11. Know what they want
• Asking the right questions
• Understanding their business
• Importance of the kick-off session(s)
Set expectations of research
• What the research will provide
• Goals of the research
• Who’s part of the process
Know your audience
• Who’s going to see the research
• Presentation audience
• CEO vs Marketing Manager
12.
13. Makes it easy to follow along
• Helps drive home the key points
• Easier to consume
Gives structure to data
• Not just an information dump
• Adds an extra layer
• Intended to better explain data
Adds value
• More thought is involved
• Looks better
14.
15. Simplicity is key
• Simple means it will get read
• More complex the worse
• Few points per slide
Visual is better
• More compelling and engaging
• People will pay more attention
• It’s easier to consume
Simplify stats
• Keep it as simple as needed
• Use the least complex techniques
• Show answers, strip out stats / charts
• No stats jargon. Scares clients.
16.
17.
18.
19.
20. Make sense of the data
• Anyone can run numbers / quote
• This is where you add value
• Strategic thinking
Implications on the business
• Shows that you understand
problems and business
• Opportunities with research
• Working with client
• Relationship building
Providing the client the next steps
• Don’t have to be objective
• Going beyond the insight
• Include actions items
21.
22.
23. Audience:
Marketers
Want:
Make a connection / have marketing resonate more with
Digital Mothers.
Methodology:
Quantitative Survey n=500
Qualitative In-depth Interviews n=10