ZiMoviFeatureDocument2016

CONTENTS
Call to Action (CTA) and Watermark
ZiMovi iQ (Intelligent Questionnaire)
Video Optimisation
Social Media Sharing & Syncing
Viewer Authentication - CRM Integration
Channel White Labelling
Data / Analytics from the platform
Remote Video Feedback
Comment and Response Moderation
Multi Channel Management & Content Distribution/Analytics
Monetisation - Pre-Roll and Post-Roll
360 Video
Short code & SMS
Pro Services
Live Streaming
Landing Page
Want to know how?
To learn how to use these great features,
you can watch our training videos.

hello@zimovi.com | www.zimovi.com | @zimovicom
CALL TO ACTION (CTA) & WATERMARK
HIGHLIGHT AN ACTION TO YOUR VIEWER TO PROVOKE AN IMMEDIATE RESPONSE

CALL TO ACTION (CTA) & WATERMARK
Feature Overview
The Call To Action (CTA) feature allows the overlay of text and/
or images with an action URL at a specified start and end time in
a ZiMovi hosted video. Unlike other free platforms, which either
do not allow CTAs or only allow links to a range of approved
URLs, a ZiMovi CTA can include any URL enabling a wide range
of possible actions when clicked on.
A CTA is overlaid on a video at a chosen start point for a number
of seconds, after which it fades out. It can be positioned
anywhere on the screen, chosen from a set of pre-determined
locations. It is possible to have multiple CTAs in a video and
multiple CTAs on-screen simultaneously.
A watermark is usually your organisation logo, a product
or brand. There is one watermark per channel and you can
choose on a per-video basis if you want to enable it. Typically a
watermark is visible for the entire length of the video, a bit like
the channel ident you see on the top left of your TV screen.
Benefits
ZiMovi CTAs are not restricted in the same manner as
on other video platforms where you can only call a list of
pre-defined URLs or go to your own website.
With ZiMovi you can use your own URLs to:
• Encourage viewer interaction
• Build customer loyalty
• Improve user experience
• Monetise a click through
• Encourage the viewer take actions defined by you
• Break out from viewing to specific content
• Improve SEO value as result of
increased interaction
CTAs are a valuable feature enabling the viewing of a video to
be interactive. At precise points in the playback you can focus
the viewers’ attention on an action that they can then choose
to follow.

The Call To Action (CTA) and
Watermark features are included
in all ZiMovi subscriptions.
The ZiMovi CTA function gives you control of interaction
with your viewer and data generated from this.
ZiMovi provides the following over and above other platforms:
• Increased control over design – Create the look and feel of
the CTA to reflect your brand, message and content. Define
CTA position to compliment your video
• In-depth customer journey analytics – Understand a
complete customer from CTA to conversion, including time-
related data
• Complete control and access of URL links - No approval
process or restrictions
• Confidential analytics - All viewer data belongs to the
channel owner and will not be shared with any third parties
Use Cases
CTAs allow a video owner to integrate video content with
external actions at specific point(s) in a video via a call to
an external URL. This enables the video owner to create a
specific interaction with the viewer in a number of different
ways as determined by the URL.
When a viewer clicks on a CTA the video is paused and a new
browser window opens, depending on what the specified
URL is they may be able to:
• View a page on a web site
• Make a phone call
• Complete a questionnaire
• Purchase a product/service
• Download a file
• Send an email
Once the CTA action has been completed the viewer can
either close the window or switch back to the tab where the
video was being viewed. All viewer actions are recorded in
Analytics Call-to-action allowing channel owners to see at
what point in the CTA on-screen start/end timing it is clicked
and the URL the user has been directed to.
CALL TO ACTION (CTA) WATERMARK
Watch our CTA Watermark
training video here.

ZIMOVI IQ (INTELLIGENT QUESTIONNAIRE)
REQUEST INFORMATION AND GAIN FURTHER INSIGHT INTO YOUR AUDIENCE

Interacting with viewers allows you to gain valuable feedback, gain opinions and collect data, directly
from your viewers at the exact time you need it. ZiMovi’s unique IQ feature allows channel owners
to embed a single or series of questions on their channel.
A questionnaire form is called via a URL so it can be included at a specific point in a video via a
Call To Action (CTA) or anywhere you want to share or embed a questionnaire. Unlike a CTA, a
questionnaire is not tied to a video, it can be used standalone without the user having to view a
video. This means it can additionally be used in scenarios where a video is not required as a reason
for the questionnaire, further increasing the use cases.
With ZiMovi Smart Questionnaires you can have full control of the form, questions and answers.
Build your questionnaire to meet your objective from a single answer competition entry or defined
access to a complete exam, multi-question form. Predefined fields create more targeted answers by
filtering questions based upon the previous answers. For example If you come from ‘x’ go straight
to question ‘y’.

