The LEGO Group was founded in 1932 and has grown to employ over 7,000 people worldwide selling toys and building materials in over 130 countries. It has expanded into several business areas including LEGO toys, LEGOLAND parks, LEGO Education teaching materials, and LEGO-themed consumer products. LEGO Education focuses on developing materials to stimulate creativity and teach STEM subjects through building and programming activities. Major products and initiatives include the MINDSTORMS robotics series, competitions like the First Lego League, and LEGO Education centers that provide extracurricular programs.

3. Get the full story of:
who we are,
what we believe,
and what we do.

5. Facts and figures about the LEGO Group
1932 Founded by Ole Kirk Christiansen
2006 Jørgen Vig Knudstorp, CEO
More than 7,000 employees worldwide
Sales in more than 130 countries
Business areas
LEGO play materials – toys
LEGOLAND®
parks – amusement parks
LEGO Lifestyle – clothes
LEGO Education – teaching materials
LEGO®
landmarks
1932 Production of wooden toys
1949 Production of first LEGO bricks
1955 LEGO System of Play
1958 First LEGO bricks with tube structure
1962 First LEGO wheels
1969 Production of first LEGO DUPLO®
bricks
1974 First LEGO minifigures
1979 Opening of first LEGOLAND theme
park
1982 LEGO Education was established
under the name of LEGO DACTA Ltd
1986 First LEGO Technic set
1998 First LEGO MINDSTORMS®
set
2000 Introduction of the giant LEGO SOFT
bricks
2001 First BIONICLE®
set
2003 Introduction of Make & Create portal
2004 Introduction of the
LEGO QUATROTM
bricks
5
LEGO Education’s goal is to be part of a young person’s entire
preschool and school career. With our wide and diverse
product range we would like children to associate LEGO®
sets with fun-filled, rich learning experiences, and for teachers
and child carers to see them as vital educational tools where
children are totally engaged, their creativity challenged and
their knowledge and understanding enhanced.
Traditionally we have focused on supporting early childhood
development and on areas such as technology, science and
math; subjects where teachers often find it difficult to win the
commitment and interest of young people. By making any task
involving LEGO resources fun and achievable, experience has
shown that pupils become involved and dedicated.
LEGO Education

6. Creativity
Self-
expression
v
Quality
Trusted
v
Fun
Active fun
v
Extra Learning
Dimension
1. Creativity
2. Problem solving
3. Team working
Playful
learning
v
Imagination
Endless ideas
v

7. LEGO Education’s 25 years of experience has taught us the
effectiveness of learning by actually making something.
When children of all ages are presented with challenges
in a structured and managed environment, these tasks
become key stepping stones in their development into
being creative thinkers, problem solvers and effective team
players.
More than just bricks
LEGO Education designs complete solutions that delibera-
tely stimulate creativity, problem-solving and team-working
skills. We call this the Extra Learning Dimension. Our solu-
tions are more than bricks. Our sets include activity packs,
teacher guides and programming tools. They meet the
goals for early childcare practitioners and are particularly
relevant in schools within the fields of science, technology
and math. In after-school environments they provide playful
and educationally-rich activities.
7
LEGO®
bricks
Storage Solutions
Teacher’s guides/
Activity Packs
Software and
Software Guides
Extra Learning Dimension
Nothing is more important for our children
than being able to follow their natural desires
for learning and creativity. If we manage to
create environments that support and chal-
lenge children just right, we have a good
chance of seeing the next generation not
only living up to our standards, but in many
respects going beyond them.
Associate Professor Hans Henrik Knoop
of the Danish University of Education

9. In an increasingly complex and pressurized world the need
for fresh solutions to problems is more important than ever.
Society no longer asks for the reproduction of knowledge,
but demands innovation, creativity and a whole new way
of thinking. Intelligence is not just what is inside your head,
but knowing what to do with what is inside your head.
Educational solutions from LEGO Education presents
students with problems and then provides them with
opportunities to work together to find the answer. This
allows them to think creatively in a cooperative and
communicative atmosphere whilst gaining greater
knowledge.
11
Problem Solving
Co-operative
skills
The ability
to acquire new
knowledge
Creative thinking
Communicative skills
Problem
solving
“In my opinion, schools should teach children to be curious
about the things around them - i.e. how to solve problems
and where to look for solutions and find answers. If you give
children those tools they can solve any problem. Because
LEGO Education tools allow children open-ended problem-
solving, children get curious, and with the help of the teacher
children can find answers to their questions.”
Chris Rogers, Associate Professor
of Mechanical Engineering at Tufts University, USA

11. LEGO Education solutions are designed to cater for
children’s individual differences and needs. We do this by
presenting challenges in a way that will waken their
interest, or build on their existing knowledge bank. We
present them with tasks that can have several solutions,
and where there is more than one way to approach the
problem. In this way we help children to remain in a positive
state of flow.
If children are insufficiently challenged they learn next to
nothing. Their body tells them through a signal of boredom
that they are wasting their time. Instinctively they will seek a
higher challenge to match their skills. If they’re challenged
way beyond their abilities, they may give up before they
begin and not even try to solve the problem because they
are in a state of anxiety. Again, they learn next to nothing as
most of their mental energy is used on being in a defence
13
In a State of Flow
situation. LEGO Education aims to ensure that children
are optimally challenged by designing open-ended tasks,
where children can contribute to the learning process in a
variety of ways and with a variety of roles.
Challenges
Excessive challenge
may cause anxiety
Optimal challenge leads
to optimal learning
Insufficient challenge
may cause boredom
Skills

