Your Personal Brand: YOU & YOU

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As a freelancer, how everyone perceives you is EVERYTHING. This perception of YOU is also your corporate brand because you are the company. This perception of you is also called your “personal brand”. There are so many things that make up your personal brand, and each are so critically important to your success as a freelancer. This workshop will help you identify what components make up your personal brand, and how you can positively influence each so that your personal brand is a powerful and successful one.

Empresariales

Buyer Behaviour
People buy based on
emotions, then justify
with logical information.
Source:
Raj Raghunathan (Marketing Professor) and Szu-Chi Huang (Ph.D Student) at the McCombs School of
Business (The University of Texas at Austin) – http://acsprod.mccombs.utexas.edu/FEG/ 6

Is all of this stuff
breaking new
ground?
Absolutely NOT
9

Googling YOU
Be careful what you say
and do online. Manage
your online reputation.

13

Great Resources
Tom Peters (www.tompeters.com)
Dan Schawbel (www.danschawbel.com)
William Arruda (www.williamarruda.com)
Brian Solis (www.briansolis.com)
Mitch Joel (www.twistimage.com/blog)
Chris Brogan (www.chrisbrogan.com)
Peter Montoya (www.petermontoya.com)
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Find Me
Jeff Waldman
Mobile: 416.315.1052
Email: jeff@fusionpoint.ca
Skype: jeffwaldman1
Twitter: @jeffwaldmanHR
LinkedIn: http://ca.linkedin.com/in/jeffwaldmanhr
My Blog: www.jeffwaldman.wordpress.com

17

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Putting the SPARK into Virtual Training.pptx

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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

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Your Personal Brand: YOU & YOU

1. Your Personal Brand: YOU & YOU

2. Who Cares? As a freelancer, your biggest source of competitive advantage is your personal brand. 1

3. Why? Your personal brand is your corporate brand. 2

4. Brand Is a perceived description of emotions and feelings of a company, product or service. 3

5. Personal Brand Is someone’s perceived description of emotions and feelings of YOU. 4

6. We all have one. Everything you say and do influences and defines your personal brand. 5

7. Buyer Behaviour People buy based on emotions, then justify with logical information. Source: Raj Raghunathan (Marketing Professor) and Szu-Chi Huang (Ph.D Student) at the McCombs School of Business (The University of Texas at Austin) – http://acsprod.mccombs.utexas.edu/FEG/ 6

8. Vs. 7

9. So What? The strength of your personal brand will determine your fate as a freelancer. 8

10. Is all of this stuff breaking new ground? Absolutely NOT 9

11. So what has changed? 10

12. 11

13. Technology is an ultra fast catalyst to a strong and recognizable personal brand. 12

14. Googling YOU Be careful what you say and do online. Manage your online reputation. 13

15. Steps to Create Your Personal Brand Source Feedback Discover Introspection Talking Create Online Thought Leadership Collateral Cultivate Consistent Constant Human Behaviour 14

16. Recap Competitive advantage Personal brand = emotional connection Buying decisions are 99.9% emotional Technology = personal brand catalyst Google: manage online reputation 3 steps: discover, create and cultivate 15

17. Great Resources Tom Peters (www.tompeters.com) Dan Schawbel (www.danschawbel.com) William Arruda (www.williamarruda.com) Brian Solis (www.briansolis.com) Mitch Joel (www.twistimage.com/blog) Chris Brogan (www.chrisbrogan.com) Peter Montoya (www.petermontoya.com) 16

18. Find Me Jeff Waldman Mobile: 416.315.1052 Email: jeff@fusionpoint.ca Skype: jeffwaldman1 Twitter: @jeffwaldmanHR LinkedIn: http://ca.linkedin.com/in/jeffwaldmanhr My Blog: www.jeffwaldman.wordpress.com 17

Your Personal Brand: YOU & YOU

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