The questionnaire feature
is included in these
ZiMovi subscriptions:

• Grow
• Accelerate
• Amplify
Feature Overview
A questionnaire can also be used to collect feedback in video
format where a textual or video question has a video response
recorded by the viewer. The channel owner can specify
the length of time the user has to record a response. The
questionnaire results will appear within the ZiMovi portal where
they can be reviewed and published to the channel if required.
Obtain personally identifiable information including:
• Full name
• Postal address,
• Email address,
• Mobile/fixed line numbers,
• Social networking URL’s,
• Age, etc
Benefits
Use this feature to:
• Improve user experience and make your
questionnaire/data capture easily accessible
• Collect feedback and video responses from viewers
• Collect personally identifiable data: Require a user
login to your channel before, during or after a video.
• Define and understand your audience - use scoring
metrics to weight and segment your audience and
answers. This could involve identifying trends or
focusing on a target audience
• Understand and manage audience thought process
– choose whether users can amend answers or force
an answer that is their first thought or instinct
• Video and questionnaire interaction - combine
a video viewing with a questionnaire. This allows
the viewer to receive additional information/help
regarding the question being asked, or it could be
a full blown training video after which the viewer
has to answer a series of questions
• Dynamic drop-downs using the Data feed question
type allow a user to choose from a list of answers
dynamically generated from an external web page
or database. This is very useful when the answers
might change on a regular basis as it does not
require the question to be edited.
Use Cases
Gather information for outbound marketing purposes:
• Competitions / Polls
• Product reviews
• Talent show auditions
• Job interviews
• Security verification
• Compliance scenarios
• Training and certification scenarios
• Internal questionnaires
Watch our ZiMovi IQ training
video here.

VIDEO OPTIMISATION
AUTOMATICALLY GENERATE OPTIMISED VIDEO CONTENT TO ENHANCE ONLINE SEARCH

VIDEO OPTIMISATION
Search Engine Optimisation (SEO) is the name given to the process of aiming to improve a website’s
organic ranking position within a Search Engine, such as Google or Bing, with the aim to appear
higher in the rankings for relevant search terms.
Video Optimisation improves the generic ranking for the page that a videos sit on, increasing
click conversion rate (the analytical figure given to the number of sales conversions derived from
the originating link) and organically improving your website’s SEO enabling you to stay ahead of
competitors. Search Engines use spiders/crawlers/bots to automatically build an Index summary
of a website created from its’ text-based content. A standard .mp4 video file cannot be ‘viewed’
by these crawlers as they index content on the internet. These crawlers can only read the textual
content associated with the file, typically this might include the file name, creation date, owner and
size so it is in vital to create readable content associated to your video.

Optimisation is automatically applied to every video
uploaded to ZiMovi, whether the video is used within a
ZiMovi channel or embedded within a website. Each time
a video is uploaded, a structured data file is submitted to
Google enabling the video URL to be searchable by Google.
Search results contain a thumbnail image (provided by you
or auto-generated by Google) of your video content, as well
as the information contained in your site map. This object is
included in the page header so is extremely crawler friendly,
therefore a ZiMovi hosted video will consistently appear
higher in the search engine page rankings than the identical
video hosted on a free platform.
Feature Overview
Our video optimisation is automated, so no
manual editing of the HTML page is required.
We use the details you enter within the Video Edit
form to optimise the meta data in our auto-generated
HTML page.
Try and include as much relevant textual information as
possible, with a specific focus on the following fields:
• Title – the one-line overview of your video. Google
truncates the title to 70 characters so keep it below
this for maximum SEO impact and increased chance
of a click-through
• Description – a text box that allows you to
enter a full textual description of your video.
This can include URLs to other locations
and keywords
• Tags – meta data used to group videos or associate
them with a Twitter hashtag
Benefits
• No developer resource needed – our automated
SEO processes do not require any website developer
coding resource
• Best practice file format – ZiMovi uses iframe embedding,
which is viewed as the best method for video upload for
HTML5 over an mp4 or equivalent file type
• Crawler friendly web content – our publishing process
automatically creates a structured data file allowing crawlers
to find and index your video content
VIDEO OPTIMISATION
The Video Optimisation
feature is included in all
ZiMovi subscriptions.
Watch our Video Optimisation
For the latest on ZiMovi’s Video SEO refer to the
detailed description on the ZiMovi website here.

• Improved SERP ranking – good quality video and the
above automation can contribute to you moving up the
search pages
• Priority over YouTube videos – our advanced SEO features
increase the chances of your ZiMovi hosted videos
displaying higher up in search results than videos hosted
within YouTube
• Add Transcript files – this is a subtitle or closed captioning
file (.vtt format) that contains a textual description of the
video with a time code stamp. This enables the search
crawler to fully understand the content of the video and
has a positive impact on optimisation. If the video is
professionally produced ask the production company for a
copy of the script and convert it to .vtt format.
• Encourage comments – if comments are enabled we include
the top comments that have been posted in the HTML
page. Encouraging comments has SEO benefits as search
engines value human interaction and add page rank value
to videos with commentary engagement
• Upload a vtt format subtitle file - WebbVTT subtitles make
videos friendlier to the search crawlers. If you don’t have
one you can use a text editor to create one, even if you only
include a few lines of text
• Link your ZiMovi channel to your website - search engines
like associated video content with web pages. Including
quality and relevant link-backs to your website increases
your quality score pushing you up the page rankings
• Auto-sync your videos to YouTube and Facebook - actively
encourage viewers to share the video on their own social
networks. You can also share your videos directly to YouTube
and Facebook direct from your ZiMovi account.
• Enable commenting - encourage viewers to post comments.
ZiMovi comments are automatically socially moderated by
Crisp Thinking so you don’t have to worry about profanity,
racist and other unsavoury comments being associated with
your videos
• Increased channel SEO - as well as individual video
optimisation we also provide channel SEO by generating
and submitting a video site map to the search engines and
creating json-ld mark-ups on the video pages.
VIDEO OPTIMISATION