12. 14

13. LEGO Education activities are designed to support a four-
step learning process: Connect, Construct, Contemplate,
and Continue.
One of the key aspects to learning by making is the fact
that children learn best when they can either relate new
experiences to their existing knowledge bank or are expo-
sed to an idea so compelling that it inspires them to learn
more about it. Hence, the Connect phase.
The Construct phase is all about building things in the real
world and then the children piecing together in their minds
what they have learnt from the process. They are given
particular assignments which encourage them to plan and
then build solutions, perhaps even ending up with their own
software program.
15
Connect – Construct – Contemplate – Continue
“The more empowered children feel, the more
they enjoy their classes, and the more they begin
to take charge of their own learning proces”
Associate Professor Hans Henrik Knoop
of the Danish University of Education
An important aspect of the effective learning process is the
Contemplate phase. This involves students taking time to
think about what they have seen or constructed, thereby
deepening their understanding of what they’ve just achieved
or experienced.
The Continue phase builds on the natural urge to want to
know more. Seeking to learn more will lead students to a
new Connect phase, thus allowing them to enter a positive
learning spiral, where they overcome increasingly difficult
challenges.
This structure is the backbone of all teacher and student
material from LEGO Education.
v
Continue
v
Contemplate
v
Construct
v
Connect

15. Playing the game of life
LEGO Education stimulates early childhood development
through play themes such as family life, communities,
animals and transport, while providing tools for free play,
exploration and construction. Our sets promote self-ex-
pression, creativity and learning by making
The sets are designed for teachers and carers to work
with up to six children at a time. The themes aim to allow
children to discover themselves through role play and to
develop their knowledge and understanding of the world.
Through topics like animal care young children begin to
learn about things like food chains, changing seasons.
They can also practice life ordering skills of sorting and
categorizing – and much, much more.
A hospital setting on the other hand is ideal for getting
young children to explore emotions related to illness and
birth and for generally caring for each other. It helps them
grasp the sense of community and the role of the emer-
gency services.
17
Preschool ⁄ 11
/2 to 5+
Their future role in the wider community is further developed
by play theme sets which allow them to observe and explore
similarities and differences between people of other natio-
nalities and cultures, and the way they live. Our construction
sets also allow children to investigate how simple structures
and mechanisms work and to experience concepts such as
gravity, action and reaction and and order and sequence.
Creative construction for creative development
Creativity is fundamental to successful learning. It enables
children to make connections between one area of learning
and another, and so extend their understanding.
Children deserve a stimulating environment in which origina-
lity and expressiveness are valued. They need a wide range
of activities that enable them to use and develop their many
senses. In the areas art, music, dance, and role and imagina-
tive play, they benefit from having time to explore ideas and
concepts. All of these are catered for in the LEGO Education
sets.
Preschool
1 1
/2 to 5+

17. Robotics is a popular and effective way for teachers to cover
important areas of their science, technology, engineering
and maths curricula. The LEGO®
MINDSTORMS®
Education
series is tailor-made for classroom and after-school club
use. It includes construction sets, programming tools and
activity packs.
Through robotics students get to grips with techniques that
are used in the real world of science, engineering and de-
sign. They design, build and program fully functional models.
And they learn to behave as young scientists, carrying out
simple investigations, calculating and measuring behaviours,
and recording and presenting their results. They work to-
gether, with real-life problems, hands-on, solving them imagi-
natively by sharing, communicating and developing ideas.
Teachers can use robotics to reinforce the school curriculum
in the following ways:
23
Teaching Science, Technology, Engineering and
Maths with Robots
Science
Investigate transfer of energy, force, speed, power
relationships, and the effect of friction
Technology
Program and control input and output devices; use wire-
less communications technology; research and share
information via networks; use multimedia in the classroom
Engineering
Brainstorm solutions; choose one, build it, test it and
evaluate it
Maths
Measure distance, circumference, and rotational speed,
use coordinate systems, convert decimals and fractions,
metric and customary units, apply mathematical reasoning
LEGO®
MINDSTORMS®
Education
Visit
MINDSTORMSeducation.com
for more about teaching
robotics.

