http://videosells.newhorizons123marketing.com/ You can use video to deliver any business marketing message. Video ads, book trailers, business profiles, video blogs, how-to videos, product demos, FAQ videos, virtual business cards. Every "Message" Can Be Delivered Better in Video!!

1. Using Video Marketing
For Online Profits

2. Want More Customers
to Find You?

3. Search Engine Marketers
are all Focused on ONE
Thing…
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4. Getting as Much Traffic to
Their Site(s) as Possible!
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5. Using Video is the BEST
Way to Increase Your
Traffic
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6. Any Business Message
Can be Delivered Better in
Video
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7. Why Video Marketing?
Potential to go Viral
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8. Costs are Relatively Low
When Compared to Other
Marketing Tools
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9. A Significantly Huge
Number of People Like
Video and are More
Likely to Opt-in
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10. Video is Also a Great
Branding Tool
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11. Leverage Your Reach
With Video
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12. You May Have Noticed That
Marketing Has Changed
1950 - 2000 2000 - 2050

13. Internet Marketing

14. What to Put in a Video
 Business Profiles
 How-To’s
 Product Demos
 Book Trailers
 Video Ads
 Video Blogs
 FAQs
 Anything…

15. Where to Publish?

16. Video Content Trade-
Offs
Interviews Music videos
Webinars Inform Spoof /
Demos
Entertain
comedy
Drama

17. Video Content Tips
 Short is sweet
 Inform in your first 10 seconds
 Live videos require no editing
 PowerPoint Driven Content/Animations
 No Scripts Needed

18. Short is Sweet

19. Make Your Point In The
First 10 Seconds

20. Attention Declines Rapidly
• Shorter almost
always better
• Command
attention at start
• Fast pace keeps
attention
Data from EyeView Digital (www.EyeViewDigital.com)

21. Live Video Requires No Editing

22. Camera Shy? Use PowerPoint
DIY
Outsource

23. Be Yourself

24. Camera
 Cheap is fine (under $500)
 External microphone jack
 HD is not required for web
 Widescreen (16:9) is a good idea

25. Other Gear
 Lighting helps a lot
Target, Walmart, or Craigslist
 Inexpensive mics are ok
 Gorilla Tripod
 Screen recording
Camtasia ($) or Jing (open source)

26. Editing
Free software is fine
Mac iMovie or Windows Movie Maker
Time consuming
Allow time for the right videos

27. What To Avoid
 Backlight or window backgrounds
 Expensive camera
 Tile floors or empty rooms (echo!)
 Expensive editing software

28. Technical Video Formats
 .WMV
Windows format for the web
 .MOV
Apple format for iTunes and the web
 .M4V
Apple format for iTunes, iPods and iPhones
 Flash
Most compatible - use for all web posting!

29. Publish Everywhere Easily

30. Don’t Forget…
Your OWN Websites/Blogs

31. Brought to you by Julie
Weishaar
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