1. What kind of media institution might distribute your media product?

2. BAUER is the largest privately-owned magazine publisher in Europe and as the company produces approximately 300 magazines in 15 countries. I believe that this institution would be ideal in distributing my magazine (iPOP) as they already produce successful magazines such as Kerrang & Q, and so have already adopted the right approach in connecting to their target audience. In addition, I think that they would be able to capture their audiences with interesting and substantial content through their broad multi-touch point brand platforms, wherever and however they want as they are already a well established company. As they have a wide range of well-known brands this acts as an advantage as it gives them the upper hand over other competitors within the industry. I think that their markets will be quite easily accessible as they distribute over radio and television and so it will be significantly easier for people to acknowledge my magazine as opposed to a publisher who does not. It is clear that this publisher has quite a broad range of audiences due to the different genres of magazines they own and so appeal to varied audiences, in effect, obtaining diverse reader profiles, so perhaps readers of different tastes may find my music magazine interesting too, ultimately maximising my scope for successful distribution. http://www.bauermedia.co.uk Similarly, as all BAUER MEDIA’s brands are listed on their website, this would help to promote my magazine as more and more people would be able to find out about it even if they accidently come across it while on the website, in essence, expanding my potential audience. As this media institution publishes to several countries around the world, this could ultimately mean that my magazine could become well-known , appealing to a range of readers, ultimately increasing my magazines coverage. It would also cast as an advantage because BAUER MEDIA already publish successful magazines so potential audiences may immediately think that any magazine published under their name is bound to be of high-quality, in effect, increasing the rate of purchase. Their existing knowledge and insight as to how to captivate particular reader interests is evidently concise and efficient and so they would be able to project their vast understanding onto the promotion and advertising strategies that could be applied to the distribution of my music magazine.