SOCIAL MEDIA SHARING SYNCING
EASILY DISTRIBUTE AND ANALYSE VIDEO CONTENT ACROSS SOCIAL MEDIA PLATFORMS

SOCIAL MEDIA SYNCING AND SHARING
Syncing
A channel owner can choose to connect a YouTube channel and a Facebook page to a ZiMovi
channel. (Twitter sync due for release in August 2016). When appropriately tagged and authorised, a
ZiMovi hosted video will be automatically synchronised to the chosen platforms when it is uploaded/
edited allowing you to upload your video, quickly and easily to all platforms through your ZiMovi
account. Auto-syncing is currently available to both YouTube and Facebook social platforms, further
increasing the reach of your videos.
Sharing
A viewer can share a video across their own social networks via the share button in the video player.
Viewers can also share videos via SMS, Email, QR Code or by a direct link, all at the touch of a button
pre, during or post play. All share and view analytics are visible within the platform and available to
download as a CSV.

SOCIAL MEDIA SYNCING AND SHARING
All social media syncing and sharing activities are recorded
within ZiMovi’s advanced analytics allowing the channel
owner to accurately understand activity across different social
media platforms.
Benefits
• Manage all your video content, syncing, embedding and
sharing activities from one location
• Gather analytics and insights allowing you to calculate the
return on your video investment
• Use analytics to compare video distribution channels and
measure success, interaction and trends allowing you to
fully understand the viewer journey
• Modify and develop your social media strategy based on
accurate user generated data
• Push content to social media channels, then own and
manage all data generated
• AutomaticallyshareacrossYouTubeandFacebookremoving
the manual process and replacing with an efficient method
• Allow viewers to share videos and track share activities
within the Portal
• Use video to build and communicate to your community
• Leverage the power of social media search engines
Social media syncing and sharing
is a standard feature included in
all ZiMovi subscriptions.
Watch our Embedding and
Sharing training video here.

VIEWER AUTHENTICATION
SEAMLESSLY LINK WORK FLOW, INTERNAL SOFTWARE AND CRM WITH VIEWER ACTIVITY

The viewer Authentication
feature is included in these
• Grow
• Accelerate
• Amplify
Video viewing restrictions empower video owners to set limits as to who can watch a video and
when. ZiMovi allows channel owners to restrict the viewing permissions of videos to only those
with a ZiMovi account, allowing owners to collect personal data on exactly who is watching their
videos. Viewers without a ZiMovi account will be prompted on-screen to sign-up to watch the video
selected.
ZiMovi’s Viewer Authentication features also enable viewers of ZiMovi hosted videos, embedded on
a website or intranet that has sign-in/log-in functionality, to be automatically authenticated using
their localised company login, without having to login to a ZiMovi channel. For channel owners
this allows them to embed viewing analytics into a 3rd party solution, as well as within ZiMovi, to
assist in deeper analytics and reporting. For the viewer it means that they are not presented with an
additional login process before viewing a video, thereby maximising viewing numbers and a better
customer experience.
Watch our Viewer Authentication

Benefits
• Enhanced customer experience - create a seamless
experience between video and website for your viewers
• Improved work flow efficiency - all ZiMovi platform data can
be pulled back into your internal software or CRM, making
your work flow effective and reducing disruption
• Strengthen community loyalty and retention - only allow
your customers to access video content by managing
the identification process through your internal database
software or CRM. This creates a secure link between your
internal software solution and website and builds a strong
relationship between your viewer and your brand
• Secure data – all viewer data sent to the 3rd party solution is
fully end-to-end encrypted. All customer data is encrypted
in all stages of the data exchange
• Easy implementation - reduce cost, time and disruption
using ZiMovi APIs to integrate with your internal database
software or CRM
Feature Overview
• Collect personally identifiable data about your viewers
• Seamlessly authenticate viewers via a ZiMovi login or a
localised company login hosted videos embedded on a
public facing website. All the viewing data can be securely
transmitted to a 3rd party solution and uploaded to a
database for analysis.
Playing an embedded protected video triggers a check
to confirm if the viewer is already logged into the website.
If it returns ‘true’ they do not have to sign-in to the ZiMovi
channel to view the video as ZiMovi utilises the existing
authentication that has been done by the main website. You
can manage privacy settings to enable if the log-in attempt
returns ‘false’ your viewer will have to sign-in to the ZiMovi
channel as normal.
Use Cases
Examples sites include:
• Travel booking sites – airlines, holiday bookings, hotels,
rail, bus and ferry bookings
• Shopping – e-commerce sites, supermarkets
• Review sites – holidays, food and drink, airlines, hotels
• Fans/supporters – football clubs, gyms, racecourses, stadiums

CHANNEL WHITE LABELLING
REFLECT YOUR BRAND THROUGHOUT YOUR CHANNEL URL AND PLATFORM

The Channel White Label feature that enables a ZiMovi channel and platform to be branded with
your choice of domain name. This is a bespoke service that is carried out on a consultancy basis.
By implementing this feature anyone viewing a video on the channel will not see zimovi.com in any
of the URLs. Instead they will see the channel owner’s choice of domain name thereby creating the
impression it is a private video channel.

