As a freelancer, how everyone perceives you is EVERYTHING. This perception of YOU is also your corporate brand because you are the company. This perception of you is also called your “personal brand”. There are so many things that make up your personal brand, and each are so critically important to your success as a freelancer. This workshop will help you identify what components make up your personal brand, and how you can positively influence each so that your personal brand is a powerful and successful one.

1. Your Personal
Brand:
YOU & YOU

2. Who Cares?
As a freelancer, your
biggest source of
competitive advantage is
your personal brand.
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3. Why?
Your personal
brand is your
corporate
brand.
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4. Brand
Is a perceived
description of
emotions and
feelings of a
company,
product or
service.
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5. Personal Brand
Is someone’s
perceived
description of
emotions and
feelings of
YOU.
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6. We all have one.
Everything you say and
do influences and
defines your personal
brand.
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7. Buyer Behaviour
People buy based on
emotions, then justify
with logical information.
Source:
Raj Raghunathan (Marketing Professor) and Szu-Chi Huang (Ph.D Student) at the McCombs School of
Business (The University of Texas at Austin) – http://acsprod.mccombs.utexas.edu/FEG/ 6

8. Vs.
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9. So What?
The strength of your
personal brand will
determine your fate as a
freelancer.
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10. Is all of this stuff
breaking new
ground?
Absolutely NOT
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11. So what has
changed?
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12. 11

13. Technology is an
ultra fast catalyst to
a strong and
recognizable
personal brand.
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14. Googling YOU
Be careful what you say
and do online. Manage
your online reputation.
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15. Steps to Create Your
Personal Brand
Source Feedback
Discover Introspection
Talking
Create Online
Thought Leadership
Collateral
Cultivate
Consistent
Constant
Human Behaviour
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16. Recap
Competitive advantage
Personal brand = emotional connection
Buying decisions are 99.9% emotional
Technology = personal brand catalyst
Google: manage online reputation
3 steps: discover, create and cultivate
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17. Great Resources
Tom Peters (www.tompeters.com)
Dan Schawbel (www.danschawbel.com)
William Arruda (www.williamarruda.com)
Brian Solis (www.briansolis.com)
Mitch Joel (www.twistimage.com/blog)
Chris Brogan (www.chrisbrogan.com)
Peter Montoya (www.petermontoya.com)
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18. Find Me
Jeff Waldman
Mobile: 416.315.1052
Email: jeff@fusionpoint.ca
Skype: jeffwaldman1
Twitter: @jeffwaldmanHR
LinkedIn: http://ca.linkedin.com/in/jeffwaldmanhr
My Blog: www.jeffwaldman.wordpress.com
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