Here's a quick checklist of things to keep in mind when creating a logo. Additionally, this document serves as an education to businesses that are using an advertising or design service for this production.
12. Process Examples: Enrique Fraga
• Client is an individual looking to establish a personal brand.
• Client performs massage therapy, acupressure and holistic healing.
• Identity and font must be: masculine, clean, powerful and engaging.
• Must not: look like all the other massage services.
• Does not want: “Zen” like
• Does not want: “New Age”
21. Process Examples: Evolve Bikes
• Client wants to create a unique brand representing the evolution of cycling.
• Client wants the logo to show that they are sustainable.
• Must be: Clean, fast, futuristic.
• Must not be: Soft, conservative, or look like a neighborhood bike shop.
23. Process Examples: Evolve Bikes
option 2: identity option 2: mark
option 2: identity w/detail
BICYLES CELEBRATION FLORIDA BICYLES CELEBRATION FLORIDA ELITE PEDDLE POWER
CELEBRATION FLORIDA
24. Process Examples: Evolve Bikes
option 3: identity option 3: mark
option 3: identity w/detail
! "#"$!% B I CYC L E S . E- CYC L E S BIC YC L E S . E- C YC L E S
"!$&'()*+,-.$+'*/( C E L B R AT I O N F L O R I D A C E L B R AT ION F LOR I D A
25. Process Examples: Evolve Bikes
option 4: identity option 4: mark
option 4: identity w/detail
bICYCELS eCYCELS !"#$#%&'
B I C Y C L E S #&%&!()*"+,
CELEBRATION FLORIDA
-%+(".)
CE LE B RATION FLOR I DA
27. Process Examples: Evolve Bikes
option 6: identity option 6: mark
option 6: identity w/detail
B I C Y C L E S ! " # $ # % & '
CELEBRATION FLORIDA #&% &!()*"+,-.%+("/)
28. Process Examples: Evolve Bikes
option 7: identity option 7: mark
option 7: identity w/detail
B I C Y C L E S !"#$#%&'
!"#"$%&'()*++,#)%(-&
!"# "$%&'()*++,#)%(-&
34. Thank You
Who is Big Block Studios?
Big Block Studios (BBS) is a virtual consortium BigBlockStudios.com
of advertorial, interactive, social media, video
and marketing professionals founded in 2000. Contact: Justice Mitchell (CEO/ECD)
We create some of the Web's most compelling
content through the use of storytelling and @justicemitchell
preeminent design services.
407-929-8918
We assign a unique, hand-picked group of
creative professionals to each project. That team
is responsible for development, nurturing and
ongoing maintenance of all project elements.