Consejos para la creación de la propia marca en redes sociales para deportistas. Presentación introductoria al personal branding dentro del Symposium Social Media in the Global Sports del Centro de Estudios Olímpicos de la Universidad Autónoma de Barcelona.

1. Constructing an
Atlelete’s
Brand throughout
Social Media
Symposium Social Media in the Global Sport

2. Let’s start...

3. Even you don’t know me…
you already do!!!

4. Are you aware?

5. Personal
Branding

6. WHAT?

7. Personal branding

8. It’s easy in Sport
Personal branding
But sports careers
aren’t for all life…

9. Personal branding
ME

10. WHY?

11. Why your digital brand needs to
be worked?
• Control of the first results in Google
• Your profiles reflects who you are
• Official vs unofficial pages that you
don’t control

12. Why your digital brand needs to
be worked?

13. Why your digital brand needs to
be worked?
• Create value out of sport
–Sponsors and advertising contracts
–Increase visibility -> no 'gossip magazine'
–Humanize the hero
–Loyalty of followers beyond the sport itself
–Create opportunities for the future

14. Why your digital brand needs to
be worked?

15. Why your digital brand needs to
be worked?

16. Why your digital brand needs to
be worked?

17. Why your digital brand needs to
be worked?
•Interact with fans:
– Commitment
– Nearness
– Direct and informal way

18. Why your digital brand needs to
be worked?
• Manage / avoid crisis
• Quick deletion of unwanted
information
• Reply if necessary with the right
answer

19. HOW ?

20. How to build it?
• Why do you want to be on networks
• ‘Mandatory’ or because you like it?
• Define who you are
• Your values as an athlete and person
• For who?
• Fans, friends, endorsements, ...

21. How to build it?
• What do you share?
– Sports content
– Everyday life
– Personal events
–Humor, funny videos, ...

22. When needs to be build?
• As soon as possible
• Step by step
• Quality vs quantity

23. How to manage it?
Yourself?
External expert?
50% vs 50%

24. Tips & advices
• Verify your profile
• Customize your profile
• Combine quality photos and
homemade photos and videos
• Keep tour profile regulary updated but
not every minute…
• Do not share personal information ...
learn to use the tools

25. Tips & advices

26. Tips & advices

27. Tips & advices
• Plan your contents
• Think before you act
• Interact with other athletes and
celebrities
• Try to reply the comments
• If you don’t like that you read…..…
Keep calm and answer later

28. Tips & advices

29. Tips & advices

30. Tips & advices

31. Tips & advices
• Advertising discreetly
• Respect opponents, teammates,
coaches,…
• Don’t talk about current issues that
you don’t know (or learn it!)
• Don’t be a robot

32. Tips & advices

33. Tips & advices

34. Tips & advices

35. Tips & advices
Hero or Villain?

36. Tips & advices
No statement in
social networks

37. Tips & advices
Do not forget the fans and their
effort to the perfect selfie

38. THE MOST
IMPORTANT

39. Especially
Coherence
Honesty
The Person before the brand

40. And don’t forget anything.....
@janaGC@itikconsultoria@sportsocialM

41. @itikconsultoria @sportsocialM
Thanks!