1. William Randolph
Hearst
An Eternal Media Tycoon

2. Early Life
 Born April 29, 1863 into a wealth family
 In 1886 he began work as reporter for Joseph
Pulitzer’s paper the New York World
 By 1887 he owned his own paper in
California, the San Francisco Examiner
 Using techniques he learned from Pulitzer,
the paper became one of the most successful
papers in California

3. Marketing the News to the Public
 Sharingmany techniques with Pulitzer,
he sold more papers by:
 Lowering the price of paper
 Including comic strips
 Using sensational reporting

4. The “Newspaper War”
 Intertwinedwith Pulitzer from the start
of his career, the competition escalated
 Hearst started the New York Morning
Journal in 1895 to compete with Pulitzer
 He hired away many of Pulitzer’s
employees, including the creator of the
original “Yellow Kid”

5. The Yellow Kid cartoon

6. Competition, cont.
 Both papers included a version of the
popular “yellow kid”
 From this cartoon and Hearst’s and
Pulitzer’s coverage of the Spanish-
American War, “yellow journalism”
came to be the standard in news

7. The Spanish-American War
 Hearst famously said to a reporter covering
the war “You furnish the pictures and I’ll
furnish the war.”
 Hearst and Pulitzer constantly put out reports
about the atrocities of the Spanish in Cuba
 When the American ship the Maine
mysteriously sunk near Cuba, Hearst enraged
the American public with claims of Spanish
violence
 This led to the rallying cry “Remember the Maine,
to hell with Spain!”

8. American ship, the Maine, off Cuba

9. In Summation
 Hearst (along with Pulitzer) developed
the sensational style that defines news
to this day
 This made news a successful business
and led to the great variety of mediums
for news today

10. Picture Citations
http://blogs.seattleweekly.com/dailyweekly/hearst.jpg
http://blogs.seattleweekly.com/dailyweekly/hearst.jpg
http://www.cuba-junky.com/foto-algemeen/warca.gif
Slideshow by Josh Endo
Period 5 Economics