2. Early Life
Born April 29, 1863 into a wealth family
In 1886 he began work as reporter for Joseph
Pulitzer’s paper the New York World
By 1887 he owned his own paper in
California, the San Francisco Examiner
Using techniques he learned from Pulitzer,
the paper became one of the most successful
papers in California
3. Marketing the News to the Public
Sharingmany techniques with Pulitzer,
he sold more papers by:
Lowering the price of paper
Including comic strips
Using sensational reporting
4. The “Newspaper War”
Intertwinedwith Pulitzer from the start
of his career, the competition escalated
Hearst started the New York Morning
Journal in 1895 to compete with Pulitzer
He hired away many of Pulitzer’s
employees, including the creator of the
original “Yellow Kid”
6. Competition, cont.
Both papers included a version of the
popular “yellow kid”
From this cartoon and Hearst’s and
Pulitzer’s coverage of the Spanish-
American War, “yellow journalism”
came to be the standard in news
7. The Spanish-American War
Hearst famously said to a reporter covering
the war “You furnish the pictures and I’ll
furnish the war.”
Hearst and Pulitzer constantly put out reports
about the atrocities of the Spanish in Cuba
When the American ship the Maine
mysteriously sunk near Cuba, Hearst enraged
the American public with claims of Spanish
violence
This led to the rallying cry “Remember the Maine,
to hell with Spain!”
9. In Summation
Hearst (along with Pulitzer) developed
the sensational style that defines news
to this day
This made news a successful business
and led to the great variety of mediums
for news today
