1. ‘S

2. • Monetary Unit: U.S. dollar
Major Industries
Petroleum Steel Motor Aerospace Telecommu Chemicals Electronics
vehicles -nications
Primary Trading Partners
Canada Mexico Japan China Germany

3. Key Imports Key Exports
Crude Oil and refined Capital goods
petroleum
Machinery Industrial supplies
Automobiles
Consumer goods
Industrial raw materials
Major Cities
Washington, New York Los Angeles Chicago Houston
D.C.

4. Pacific
Ethnic Groups Islander, Ame
Asian rican
4% Indian, Alask
an, or
claiming
Black more than
12% one race
Hispanic
2% Primary Religions
13%
Caucasian
69% Muslim
Other None
1%
10% 10%
Jewish
1%
Mormon
2% Protestant
Roman 52%
Catholic
24%
Languages: predominantly English, sizable
Spanish-speaking minority

5. Greetings
• Shake hands firmly and briefly
• First names are used in most business
situations
• Possible exceptions would be to
• use Mr., Mrs., or Miss
• Common greetings are Pleased
to meet you and How do you do?
• Business cards are routinely
exchanged in a business setting,
though not in social settings.

6. Conversation
• Americans enjoy talking about business,
travel, current trends, and world events.
• Baseball, football (American), basketball,
golf, tennis, and bowling, are popular
spectator and participant sports.
• Expect for people to ask you in social
gatherings, “What do you do?” and “
Where do you work?”
• Americans like their physical space,
3ft.
and usually stand about three feet from each
other during conversation.
• Good eye contact

7. http://www.youtube.com/watch?v=OW
FPHW7BCCI

8. Sensitivities
• Americans like discussing politics.
• Do more listening than talking.
• Don’t criticize the United States. Even though Americans
may be self-critical about their environment, they are
usually patriotic and don’t appreciate negative opinions
from others.

9. • Make prior appointments
and be punctual.
• Be cordial but get to the point of the
discussions after a limited amount of
small talk.
• Be polite, but be direct and candid
in your comments
• Don’t expect large U.S. negotiating
teams
• Make proposals and presentations
detailed, factual, and formal.
• Be sure to have copies for those
present.

10. • Leave yourself some room to negotiate.
A common tactic is for U.S. sellers to
tell buyers to “take it or leave it”.
• Expect U.S. negotiators to concede
grudgingly, saving concessions
until the end of the negotiation
• Use patience to your advantage.
U.S. negotiators sometimes make
concessions in order to conclude
the negotiation and get on to other
business.
• Respect deadlines Americans
are extremely time-conscious.
• Expect contracts to be very
detailed and lengthy.

11. Business Entertainment Guidelines
• Business entertaining is usually
done in restaurants.
• Dinner is the main meal of the day
and start about 7:00pm to 9:00pm and
continue for one and-a-half to two hours.
• You may discuss business during a meal.
• In restaurants, tips are not usually
included in the bill. A 15 to 20 percent tip
is typical.

12. Table Manners and Food
• Napkins are usually placed in the lap and the
left hand often rests in the lap during the meal
• Americans usually eat with the fork in the right
hand. The fork is switched to the left hand and
the knife is held in the right for cutting.
• It is generally considered poor manners
to rest one’s elbows on the table, but
many Americans are casual about this.
• There is a rich variety of foods, reflecting
diverse cultural backgrounds. Beef, pork,
and chicken are popular meats, though many
Americans are eating a higher portion of vegetables and fruits
for health reasons.
• The large number of fast-food restaurants
reflects the busy U.S. lifestyle

13. • Compared to other countries,
U.S. women occupy more key
professional and managerial positions.
• Businesspeople can expect to do
business with women as well as men
in every region of the country, in many
different product lines and services.
• Women make up about half the workforce
• Both parents often work outside the home.
Only about 6 percent of the U.S. population
lives in a “traditional American family”.

14. Topics to avoid when talking to Americans
• People from the United States have been taught to avoid
the discussion of topics such as religion and politics
since they are too controversial.
• And also personal topics such as:
• The state of one’s heath
• Age
• weight
• Height
• Hair color
• Sexual orientation or behavior.

15. Standard monthly income
of an average worker:
Annually, an average worker earns an
approximate of
$31,410 dollars.

16. • The National Flag day: June 14th.
• The flag of the United States is also
known as “Old Glory”, or the “Stars and Stripes”.
• The colors of the American flag are white, red and blue.
• White signifies purity and innocence
• Red, hardiness and valour
• Blue, the color of the Chief (the broad band above the stripes)
signifies vigilance, perseverance & justice
• It consists of thirteen horizontal red and white stripes of equal
width holding fifty small five-pointed stars in nine offset rows
over a blue field.
• The rows are organized as the following: five of them with six
stars, and the other four rows composed of five stars each.
• The stars represent the fifty states of America, whilst the thirteen
red and white horizontal stripes represent the thirteen British
colonies that became the first states of the Union.

17. http://www.youtube.com/watc
h?v=dkK_q0HxAuI

18. http://www.youtube.com/watch?v=n0VOM7e5Hug
http://www.youtube.com/watch?v=YNHc69Uvczo

19. “CAFÉ MARINO”
• Café Marino is an enterprise originated in Mazatlan, Sinaloa, in 1950.
• Manufactures and distribution coffee beans and ground Coffee
• They export coffee to USA among others as Canada, Puerto
Rico, Corea, Panama, Nicaragua, Japan, Island, and Russia
• They are registered in the FDA (Food & Drug Administration) in the
USA

20. Sales in the USA and Canada
Daymar corporation
460-b cypress lane.
El Cajon, Ca. 92020
tel: (619) 4441155 toll free 1(800)4667590
fax: (619)4441985
www.daymarcofee.com
roy@daymar.net
Exports
Industrias Marino S.A. de C.V.
Carretera Internacional km. 1, 193.5 al sur.
Col. Anahuac
Mazatlán, Sinaloa. Mexico. C.P. 82188.
Tel: +52 (669) 9849311
fax: +52 (669) 9848286
industrias@cafemarino.com.mx

21. “PINSA”
• Named as Pescados Industrializados S.A. de C.V., it was
created in 1980, in Mazatlan, Sinaloa.
• They manage the production of canned tuna.
• Its main exports are focused on canned tuna to
USA, specifically Texas
• It also exports to some countries from Europe and Asia.

22. U.S.A.
Mexilink Incorporated
11767 Katy Freeway suite 990
Houston, Texas 77079
Tel: (281) 497.4829
fax: (281) 497. 8941/ 558.2273
salvador.escalona@mexilink.com
http://www.mexilink.com
Zone of Baja California Sur, Sinaloa, Sonora (except San Luis
Rio Colorado) and Nayarit
sr. José Antonio Aguirre Piña
Tel: (669) 613.59.65
Cel: (669) 9.18.21.13
fax: (669) 916.52.07
jaapina@prodigy.net.mx

23. http://jeopardylabs.com/play/do-
business-with-americans-jeopardy

24. http://pear.ly/bEODn

25. Thank
You!!!