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The Culting of Brands  by Douglas Atkin A Social Media Knowledge Benchmark Richard Rabkin MKTG 6900A Fall 2009
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
General Review ,[object Object],[object Object],[object Object],[object Object]
SMM Focused Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMM Focused Takeaways ,[object Object],[object Object],[object Object],[object Object]

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The+Culting+Of+Brands

  • 1. The Culting of Brands by Douglas Atkin A Social Media Knowledge Benchmark Richard Rabkin MKTG 6900A Fall 2009
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