Hospitality, Flowers & Your Brand Guard your reputation. Don't kill your brand! The 7 most common mistakes when displaying flowers.

1. Hospitality,
Flowers
&
Your
Brand
7
MOST
COMMON
MISTAKES
by
Karen
French

2. MISTAKE
NO:
1
Thinking
flowers
are
costly.
Costly
compared
to
what?
Without
doubt
your
compeGtors
will
have
flowers,
so
instead
of
looking
at
them
as
a
drain
on
your
budget,
change
your
mind-­‐
set
and
view
the
cost
of
flowers
as
an
investment
in
your
brand
to
create
a
beNer
ambience
and
a
great
visual
experience
for
your
customers,
clients
and
guests.

3. MISTAKE
NO:
2
Not
condi@oning
flowers
before
arranging.
Your
flowers
will
die
fast
if
they
haven’t
been
prepped
well,
condiGoned
and
hydrated
before
arranging.
Bad
preparaGon
leads
to
shabby
displays.

4. MISTAKE
NO:
3
Lack
of
aEen@on
to
detail.
Good
mechanics
are
just
as
important
as
the
flowers
themselves.
A
rubber
band
holding
your
flowers
together
can
destroy
your
brand
and
dirty
water
in
contemporary
glass
vases
shows
you’re
not
on
the
ball.
Pay
ANenGon
To
The
Detail.
Throw
away
the
rubber
bands
and
keep
the
water
clean!

5. MISTAKE
NO:
4
BORING
Displaying
the
same
arrangements
over
and
over
is
boring
and
your
regular
customers,
clients
and
guests
will
get
bored
too!
Do
something
different.
Try
something
new.
STAND
OUT!

6. MISTAKE
NO:
5
Not
Keeping
Up
To
Date
Not
keeping
up
with
the
trends!
Yes,
like
fashion,
there
are
floral
trends
too.
Don’t
fall
behind.
Keep
up
by
keeping
connected
to
the
flower
world.
Subscribe
to
the
great
floral
design
magazines
and
send
your
in-­‐house
florists
and
staff
on
training
to
upgrade
their
skills.

7. MISTAKE
NO:
6
Killing
Your
Brand
Not
choosing
your
floral
provider
carefully.
Those
that
don’t
understand
your
décor,
your
message
and
your
brand.
If
you’re
outsourcing
this
service
choose
wisely.
Thinking
anyone
is
able
to
do
the
job
can
kill
your
brand.
Think
A
Professional
Is
Expensive?
Wait
Till
You
Hire
An
Amateur.

8. MISTAKE
NO:
7
Failing
To
Excite
If
you’re
in
the
LUXURY
space
and
the
flowers
don’t
surprise
and
delight
then
there’s
something
missing.
Don’t
fall
into
the
trap
of
being
ordinary.
BE
EXTRAORDINARY!

9. Hospitality,
Flowers
&
Your
Brand
–
7
Most
Common
Mistakes
was
wriNen
by
Karen
French,
a
Floral
Designer
&
Author
living
in
Singapore.
She
specializes
in
training
the
in-­‐house
Florists
of
5
Star
Hotels
to
create
flowers
that
WOW!
Tweet
@KarenFrenchFD
Interview
:
www.karenfrenchfloraldesigns.com/interview-­‐with-­‐karen
Website:
www.karenfrenchfloraldesigns.com
Email:
Info@karenfrenchfloraldesigns.com