When LinkedIn was born in 2003, social networking, content marketing, and mobile strategies were barely on marketers’ radar. Ten years later, look at how much has changed: social has become indispensable, content is more important than ever, and mobile marketing gets hotter every minute. As LinkedIn celebrates its 10th birthday, it’s a good time to reflect on the dramatic changes in marketing and also predict what the next 10 years might have in store. Toward that end, we polled over 2,500 LinkedIn members around the world who work in marketing and advertising for their predictions on the state of marketing in 2023.

1. Marketing Solutions
©2013 LinkedIn Corporation. All Rights Reserved.
What will marketing
look like
in 2023?

2. MARKETING SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved.
Ten years ago
LinkedIn was born. Social networking, content marketing,
and mobile strategies were barely on marketers’ radar.
Today
Social has become indispensable, content is more
important than ever, and mobile marketing gets hotter
every minute.
Ten years from now
We polled over 2,500 LinkedIn members around the world
who work in marketing and advertising for their predictions
on the state of marketing in 2023.

3. Which "How To"
marketing guide will
still exist
in 2023?

4. #1 Vote: How to Calculate Marketing ROI
Determining the ROI of marketing campaigns will never
go out of style
See the full poll
results:http://linkd.in/YRm

5. Which marketing phrase
will still be used
in 2023?

6. #1 Vote: Content Marketing
“As consumers get more and more inundated with messages,
great content will stand out.”
See the full poll
results:http://linkd.in/112

7. What will be the most
popular channel to
consume content
in 2023?

8. #1 Vote: A Channel to be Invented
The challenge is issued to entrepreneurs to invent
the next big marketing channel
See the full poll
results:http://linkd.in/112

9. Stay updated on rapidly-changing
marketing trends
Follow Marketing and Advertising
on LinkedIn Today