Courses
LinkedIn Webinars & Online Training

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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How to REALLY use LinkedIn - Mini LinkedIn Workshop

1. In 10 slides – Mini Workshop Jan Vermeiren – Bert Verdonck @LinkedinBook LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training

2. Most people's problem: WHY should I use LinkedIn "Someone invited me to LinkedIn, I made a Profile, have a few connections and now I wonder WHY am I on this website?" "How can I benefit from LinkedIn?" "And without spending too much time?" LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training

3. Set a step back! First define your goals: where do you want to go with your business or you career? Then ask yourself: who are the people in the best position to help me reach my goals? LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training

4. LinkedIn: (business) people connecting with (business) people It is still about people! What's your networking attitude? "Sharing information in a reactive and proactive way without expecting anything in return" -> can you do this or are you only taking from other people? LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training

5. Fundamental principle of networking The real power of the network is in the second degree. The real power is in the network of your network. So don't focus on your own network, but ask them to introduce you to their network! LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training

6. Single most important "feature" of LinkedIn LinkedIn shows the connections between people. LinkedIn shows you which of your own contacts can introduce you to their connections who know them. LinkedIn allows you to easily tap into the power of the 2nd (or 3rd) degree. LinkedIn eliminates "cold" calling. LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training

7. How to REALLY use LinkedIn? 1. Set a goal 2. Decide who are the people in the best position to help you reach that goal 3. Use LinkedIn to find them. BUT you need a "basic" or first degree network first before you can tap into the power of the second degree / the power of LinkedIn. LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training

8. Building your "basic" network in 3 steps 1. Upload the contacts from your email program to LinkedIn. 2. Connect with (old) colleagues and (old) classmates using LinkedIn tools. 3. Join the Groups which are in line with your goals, for example: 1. People with the function/role that interests you 2. Professional organisations 3. Trade organisations 4. Recruiters 5. Alumni associations of your college or previous employer(s). LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training

9. 5 Steps Success Strategy Define a specific goal Think of the people in the best position to help you reach your goal Use "Advanced Search" Look at the list for common contacts Ask the person you have the best relationship with for a Magic Mail LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training

10. Do you want more tips like 42 tips to make your profile stand out THE tool outside LinkedIn that makes your network work for you Extra strategies to find new customers, employees or a new job Passive, active and proactive strategies to be found 31 answers to the most frequently asked questions (FAQs) 30 little known features that can make or break your results with LinkedIn 11 tools to save time Then download the FREE book "How to REALLY use LinkedIn (2nd edition)": http://www.how-to-really-use-linkedin.com LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training

11. www.how-to-really-use-linkedin.com LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online Training

How to REALLY use LinkedIn - Mini LinkedIn Workshop

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