The White Labelling feature
is not included in any ZiMovi
subscriptions. To go ahead you
must have the required domain
name available prior to booking
the consultancy.
Please contact us directly for
a bespoke quotation tailored
to your exact requirements at
hello@zimovi.com.
Benefits
• Maintain viewer trust - give your viewers confidence in
your video content and page by associating it with your
website domain name. White labelling your channel gives
your viewers the impression that you have your own private
video channel, rather than using a shared platform
• Brand protection - a white label video platform improves
the viewer journey ensuring your page URL reflects your
brand and web site
• Enhanced SEO - Including brand names and keywords as a
part of your SEO strategy can positively impact on search
engine optimisation
Feature Overview
All cloud-based video platforms are accessed via a URL
(examples include https://www.youtube.com, https://vimeo.
com and https://www.zimovi.com). Viewers watching a video
will see the platform domain name in the URL indicating it is
hosted on a public, shared platform. Channel white labelling
allows for channel owners to replace https://www.zimovi.com
with https://www.YOUR-DOMAIN.com so that a viewer will
assume it is your own video channel.
This is particularly important if you are embedding videos
on your website as the domain URL will remain consistent
when a video is being viewed, rather than displaying a URL
containing https://www.zimovi.com.
Sub-domains are supported for white-labelling purposes, for
example if you have training and support sub-domains they
are included in the white labelling:
• https://www.TRAINING.YOUR-DOMAIN.com
• https://www.SUPPORT.YOUR-DOMAIN.com
White labelling implementation includes the installation and
configuration of a dedicated load balancer for your ZiMovi
channel on our back-end servers. This has a number of
benefits including:
• Inappropriate traffic is blocked which removes the risks
associated with sharing multiple load balancers
• Google will not associate your channel traffic with any other
traffic. A shared scenario means your channel could be
deemed inappropriate or detrimental by association. This
has been known to lead to domain blacklisting
• Any peaks and troughs in general traffic on shared load
balancers could be associated with your channel and reflect
negatively with Google

DATA AND ANALYTICS
OWN REAL TIME ANALYTICS AND PERSONALLY IDENTIFIABLE VIEWER INSIGHTS

DATA AND ANALYTICS
ZiMovi’s Data and Analytics features enable ZiMovi channel owners to calculate return on their video
investment by analysing viewer interaction data and sharing activities in real-time. Understand who
is watching your videos, where they sourced the video, how long they watched the video for, if they
shared the video and if so who to, are powerful tools to help you dynamically adapt and monitor
your marketing activities.
ZiMovi does not restrict any access or insights ensuring that you have all information including
who is watching, where they are watching from, when they are watching, how long for and on what
device. Whilst other platforms may look to monetise your data, ZiMovi believes your data is your
own and we will never give or sell this information to third parties.
“Marc and the team have worked with us to create engaging content and
has increased interaction from the client’s database. Quick to respond to any
questions or queries and always supply in depth data analysis immediately
following the campaign. ZiMovi have been a pleasure to work with and have
helped us to run a successful email marketing campaign.”
Charlotte Ferris
Account Manager, Weber Shandwick
Watch our Data and Analytics

The Data and Analytics
feature is included in all
ZiMovi subscriptions.
Channel Analytics
Channel analytics are gathered from all the active videos on
the channel, displaying:
• Video interactions – contains general information on who is
viewing a video
• Video ads – displays information defining who watched
pre/post roll videos
• Call-to-action – identifies who clicked on a CTA and what
the click action was
• Share activities – shows who shared a video and by what
media the share was made
• Comparison – displays an interactive pie chart showing
share method analysis
• Timeline – highlights a pictorial analysis of videos viewings
with completion data
• Geolocation – visualises world map with videos viewing data
• Questionnaire responses – collates questionnaire
response details
• Comments – lists videos comments and status
All the tables can be exported as .CSV files for deeper analysis
Video Analytics
Individual video analytics show the following three options:
• Insight – displays charts showing the video interactions and
viewer engagement data
• Activities – video interaction table displaying per view data
with columns including:
• Time
• Name
• Email
• Country and IP address
• Device and browser
• Type
• Source
• Share
• Video title
• Progress
• Plays
• Geolocation map - displays world map with video
viewing data (down to 11 metres)
DATA AND ANALYTICS

