Marcel Láža: BigData vs. analýza "normálních" dat

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KISK FF MU

Educación Tecnología Empresariales

What we do?
• Leveraging information hidden in data by
using Predictive Analytics
• Helping you to get more from your existing
customers

Intro
How to increase revenue?
How to find new customers?
How to prolong retention?

Use-cases
• E-commerce
• CRM
• Gaming
• Other?

Big Data?
Big data is like teenage sex: everyone talks
about it, nobody really knows how to do it,
everyone thinks everyone else is doing it, so
everyone claims they are doing it...

Customers are not equal
Awesome
service

I am new
here

Cancel
contract!

Getting a new customer costs 5x more
than keeping an existing one

RRR
Advanced
segmentation

Retention
How to keep onetime buyers

Revenue
A/B Testing

Campaign
automation

Reach
How to find new customers

Predictive
customer
scoring

Look a like
modeling

How to sell more

Q&A
exhibition

www.futurelytics.com
marcel@futurelytics.com
@futurelytics
angel.co/futurelytics

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Marcel Láža: BigData vs. analýza "normálních" dat

1. Big Data vs. standard data analysis

2. What we do? • Leveraging information hidden in data by using Predictive Analytics • Helping you to get more from your existing customers

3. Intro How to increase revenue? How to find new customers? How to prolong retention?

4. Use-cases • E-commerce • CRM • Gaming • Other?

5. Big Data? Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it...

10. Sales Pipeline

11.

12. How to get more and spend less?

13. Customers are not equal Awesome service I am new here Cancel contract! Getting a new customer costs 5x more than keeping an existing one

14. Customer Base

15. VIP example

16. RRR Advanced segmentation Retention How to keep onetime buyers Revenue A/B Testing Campaign automation Reach How to find new customers Predictive customer scoring Look a like modeling How to sell more

17. Q&A exhibition www.futurelytics.com marcel@futurelytics.com @futurelytics angel.co/futurelytics

Marcel Láža: BigData vs. analýza "normálních" dat

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Marcel Láža: BigData vs. analýza "normálních" dat