AMA B2B SIG 1-20- 09

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Social media presentation for the Columbus AMA chapter's business to business special interest group 1-20-09 at Sterling Commerce

Empresariales Tecnología

BLOGGING AND BEYOND: B2B SOCIAL MEDIA AMA B2B SIG January 20, 2009

[object Object],[object Object],[object Object],[object Object],[object Object],Today’s Discussion

New frontiers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Continuing evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Today’s reality ,[object Object],[object Object],[object Object],[object Object]

Social media guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is it really for us? ,[object Object],[object Object]

[object Object],[object Object],[object Object],Can we afford to ignore it?

Top 10 reasons to monitor social media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top B2B social networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social networking fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Experience Columbus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ansell Safety Community ,[object Object],[object Object],[object Object],[object Object]

Four Stages of Engagement I. Listen IV. Evaluate III. Contribute II. Participate

[object Object],[object Object],[object Object],[object Object],[object Object],Contributing to the community

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monitoring/measurement tools

Emerging PR 2.0 resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online reputation management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Five things to take away

QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c) http:// www.linkedin.com/in/larakretler

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AMA B2B SIG 1-20- 09

1. BLOGGING AND BEYOND: B2B SOCIAL MEDIA AMA B2B SIG January 20, 2009

3. The time is now

10. WHAT ABOUT B2B?

11.

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17. The big picture

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22. CASE STUDIES

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25. GETTING STARTED

26. Four Stages of Engagement I. Listen IV. Evaluate III. Contribute II. Participate

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32. QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c) http:// www.linkedin.com/in/larakretler

AMA B2B SIG 1-20- 09

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