Feature
• See, in real-time, who, what, when where and how viewers
are watching your videos, on a second by second basis,
allowing instant awareness and reaction
• Improve user experience - after a viewer has been identified
on one of your channels, all sites and devices are available
to them without a log-in request
• Create personalised identification - use detailed data to
create a personas of your viewer, valuable to understanding
your audience and marketing into them
• Community building - Grow and understand your
community by utilising channel and playlist privacy settings.
Define target audiences using segmentation. Strengthen
your understanding of and ability to communicate to your
followers
• Monitor ROI - Track if users are engaging with your video,
how long they are watching videos and which social media
stream or URL the viewer watched the video from
• Form Reports - View full reports within the ZiMovi platform
or export as a CSV
• Pull Analytics into your existing database / CRM - ZiMovi
allows users to access and import their analytical data
via API. Full API documentation can be found here. The
REST APIs provide programmatic access to read and write
ZiMovi data and they identify ZiMovi applications and users
using OAuth
• Identify cause effect - in real time
Use Cases
Data and Analytics is a standard feature included in all ZiMovi
subscriptions. Organisations with only a few viewings/videos
will find the built-in tabular displays sufficient. Organisations
with large viewing figures or a lot of videos will may analyse
the data externally using the .CSV export option or by direct
integration to the underlying data via our API.
Only ZiMovi allows you access to 100% of the data collected
via your channel video activities. We do not withhold any
‘personally identifiable’ information and we do not share your
data with any third parties.
DATA AND ANALYTICS

VIDEO COMMENT AND
RESPONSE MODERATION
ELIMINATING THE RISK OF INAPPROPRIATE CONTENT WITHIN YOUR VIDEO COMMENTS

VIDEO COMMENT AND RESPONSE MODERATION
Encouraging viewers to interact with your videos allows you to build relationships, develop a
community and start conversations with your audiences, however not all comments posted may
be as suitable to your brand and community as you like and could have a negative or detrimental
impact to your reputation. As a brand owner you may worry about competitor references, negative,
aggressive or bullying comments or inappropriate content.
“The Northern Tech Awards aims to celebrate technology innovation, and the team at
ZiMovi were keen to put their video player and analytics platform to the test. ZiMovi video
platform [handled more traffic in two months than our previous player handled over two
years] and we were able to track viewing habits, applications and monitor social sharing for
the first time. If video is the future of consumer internet traffic then the need for brand and
marketers to measure audience and campaign is critical. We are delighted to be working
with Zimovi to measure ROI internet traffic and support a great northern company.”
Hugh Campbell, Managing Partner,
GP Bullhound

Feature Overview
ZiMovi has developed an automated comment and
response moderation tool to allow you to filter and approve
inappropriate comments or phrases in real time, before they
appear online, giving you peace of mind that your brand
and messages are secure and protected. Many organisations
choose to disable comments on other platforms as they
have no control over the content of comments that
are posted, this is not necessary with videos hosted on
ZiMovi. We will automatically and in real-time allow you
to moderate comments before they are made live on your
active videos.
Powered by Industry leaders Crisp Thinking, the ZiMovi
comment and response moderation tool automatically and
in real-time moderates comments posted to your active
videos. When a word or phrase matches an entry on the
blacklist, both the person posting the content and the
channel owner are notified that the comment has been
flagged for review. The channel owner can then review the
comment and choose to publish or delete it as required.
Benefits
This feature does not censor the viewer comments posted
on your channel videos. You are given the choice to publish
or ignore comments with inappropriate content flagged up
in real time.
Use Cases
• Remove inappropriate content
• Remove illegal content
• Detect and eliminate spam and propaganda
• Detect and eliminate hate speech
• Remove SPAM and offensive content
We also offer a package specifically tailored to high net
worth individuals looking for online brand protection.
To find out more email: hello@zimovi.com.
VIDEO COMMENT AND RESPONSE MODERATION
The Comment and Response
Moderation feature is included
in the following ZiMovi
subscriptions:
• Grow
• Accelerate
• Amplify
The ZiMovi High Net Worth
Individual package is a bespoke
feature. Please contact us to
discuss.

REMOTE VIDEO FEEDBACK
CREATE AND UPLOAD SINGLE OR MULTIPLE VIDEO RESPONSES

ZiMovi’s unique Remote Video Feedback enables a viewer to record a fixed length video answer to
a question on an Intelligent Questionnaire form. Once all questions are answered the questionnaire
is submitted and automatically uploaded to a channel where the answers can be viewed by the
channel owner and, if required, the video can be published to the channel.
The Remote Video Feedback feature is a part of the Intelligent Questionnaire functionality. It utilises
a specific question type called ‘Video Question’ which allows a viewer to answer a question with a
video clip. Unlike other platforms ZiMovi uses WebRTC functionality which does not require a
video-recording app to be downloaded to your device or desktop, the recording feature makes use
of the WebRTC (Web Real-time Communication) API that supports browser-to-browser applications
for voice calling, video chat and Peer to peer (P2P) file sharing without the need of either internal
or external plug-ins. This means a viewer can record and submit an answer using the technology
already built into their smart phone.
Watch our Remote Video
Feedback training video here.

