1. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?
Evaluation

2. Colour scheme
Green is for the
album hold your
colour
Because the most
prominent colour
is green
The colour scheme for the digipak is taken from Pendulum’s three studio
albums because a convention of the genre and something the audience
enjoy are intertextual links to a band/artists previous work or history
Red is for the album in
silico
As red is a very
prominent colour
on the album cover
The aqua blue is
for the album
Immersion
Because Immersion’s
cover has an
underwater theme and
aqua blue is the colour
used the most
This colour scheme is carried out throughout the digipak

3. Digipak products
Album-front cover
Audience research showed that the
target audience enjoyed references
to earlier work by a band or artist as
a way to prove their knowledge to
other fans so this album cover
contains several intertextual
references to Pendulum’s earlier
work
Sections from
Pendulum’s previous
album covers are in the
background
The colour scheme for the
logo and for the text is
inspired by previous albums.
This is the same for the entire
digipak

4. Digipak products
Album-back cover
The album back cover
follows genre conventions
because it follows a similar
style to the front cover by
using the same
title, font, uses the same
logo and the same colour
scheme
The album cover has a barcode a
convention for all album covers
Logos are a code for all albums. These
logos are from the record
company(Earstorm) and distributor
(Warner Music group) that Pendulum use
Track list of 13 songs from
across Pendulums
previous albums and the
average length of the
previous albums is 13
tracks so this greatest hits
album is 13 tracks long

5. Digipak products
CD design
This CD follows the same colour scheme as
the other products
This product incorporates
pieces from Pendulum’s
previous studio albums
The inner blue was
cut from a section of
the album
“Immersion”
The middle is the
foetus from the album
“in silico”
The outer most
section of the circle
is part of the eyelash
from the album
“Hold your colour”
We have done this because it is a
greatest hits album so it is made up
of all the band’s past work , we felt
the designs in the digipak should
follow this idea. As well as it being a
chance to satisfy fans by referencing
the bands past

6. Digipak products
DVD design
This product uses the same title with the
same colours as the other products
however the other colours have been
inverted because it is the other side of the
album physically being the other side of
Pendulum the side of the band that the
fans don’t see and our research showed
that pendulum were a very closed band so
seeing a behind the scenes video would be
a good thing for fans
Like the CD the circle for the DVD is made up of
different images from Pendulum’s past only in this
one it is from mostly tour posters because the DVD
features a behind the scenes tour diary. The non
colour-inverted version of the design is below
The outer most part of
the circle is from the
Pendulum 2009 U.S
tour poster
The middle of the circle is
a section from the
Pendulum Australian
album preview tour
The inner most part of the circle is from a
poster for the single witchcraft because the
DVD contains “the making of witchcraft”
about the making of the music video we
made

7. Digipak products
Inside of the album (both sides)
The space theme is an intertextual link to the band’s
music videos because there are several with a space
them as shown in our product research in the music
videos for- Propane nightmares, Granite and
Watercolour
Follows the same
colour scheme as other
products
It uses the font from the
other products
The colours have been inverted on the
DVD/back side because it is the other
side of the album physically being the
other side of Pendulum the side of the
band that the fans don’t see and our
research showed that pendulum were
a very closed band so seeing a behind
the scenes video would be a good
thing for fans. Also the fan section of
the Pendulum website is called the
other side so and it has an inverted
colours on the site so this is a homage
to the fans

8. Magazine advert
This product follows the colour
scheme of the digipak
It has a memorable slogan
which references the
bands past albums
This advert follows the
conventions of magazine adverts
because it promotes the release
date (the fact it is out now) and a
website to find out more about the
album
It has logos advertising places
where the song can be released
Band logo the same as the one
used in the album
“Hold your colours against the
wall” are lyrics from the title
song of Pendulum’s first album
Immerse yourself, is a reference to
Pendulums third album
“Immersion”
Font is the same as
our album and
Pendulums other
albums

9. Music video
Our music video follows the conventions of the genre because as we found in our
research the band use dark colours a lot and in our music video one of the characters in
the music video and the members of the band wear black

10. Music Video
My music video follows conventions because it suggests the protagonist has an
underlying mental problem because he is being chased by himself. This follows the
convention of the band because Pendulum’s music video “Crush” which was analysed
in my research is about a character with a mental issue because he is delusional .
My video also follows the conventions of real media products because there is a mix of
story and live element it also has the song playing over the top of the entire video.
Also the band member appears multiple times in the video and in multiple roles which
is a convention for the band