SCORE Jacksonville Marketing Presentation

[object Object],[object Object],[object Object],[object Object],[object Object],Ideas for presentation

[object Object],[object Object],[object Object],What is Marketing?

[object Object],[object Object],[object Object],Who Buys Most Products or Services?

How Buying Decisions Are Influenced ,[object Object],[object Object],[object Object]

Identifying Your Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing Business Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing Business Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Business Competitors ,[object Object],[object Object],[object Object],[object Object]

Where to Find Latest Research Info? ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Naming Your Business

[object Object],[object Object],[object Object],Memorable Logo

Word/Symbol (Combination) Logos

Choosing a Business Font Two main factors when choosing a font for your company name & marketing 1. Is it legible (easy to re ad)? 2. Does it convey the right message? Article: “Top 100 Best Fonts of All Time” http://justcreativedesign.com/2009/03/04/the-top-100-best-fonts-of-all-time/

Business Colors 1. Use company colors to tie all your marketing material together 2. Use color for impact and emphasis 3. Be consistent 4. Can trigger an emotional response 5. Creates a perception of what your company is about RED: Powerful, passion, love, heat & strength. Ex: Coca Cola YELLOW: Bright & optimistic. Suggests sunshine & warmth. Ex: McDonalds

Business Colors BLUE: Safety, truth & dignity. Ex: GE GREEN: Growth & nature. Ex: Land Business PURPLE: Wealth, sophistication, intelligence Ex: Wachovia BROWN: Trust. Ex: UPS ORANGE: Warm & autumnal (Construction) BLACK: Strength and seriousness. Globally associated with death and mourning. WHITE: portrays purity, cleanliness & lightness.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What’s a Tagline?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample Taglines

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating a Winning Tagline

Dos and Don’ts of a Winning Tagline 1. DO – collect other taglines 2. DO – start a list of your uniqueness 3. DON’T use hip taglines that only a few will understand 4. DON’T – make tagline too general 5. DO – mini-market research. Does tagline make sense to acquaintances and strangers? 6. DO – keep it short * Worksheet – “Creating Your Tagline”

Features vs Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]

Features vs Benefits F: 50-number speed dial B: Keep in touch with customers without effort F: Open 24 hours B: Pregnant wife craves pickles a 4am, I wont have to disappoint her F: Car – all wheel drive B: Less likely to get stuck in the snow in winter If cust says "so what?" to getting stuck in snow then say: B: Ability to drive places other vehicles can’t

Features vs Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website Basics

[object Object],[object Object],[object Object],[object Object],[object Object],Website Basics

[object Object],[object Object],[object Object],Website Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Create & Host Your Website for Free!

[object Object],[object Object],[object Object],[object Object],[object Object],Utilizing Social Media

[object Object],[object Object],[object Object],[object Object],Facebook Fans

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Network

Why Join an Association? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Types of Groups to Join

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where to Find Lists of Groups

Should You Have a Business Phone Line? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Low Cost Marketing Methods & Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web Article – “5 Step Formula to Create Marketing Message” htttp://www.businessknowhow.com/marketing/mktgformula.htm Web Article – “13 Elements of a Winning Small Business Advertisement ” http://www.powerhomebiz.com/vol76/advertise.htm

Marketing Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix or The 4 P’s of Marketing Target Market

[object Object],[object Object],Product Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Price Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Place (Location) Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],Session 2 Session 3 Session 4 Session 5 Testing Your Business Idea Session 1   

SCORE Jacksonville Marketing Presentation

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