Feature Overview
When the viewer reaches a video question they have two
options regarding the video answers:
• Record answer – a window on the form shows the current
image being captured by the device camera. The viewer
is informed that they have XX seconds to record an answer
to the question after which they can review and accept, or
re-record the video
• Upload video – instead of recording a video a viewer can
choose to upload a video recorded earlier. No checking is
done on the length of uploaded videos
Benefits
• Remote video feedback - a unique feature that allows a
channel owner to create a smart questionnaire that is a mix
of textual and video questions and answers enabling a rich
user experience
• Easy access for users - interaction with viewers uses the
latest browser based functionality without the need to
download an app
• Device friendly - all the features and functionality are
accessible across ALL devices with a supported browser
enabling videos to be viewed by the largest
possible audience
• Emotive content - real life answers in video format are much
more emotive than textual responses as they can show
sentiment and personality. Your audience can relate to the
video responses
• Genuine content - video content is filmed by real users
describing answers and experiences creating a genuine
bond and relationship
Use Cases
Video feedback can be utilised in scenarios where the channel
owner wants to encourage viewer collaboration as it allows
for a much richer interactive experience. Use cases include:
• Competitions
• Product reviews
• Talent show auditions
• Job interviews
• Security verification
• Compliance scenarios
• Training and certification scenarios
• Viewer identification
The Remote Video Feedback
feature is included in these
• Accelerate
• Amplify

MULTI-CHANNEL MANAGEMENT AND
CONTENT DISTRIBUTION
EASILY MANAGE MULTIPLE ACCOUNTS FROM ONE PLATFORM

Multi-Channel Management and Content Distribution features enable a master channel to manage
and push content to sub-channels. These complementary features help organisations and ZiMovi
partners with multiple channels to administer and manage them and their associated content from
a single login. It also enables the master channel to roll-up the analytics from the sub-channels to
get a complete view of the analytics.
A multi-channel setup can also benefit from the content distribution feature to push video content
to a number of sub-channels in a single operation. Instead of having to upload the same video
individually to each sub-channel then wait for it to encode before it becomes active, the master
channel administrator can use the Clone (Outbound) feature to simultaneously copy a video to ‘n’
sub-channels where it is immediately published.
The Multi-Channel Management
feature is available in these
• Accelerate
• Amplify
The Content Distribution feature
is available in these ZiMovi
subscriptions:
• Grow
• Accelerate
• Amplify
“We wanted all the videos in one place along with more stats on what people
were watching, enabling us to offer more analysis to the clients. ZiMovi has given
me the ability to show our clients what we can achieve if they let us manage the
video content. The guys are always on hand if we have a problem or a question.”
Stuart Warrington, CEO, Superla.TV

Benefits
The benefits of Multi-Channel Management include:
• Manage multiple channels – for example brands,
companies or departments that all sit beneath your
parent channel
• Increased visibility – view channel statistics and insights
from one single source
• Easy access – switch between multiple accounts quickly
and easily when working across multiple companies
• Value add – offer analytics reports and advice based on
individual channels as an additional service
The benefits of Content Distribution include:
• Speed – push your content and message to market quickly
through all your channels
• Control – control your sub-channel content by pushing to
all channels in one click
• Monitor – measure your sub-channels activity and success
• Automation – sharing content to your sub-channels
automates the distribution process creating more
streamlined process
Use Cases
• Digital/Creative Marketing Agency - managing multiple
brands and companies from one central dashboard
• ZiMovi partner – enables remote administration of
multiple channels, ideal for those that work in agencies or
undertake consultancy work
• Content creator – use a channel as part of the video
production process to allow for client feedback
and comments
• Website video management – allows a master channel
administrator to manage the content of sub-channel
playlists therefore controlling what appears in playlists
embedded on web sites
Watch our Multi-channel Management

MONETISATION AND PRE-POST ROLL VIDEOS
INCLUDE CHARGEABLE ADVERTISER AND SPONSORSHIP EXPOSURE IN YOUR VIDEO CONTENT

Monetising your videos and earning from the revenue is a key driver for many users. ZiMovi differs
from many other video platforms in that we don’t allow others to ‘advertise’ alongside your videos
or promote other allows channels or brands alongside your own, reducing the risk of cross selling
from competitors and giving full control to our channel owners.

Feature Overview
Pre or Post Roll Video actions allow ZiMovi channel owners
to monetize video content and actions. There are two main
ways to derive income from a video:
Add pre and/or post roll video adverts to the main video.
Whilst this is a common feature on most video platforms
although they do not let you specify the URL that the viewer
clicks through to. When you assign a pre-roll video we let
you set the number of seconds before the ‘Skip-ad’ button
appears and allow you to specify any URL for the click-through.
Collect opt-in personally identifiable viewer information for
your own outbound marketing campaigns. Maximise sales
leads generated from users opting to receive further details.
Benefits
• Collect opt-in personally identifiable viewer information for
your own outbound marketing campaigns.
• Maximise sales leads generated from users opting to receive
further details benefits
• Generate income from chargeable media space
• Give your viewer an interesting break away or introduction
to relevant content
• Increase awareness and drive traffic
• Placed as part of content chosen by a viewer, if the content
is relevant you have a captive audience
• Existing content can be re-purposed, reducing cost
Use Cases
• Celebrity endorsement
• Advert revenue
• Sponsorship exposure
• Traffic driver to specific site or brand
Watch our Monetisation
The Monetisation and Pre-
Post Roll Videos feature is
included in the following ZiMovi
subscription:
• Amplify