18. 24
Introducing the NXT Generation
The intelligent NXT brick is the key feature in the latest generation of
MINDSTORMS solutions. It is a powerful microcomputer that includes on-
the-brick programming options. The concept includes ultrasonic, sound,
light and touch sensors and interactive servo motors, with inbuilt rotation
sensors. The NXT also has wireless Bluetooth®
technology, which means that
it can communicate with a variety of other wireless tools such as mobile
phones.
Beginner to advanced programming
Based on the industry-leading LabVIEWTM
, the software is an icon drag-
and-drop programming tool. Its low threshold, high ceiling nature enables
programming from beginner to advanced, making it relevant for students as
young as eight, and right up to university level.
MINDSTORMS Education solutions are developed in cooperation with world
class partners: National Instruments, NI, and Carnegie Mellon University,
CMU. NI has developed the software platform and CMU’s Robotics Academy
has come up with a series of digital curriculum activity packs for students
from 8 to 16+.
Students can program their MINDSTORMS
Education robot to see using the ultrasonic
sensor, to react to sounds using the sound
sensor, to avoid obstacles using the touch
sensor, and for example to find a red ball and
slap it with the hockey stick using the light
sensor and interactive servo motors.

19. 25
Educational
LEGO®
MINDSTORMS®
Education
Global Community
Since its release in 1998 LEGO MINDSTORMS has become so popular
in schools and after school clubs, that today there is a global commu-
nity of educational robotics enthusiasts and experts.
Tufts University’s Center for Engineering Educational Outreach, CEEO,
is a key player in supporting and cultivating this community.
CEEO is the master of ROBOLABTM
, which is the original program-
ming platform used for LEGO MINDSTORMS for schools with the RCX
intelligent brick. ROBOLAB has been continuously developed and
maintained by CEEO since the product launch in 1998. Today CEEO
supports users of both RCX and NXT platforms.
One of CEEO’s most recent initiatives is the launch of
LEGOengineering.com in partnership with LEGO Education. The site
provides a meeting place for experienced users and newcomers to
educational robotics.

20. LEGO Education Centers are a great alternative for parents
eager to find out-of-school activities that not only entertain
their children, but also help them to develop important life
skills.
The centers are run by qualified staff, fully trained to guide
youngsters through a series of tailor-made activities. Acti-
vities are designed to help children become independent
thinkers, able to understand and explain fully their own
ideas and work constructively to develop solutions with
others.
LEGO Education Centers offer the following programs:
My World
Activities for 3 to 6-year-olds focus on this young group’s
interest in themselves and their immediate surroundings.
Children learn to construct models and develop their own
play scenarios. In this way they explore their own feelings
and emotions, and learn to understand the feelings and
emotions of others. They also learn to make sense of their
own close environment by exploring the various roles that
people play at home and in their local community. Activi-
ties are based on popular topics such as families, homes,
animals and transport.
LEGO Education Centers
Our World
Children aged 6 to 9 years naturally develop a growing
interest in the world around them. The activities at LEGO
Education Centers capitalize on this interest. Children are
given opportunities to explore and model objects from the
real world and learn the skills necessary to become expert
builders and designers. They are taught principles of stable
structures and the functions of various components in
creating simple and powered machines and mechanisms.
They learn to investigate principles, test their own ideas
and improve on their own solutions.
World of Inventions
With a sound introduction to construction and mechanisms,
youngsters are ready to move into the world of automation
and simulation. Activities for children aged 9+ are based on
the LEGO®
MINDSTORMS®
range of educational products,
which teach youngsters how to build and program their
own robots to carry out a variety of tasks and functions.
Once youngsters understand the basics of mechanics and
robotics a whole new world of invention opens up to them.
LEGO Education Centers are today established in Japan,
China, Korea, Singapore and Australia. This year the first
center in the US will open in New York City.
27

21. 28

22. The LEGO Group supports a number of organisations that
stage events designed to stimulate fun and creative lear-
ning in a competitive forum.
First LEGO League
One of the most important community projects for the
LEGO Group is FIRST LEGO League. It’s an international
robotics team competition for children aged from about 9
to 16, developed in partnership between the LEGO Group
and the USA based organization FIRST. The importance
is underlined by the fact that despite living in the most
scientific era ever, in many countries young people are l
ess interested in engineering and the sciences. The Lea-
gue aims to regenerate the interest by challenging groups
to confront real-life issues.
Each year FIRST LEGO League sets a different challenge
for teams to work on, based on a theme. In 2005, the
competition was called Ocean Odyssey. FIRST LEGO
League teams from 23 countries were asked to travel
to the depths of the sea to answer a distress call to find
solutions that will sustain the health, biodiversity, and
31
LEGO®
Competitions
productivity of the world’s oceans for present and future
generations.
World Robot Olympiad
World Robot Olympiad WRO is a parallel organization to
FIRST LEGO League targeting the Asia-Pacific market.
WRO was launched in March 2004 to cater for robotics
fans primarily in Asia and the Pacific. Schools in China,
Hong Kong, Taiwan, Japan, Korea, Malaysia, the Philippi-
nes, Singapore, Sri Lanka, Thailand, Brunei and Indonesia
all took part in the inaugural Olympiad.
The WRO organization is supported by an advisory com-
mittee made up of dealers working for LEGO Education in
Singapore, China, Korea and Japan.
Teams typically rally in schools or after school clubs, and
are supported by adults. Team leaders, many of them
teachers, often report that children become so engaged
that it is difficult to get them to leave the classroom at the
end of the session!

24. LEGO , The LEGO Group, DUPLO and MINDSTORMS are trademarks of the LEGO Group. © 2006 LEGO Group.