Chalk Street is an E-learning portal where various courses are offered to enhance the knowledge of the learners. It brings the different specialized courses taught by various professors, right to your doorstep.

1. Chalk Street
Our Objective:
Chalk Street is an E-learning portal where various
courses are offered to enhance the knowledge of the
learners. It brings the different specialised courses taught by
various professors, right to your doorstep.
Assessment of the situation:
People nowadays are eager to know more about
different subjects through online learning portals rather than
going to some institution to finish a course. As per a record,
more than 85% of the World’s population are using
smartphone.So by launching an app for Chalk Street, the
knowledge is reached right to the hands of all the people.
Outline of the Strategy:
More than 90% of the population are using social
networking in some form or the other. So the spread of app
in social networking sites and pages will be the easiest way to
reach to the hands of people.

2. Our Target:
Students and Working Professional are the main target
consumers for Chalk Street app.
Target consumers frequent channels are:
1. Social Media
2. Seminars
3. Competitions or Events
4. Advertisement in media
Chalk Street can reach out to the consumers through Social
media like face book, you tube, twitter, vine, instagram etc. It
can also be reached through events and seminars.
The bestselling point of Chalk Street is
1. It has easy accessibility.
2. It gives certifications.
3. Courses offered by top universities are offered to learners.
Therefore Chalk Street
 Innovative
 Accessible
 Global Communication (platform)

3. The above message can be communicated through
different ways. They are
 Free limited courses offered to winners of events.
 Sharing and posting through social media.
Marketing Strategy:
1. By Hash tag tweeting:
#Choose_ChalkStreet can be tweeted by
the people and would recommend them to
add the best feature they see in the app.The
person with the maximum retweet is
considered as the winner and free limited
courses can be provided to him.
2. By Likes and Shares :
Same as tweet the person whose post
about Chalk Street has the most number of
likes and shares are considered as winners and
free courses would be provided.
3. By giving certificate:
Many people are concerned about
getting a certificate for the courses they
complete. So if the certificate is provided for
each and every courses, more people will be
attracted.

4. As the students and working professional are the
targeted audience and there is a vast growth in social
networking, it becomes very easily for the people to share
and spread the features of Chalk Street app. And we provide
exclusive offers for the most famous post depending on likes
or retweet and offer them some exclusive offers. This makes
the spread of information about Chalk Street go viral and
spreads throughout the world with a zero budget way.