360 VIDEO
HOST AND DISTRIBUTE 360 VIDEOS FROM A SHAREABLE, TRACKABLE URL

360 VIDEO
The ZiMovi 360 feature enables ZiMovi hosted videos to be viewed in 360 mode. Also called 360
degrees, immersive or spherical video, this allows a viewer to pan and rotate a 360 video perspective
and watch it from different angles by moving their mobile or tablet device around or dragging a
finger across the touch-screen. For fixed devices like a PC, MacBook or laptop the viewing angle is
changed by dragging the mouse.
We were really excited to include Zimovi in the Glug Leeds #4 speaker line up, video is such an important
part of digital innovation and ZiMovi provide the perfect means to leverage the benefits of this medium.
Video is something that is high on the agenda of our attendees and the ZiMovi product is an important
new tool for them to learn more about
Hannah O’Sullivan,
Glug Event Organiser

Benefits
• Unique experience - completely immersive, real life and
captivating for your viewer
• Confidence – building a closer experience to the real thing
for the viewer, developing trust
• Increased detail – let your viewer see more detail
and depth
• Control and choice – let your viewer choose where to look
and what to see giving them control over their experience
• No app needed - your viewer does not need to download
an app which improves user experience and accessibility
on desk top
Feature Overview
A unique feature of ZiMovi 360 is that it is browser based. It
does not require an app or plug-in to playback 360 video
content. This means you can embed a 360 video in a
standard iframe on a web site and it will work perfectly.
ZiMovi uses WebGL technology to support 360 videos which
can be watched on computer, mobile phone and Ocular rift.
Use Cases
• Estate Agents – create walk-through videos that capture all
the details in a property
• Travel and Tourism - holiday/hotel
• Theatre
• Events – gigs, festivals, live music, comedy etc
• Manual/Physical training
Click here to view our demo video.
360 VIDEO
The 360 Video feature will be
available Autumn 2016.
Contact us for further information
at hello@zimovi.com.
Watch our 360 Video

SMS MESSAGING AND KEYWORD MARKETING
DELIVER CONTENT DIRECTLY INTO THE RECIPIENT’S MOBILE PHONE

Mobile messaging is a key communication tool for many companies and brand owners, allowing
the sending and receiving of SMS messages for alerts, advertising, updates, training, offers,
instructions, directions, competition entries and to seek further information amongst many other
uses. ZiMovi empowers users to optimise SMS messaging in two direct ways:
SMS Messaging: Sending SMS
SMS messaging is a low cost effective and efficient way to push video content directly to your
partners, subscribers and community members. Share your video links via SMS direct from the
portal, ensuring your message can be sent instantly to your audience’s mobile device direct from
the ZiMovi portal. Just shoot, upload and share. Within minutes your video has received by your
audience, direct to their personal device.
SMS sending history is integrated into ZiMovi’s analytics associated with the video so it is easy to
see which SMS numbers the video has been sent to as well as the number of viewings and further
social shares.
Every ZiMovi subscription
includes an outbound SMS credit
bundle, unused SMS credits
expire at the end of each month.
The SMS Keyword feature is
not currently included in any
ZiMovi subscription. Please
contact us for further details and
commercials.

Benefits
Use SMS Messaging to:
• Accessible - reach users wherever they are with their
mobile phone in hand
• Shareable – the message can be forwarded on to others,
with all share history available within the ZiMovi central
dashboard analytics panel
• Receive anywhere – no internet access required to receive,
text messages can still be received and the link saved for
when internet is available
• Personalised – send directly to the recipient in person
• High impact – open, response and conversion rates from
an SMS are higher than other forms of communication
for certain demographics, which could be your target
audience
• Instant access – no need to download an app as you would
with QR codes and other forms of messaging
Use Cases
Use SMS Messaging for:
• Approvals – send a video directly to an individual for
approval to publish
• Press/PR – send directly to a journalist/publication for their
attention/use
• Sales – send video of a product directly to a
prospective buyer
• Marketing – Grow your audience and strengthen your
brand
• Networking – Instantly share company information when
meeting a prospect
• Keyword Marketing: Receiving SMS
SMS Keywords are used primarily for inbound marketing,
inviting a user to text a pre-registered keyword into a five
digit short-code number in exchange for a service, often
to enter a competition, register a vote or to receive further
information. The keyword may be the name of a company,
brand, event or similar, but is nearly always associated with
the video message.
For example, we use 64446 ZIMOVI to guide people to
our corporate video and presentation. The video iframe is
embedded into the vSMS design so when people click on
the URL sent as a response to them texting 64446 ZIMOVI,
they will play the video and have access to any other vSMS
features that have been included in the vSMS design. Direct
SMS messages can be up to 160 characters, if your message
is longer we can join multiple SMS messages together.
Watch our SMS Keyword

