Krisandreya Punsalan and Angelica Rebagoda defense presentation. ELEC101-Feasibility Study OM3A Colegio de San H

2. BUSINESS DESCRIPTION
 BUSINESS NAME: PURE’s Organic
Fertilizers (Distributors)
PU-Punsalan
RE-Rebagoda
 FORM OF BUSINESS:
Partnership type
The managing partner
is Ms. Krisandreya J. Punsalan.

3. CAPITAL: Php700,000.00
Each partner will contribute
Php350, 000.00 with the help
of their family and relatives.
 EMPLOYEES:
-Sales Agent
-Cashier
-Worker 1 (Caretaker)
-Worker 2 (Driver/Delivery Man)

4. LOGO A plant with soil-represents
growth
Hand- a farmer’s hand
Grain/Seed- represents
rice or palayan
Name of the firm
Sack- represents the
package of organic fertilizer
itself

5. TARGET MARKET
 THREE BARANGAYS OF APALIT, PAMPANGA:
Brgy. Sucad
Brgy. Cansinala
Brgy. Tabuyuc
*Farmers

6. ACCEPTANCE RATE of the
product
3%
WILLING TO TRY
ORGANIC
FERTILIZER
97% NOT WILLING TO
TRY ORGANIC
FERTILIZER

7. DEMAND AND SUPPLY

8. YEAR TOTAL 1 hectares= 16 TOTAL
FARMLAND bags ( 1 year) DEMAND
(Three (bags of
Barangay) fertilizer)
hectares
2009 1, 247.1 16 bags 19, 954 bags
2010 1, 247.1 16 bags 19, 954 bags
2011 1, 247.1 16 bags 19, 954 bags
2012 1, 247.1 16 bags 19, 954 bags
2013 1, 247.1 16 bags 19, 954 bags
2014 1, 247.1 16 bags 19, 954 bags
2015 1, 247.1 16 bags 19, 954 bags

9. Target Market Share
YEAR TOTAL TOTAL GAP TARGET TARGET
DEMAND SUPPLY (%) MARKET
SHARE
2009 19, 954 bags 0 19, 954 bags
2010 19, 954 bags 0 19, 954 bags
2011 19, 954 bags 0 19, 954 bags
2012 19, 954 bags 0 19, 954 bags
2013 19, 954 bags 0 19, 954 bags 25% 4, 989
2014 19, 954 bags 0 19, 954 bags 31% 6, 187
2015 19, 954 bags 0 19, 954 bags 38% 7, 583

10. FOUR (4) P’s of PURE’s
Organic Fertilizers

11. 1. PRODUCT
 COCO DUST ORGANIC FERTILIZER
NATURAL COMPOST
FPA REG. # 1-4 LF- 111
Guaranteed Analysis:
N= 2.25% Ca= 0.23%
P2O5= 0.52% Cu= 5.6ppm
K2O= 0.27% Fe= 0.15ppm
Mg= 0.56% Zn= 24.9ppm
Na= 0.14% Mn= 74.7ppm
S= 0.09% B= 30ppm

13. BENEFITS OF COCO DUST
ORGANIC FERTILIZER
 Guaranteed free from synthetic
chemicals and residues for
environmental and food safety
 Balance Nutrition
 Correct the damaged soil texture and
acidity
 Replenishes lost organic matter against
pest and diseases
 Helps activate presents nutrients from
the soil

14. 2. PROMOTION
“PRODUCT INFORMATION &
DISSEMINATION”
 Radio Advertising in DZWW
774, “Kaunlaran sa Agrikultura”, 15-20
mins.
 Demonstration…word-of-mouth
 Visiting organizations like the Samahan
ng mga Magsasaka in barangays with
the support of the DA Municipality.

16.  Demonstration

17.  Organization

18. 3. PRICE
Php 360.00 per bag
(50 kls)
•More than 10 bags of
order
Php 370.00 per bag
(50kls)
•Less than 10 bags of
order, plus P10.00 per
bag when it’s far from
the target area.

19. 4. PLACE
TARGET MARKET FARMLAND (ha.)
Brgy. Sucad 201.5
Brgy. Cansinala 545
Brgy. Tabuyoc 500.6
TOTAL: 1, 247.1 has.

20. LOCATION OF THE FIRM
MAP
(4-079 Brgy. LAYOUT
Sucad, Apalit, Pampanga) (150 square meters)

21. SUPPLIER
Mary Check Corporation
Office Address: Mamatid
Rd., Brgy.Banlic, Cabuyao,
Laguna
Warehouse: Brgy. Sta.Lucia,
San Luis, Pampanga

22. Profitability Ratio
2013 2014 2015
Net Income Php193,950.94 Php393,997.33 Php663,929.23
Divide by: Average
Total Assets 449,223.61 1,008,070.19 1,285,589.45
Return on Assets 43.17% 39.08% 51.64%
2013 2014 2015
Net Income Php193,950.94 Php393,997.33 Php663,929.23
Divide by: Average
Total Equity 379,092.64 817,284.88 975,973.86
Return on Equity 51.16% 48.21% 68.03%

23. Liquidity Ratio
2013 2014 2015
Current Assets Php773,186.82 Php1,010,086.62 Php1,363,533.04
Divide by:
Current
Liabilities 140,261.94 241,308.69 377,922.49
Current Ratio 5.51 4.19 3.61

24. Financial Leverage Ratio
2013 2014 2015
Total Debt Php140,261.94 Php241,308.69 Php377,922.49
Divide by: Total
Assets 898,447.22 1,117,693.17 1,453,485.74
Debt Ratio 15.61% 21.59% 26.00%
2013 2014 2015
Total Debt Php140,261.94 Php241,308.69 Php377,922.49
Divide by: Total
Equity 758,185.28 876,384.48 1,075,563.25
Debt-to-Equity
Ratio 18.50% 27.53% 35.14%

25. Return On Investment
2013 2014 2015
Net
Income Php193,950.94 Php393,997.33 Php663,929.23
Initial
investment 700,000.00 700,000.00 700,000.00
Return on
investment 27.71% 56.29% 94.85%

26. PURPOSE OF THE STUDY
“Why do proponents want to
distribute organic fertilizers
to the farmers?”
 To introduce the basic farming again
to the farmers which is the organic
farming , with the support of
Republic Act 10068 (Organic
Agriculture Act of 2010)
 To help the farmers increase their
yield
 To lessen the use of chemical
fertilizers which is the cause of
acidity of the soil

27.  To help the farmers on very
expensive use of chemical inputs
(fertilizers)
 To bring back the minerals needed by
the soil and of the plants