Rick Segal, GyroHSR presentation at the Next Generation Marketing conference in Berlin

1. the @work state of mind #gyrohsr #b2beu B2B MARKETING EUROPE // 12.02.10

3. THE @WORK STATE OF MIND WHAT’S DIFFERENT? WORK IS NO LONGER A PLACE. IT’S A STATE OF MIND. THE PACE & VOLUME OF WORK HAVE ACCELERATED & INCREASED. ATTENTION SPAN HAS ARGUABLY DECREASED, BUT INARGUABLY BEEN RECONFIGURED.

4. THE @WORK STATE OF MIND A-B-A-B-A-B A-B-C-H-A-Q-B-A-M

5. THE @WORK STATE OF MIND WHAT’S THE SAME? HIGHLY OBSERVANT CONSTANT IN CONSIDERATION INEVITABLY RESOURCING DEPENDENT ON ENGAGEMENT NECESSARILY OPINIONATED ALWAYS AT ADVOCACY

6. THE @WORK STATE OF MIND WHAT’S THE SAME? HIGHLY OBSERVANT CONSTANT IN CONSIDERATION INEVITABLY RESOURCING DEPENDENT ON ENGAGEMENT NECESSARILY OPINIONATED ALWAYS AT ADVOCACY

7. THE @WORK STATE OF MIND IDEAS THAT IGNITE

8. THE @WORK STATE OF MIND HOW TO IGNITE TOUCH THE HEART, NOT THE HEAD. IDEATE, DON’T EXECUTE. CARE, DON’T CONVINCE. GIVE BACK, DON’T TAKE. JOIN THE FLOW, DON’T STOP IT

9. THE @WORK STATE OF MIND HOW TO IGNITE ARE WE DESIRABLE TO THEM OR JUST REASONING WITH THEM? IS THIS AN IDEA OR JUST AN EXECUTION? ARE WE SERVING THEM OR JUST PERSUADING AND NEGOTIATING? ARE WE GIVING OR TAKING? ARE WE GOING WITH THEIR FLOW OR PUSHING AGAINST IT?

13. uSG ONE show here

14. the @work state of mind #gyrohsr #b2beu B2B MARKETING EUROPE // 12.02.10