ZiMovi is able to register keywords for Channel owners to use
alongside / within their video messages. Texts sent into the
keyword will cost users their standard network rate and you’ll
receive an instant email notification as soon as anyone texts
into the keyword, containing their message, mobile number
and time and date stamp.
Benefits
Use SMS Keywords to:
• Memorable – choosing an easily related and memorable
keyword allows your audience to remember how to reach
your content easily
• Build rich customer profiles – customers texting into your
shortcode give you their mobile number and IP address
which you can add to a customer profile
• Viral – easy to share and grow, increase reach and collect all
analytics in the ZiMovi platform
• Build your brand – make your keyword related to your brand
or mission to improve brand association
• Create a digital business card - ideal business card
replacement or addition. Avoid the risk of your business
card being lost by distributing your contact information
via a short code
Use Cases
Use SMS Keywords For
• Retail/POS/Websites – display shortcode/keyword in store /
online
• Events/presentations – use keywords to register guests and
gather attendee details
• Competitions – enter by texting into a keyword
• Voting – gather votes by keyword options
• Advertising – add a keyword to an advert and encourage
viewers to text in
• Donation – Text in to donate

PROFESSIONAL SERVICES
IDEAL PARTNER AND SUPPLIER INTRODUCTIONS

The ZiMovi Professional Services feature is an online marketplace for users to buy and sell their
services and is unique across other video platforms; it allows organisations who provide video
related services to connect with other channel owners who are looking to acquire similar services.
Users can specify their project in terms of requirements and budget and ZiMovi will match this with
an approved service provider who has the necessary skills and can deliver the project within the
channel owners budget.
“We chose Zimovi as our video platform partner because they are head and shoulders above the others - and we
looked at them all. Their attitude is always ‘can do ‘ with a smile . We are delighted to be banging the drum for a British
company that we believe will revolutionise the way companies use video.”
Neil Davidson,
CEO, MWP Digital

Benefits
Professional Services allows ZiMovi channel owners and
service providers to create and build a video focussed eco-
system that benefits both parties, building success rate. This
compliments internal skills with external resource:
Channel Owners:
• Service Provider access - clients with video project
requirements have access to an approved list of
service providers
• Efficient process – quick matching of a client with a supplier
that meets a defined set of criteria based on (but not solely)
service needs, budget and delivery timeframe
• Enhanced use and ROI - fully utilise all features and
functionality of your channel with services from ZiMovi
approved service providers
Service Providers:
• Increase reach and client base – get automatic notification
of any channel owner projects that meet your skill set and
budget requirements
• Defined referrals – any channel owners that have subscribed
to a channel via a service provider affiliate link will be
automatically matched every time a new project is published
• Free marketing – your range of services will be made
available to all channel owners
Professional Services are
provided via a consultancy-led
arrangement.
Contact hello@zimovi.com for
further information.

LIVE STREAMING
MONETISING LIVE INTERACTIVE STREAMING. BROADCAST TO THE MASSES

Live streaming is one of the easiest and cost effective way of broadcasting your message or event to
the masses. ZiMovi have teamed up with Gininet, a live interactive streaming platform that enables
you to save money and generate revenue from online engagements and events.
LIVE STREAMING
Live streaming is provided
via a consultancy-led
arrangement.
Contact hello@zimovi.com for
further information.

LIVE STREAMING
Benefits
Gininet is unlike any other interactive live streaming solution.
It has integrated scheduling, ticketing, different levels of
engagement, promote multiple events, monitor ticket sales,
charge for it wherever you may be in the world and gather
the analytics after broadcast. This means you can charge for
your services or content.
Use Cases
Gininet can be used to create new online income streams, or
as an overlay to existing ‘real world’ experiences and events,
including:
• Professional services
• Virtual mentoring
• Online learning
• Behind the scenes
• Online auctions
• Live signings of books
• Virtual ‘VIP’ meet and greets
• Merchandise and memorabilia
Feature Overview
Gininet broadcast the Rugby League World Cup qualification
matches live from the USA last year as PPV (pay per view),
Gininet hosts regular business briefings for BDO’s head
office in London and is working with a number of high profile
businesses and brands to help them engage with their
customers in new ways and sell products in conjunction with
Shazam, Gimbal, ZiMovi and Eventbrite.
Gininet works directly out of the browser which means you
do not need to download a plug-in or software onto your
computer or device to use Gininet. Therefore you can use
the inbuilt camera, microphone and speakers in your device
to broadcast on Gininet. You can also use a full camera and
mixer set-up from a studio or outside broadcast. You simply
need to compress the feed to allow it to be distributed via
the Internet.

www.zimovi.com | hello@zimovi.com
@zimovicomlinkedin.com/in/zimovi facebook.com/zimovi
Text ‘zimovi’ to ‘64446’ to receive our overview
Click here to watch our overview video

ZiMoviFeatureDocument2016

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