1. Express In Music
www.expressinmusic.com
www.expressmelody.com
By: Jerry Chen, Managing Director
Email: jerry@expressinmusic.com
Phone: +65 6746 8182

2. What Does Your Brand Sounds Like
Express In Music (EIM) established in 2009 started out as a as a music
crowdsourcing site but has since evolved to become a one-stop audio branding
company.
First in the world, EIM integrates proprietary technologies with its services to meet
clients needs. There are 3 components in EIM business:
- Content (Crowdsourcing and Original music licensing)
- Streaming (Patented music cloud streaming box for retail audio branding)
- Audio branding consultancy

3. Awards and Accolades
Singapore infocomm
Technology Federation (SiTF)
- The award provides recognition to innovative ICT
Application / Solution championed by the industry,
is an important accolade to the infocomm
innovations in Singapore.
- SiTF Awards 2013 (Cloud Solution category – Silver)
- http://www.sitfawards.com/cos/o.x?c=/wbn/page
tree&func=view&rid=1230878
ASEAN ICT Awards (AICTA)
- Approved by the ASEAN Telecommunications
Ministers to recognize the best ICT
achievement across the ASEAN region which
aims to be the benchmark for success.
- AICTA Awards 2013 (Digital Content category –
Silver)
- http://www.aseanictaward.com/index.php/ab
out-aicta/aicta-winners

4. Making You Sound Good

5. Can You Bring In The Right Notes?

6. Music Vibes

7. How Are You Perceive?

8. 18 Tips to Sound Your Best
Concept and Approach
Innovative approach
Detailed and comprehensive concept
Market research
Criteria for Audio Branding Elements
Brand/Product relation
Distinctiveness
Memorability
Flexibility (creative and technical)
Aesthetic quality
Familiarity
Accessibility
Implementation/Production
Manuals/brand sound guidelines
Production quality
Applications
Touch points
Effectiveness/Monitoring
Measurable outcome
Market research data
Brand image/awareness
Monitoring
“Have you heard of a “signature dish”? What is your ‘Signature Sound?”

9. The Reality
“Sounds trigger strong associations & emotions and can exert a powerful influence on our behavior.”

10. Study & Research Facts

11. Retail Fun Facts
In a rating of “Sensory Importance”, sound was rated 41% in importance in today’s communications [Source:
Millward Brown and Martin Lindstrom]
2008 research at Leicester University in the United Kingdom found companies that match their brand to music
are 96% more likely to be remembered, and that 24% of customers are more likely to buy from a store that plays
music they liked hearing. [Source: http://www.inc.com/guides/201104/how-to-add-sonic-branding-to-your-
business.html]

12. Retail Fun Facts
Brand managers are increasingly using music strategically in store because it has the capacity to increase gross
sales by 38.2%, while nine out of 10 managers say music directly creates a positive environment.
A study wanted to know if music can have a negative impact on businesses in public places. The results from our
survey reveal that ‘the wrong music’ makes 44% of consumers and visitors leave a business and 38% won’t come
back. And almost 4 out of 10 also say that ‘the wrong music’ makes them buy less. As many as 44% (almost every
second person!) say that the music being played can, to a high or very high extent, cause them to leave.

13. F&B Fun Facts
Sad music resulted in greater levels of purchase intent.
Ronald E. Millman demonstrated that the pace of music playing in the background affected service, spending
and traffic flow in stores and restaurants. The slower the music, the more people shop. The faster the tempo, the
less they spend. Related studies shown significantly longer dining times for restaurant tables when slow music
was played. More money spent. The average bill for diners was 29% higher with slow music than with fast.
[Source: “Journal of Consumer Research”]

14. F&B Fun Facts
In a rating of “Sensory Importance”, sound was rated 41% in importance in today’s communications [Source:
Millward Brown and Martin Lindstrom]
Bottles of Wine: French Chardonnay VS German Riesling. Over a 2-week period, speakers were over at the wine
section of the supermarket. On an alternating day, one day French music is played and the next day German
music is played. On the days that French music was played, 77% of consumers bought French wine. Alternately
when German music was played, more bought German wine. French music is accordion-heavy and German
music is Bierkeller brass band. In short, a customer was 3-4 times more likely to select a bottle of wine that they
associated with the music playing overhead than one they didn’t. [Source: Buy.logy by Martin Lindstrom]

15. 3 Secrets to Sounding ‘Sexy’
Tempo & Pace
Genre & Style
Volume

16. Tempo & Pace
BPM
Human
Heartbeat
Rate
How Does
This Affect
Customers?

17. Genre & Style
Jazz, EDM,
Pop Rock
Instrumental
VS Vocal
Popular
Mainstream
Songs Are
Good!
Or…are they?

18. Volume
Soft VS Loud
Average
Decibels
Unequal
volume
output gets on
your nerves!

19. The Challenges Faced by Retailers and F&B
The need for hassle-free simple automated solution to replace old
system like CD changer and MP3 players
Secured and convenient to access by managers to control online
and easily manage background music anytime and anywhere
Saves on time and increase productivity through professionally
curated music content that refreshes daily
Enhance your customers experience through sound branding
which allows you to put in audio marketing messages instantly
Annual subscription of music licensing fees that give you the ability to
use tracks in a commercial environment – internationally

20. Some Sound Advice
Perception
•In-store music for retailers
and F&B can influence
consumers’ the attitude and
image of a brand
•How to measure the results
and achieve a good sound
ambience
Sound Appealing
•Tempo & Pace
•Genre & Style
•Volume
Studies & Facts
•The importance of how an
audio soundscape matters
•Retailers and F&B businesses
can better understand the
science and psychology
behind a shopping
experience

21. Ask@ExpressInMusic.com +65 6746 8182
Contact
60 Kaki Bukit Place #08-09, Eunos Techpark
Singapore 415979