11. What makes effective
advertising?
Good advertising prevents the
creative idea from overwhelming
the strategy.
Persuade and influence, not for its own
sake.
6.
15. What are advertising
plans and strategies?
Evaluation of consumer behavior
related to the brand.
Evaluation
of the
competition.
16. What are advertising
plans and strategies?
Evaluation of consumer behavior
related to the brand.
Evaluation
of the
competition.
A coordinated effort.
17. What are advertising
plans and strategies?
Evaluation of consumer behavior
related to the brand.
Evaluation
of the
competition.
A coordinated effort.
Advertising
strategy
31. What is means-end
chaining?
Database with
over 25,000
companies.
Internship
in U.S.
Success stories
of the program
interns
Success
Executional Framework