The document summarizes key statistics from HubSpot's 2012 State of Inbound Marketing report. Some of the main findings are that 78% of internet users conduct online product research, inbound leads cost 61% less than outbound leads, and 57% of companies have acquired customers from their blog. It also notes that 62% of companies report social media becoming more important for leads, while 51% report direct mail becoming less important. The document promotes attending an upcoming presentation by the author to learn how to develop an inbound marketing process to increase revenue.

1. 13 numbers that
will change how
you market in 2013
by Laura Longley
Laura Longley Marketing, LLC

2. 972 professionals, including business
owners, participated in the 2012
State of Inbound Marketing
conducted by HubSpot, the software
and education pioneer in the field.

3. We are seeing a seismic
shift in marketing. Today
there are two major
strategies:
1. Outbound Marketing
2. Inbound Marketing

4. 1. Outbound marketing
uses direct mail, print and
broadcast advertising, trade
shows to push messages
out to prospects.

5. 2. Inbound Marketing
uses websites that are
optimized for search
engines, blogs, social
media, and more new tools to
pull prospects in.

6. Are your marketing dollars
going outbound or
inbound? Consider these
statistics from HubSpot’s
report . . .

7. 78% of internet users conduct
product research online.
(That means your new business
card isn’t a business card—
it’s Google.)

8. Inbound leads cost 61%
less per lead than
outbound leads.

9. 57% of companies have
acquired a customer from
their blog.

10. 81% of businesses reported
that their company blog is
useful-to-critical for their
business.

11. 62% of companies
reported that social
media has become MORE
important as a source of
leads.

12. 51% of companies report
that direct mail has
become LESS important as
a source of leads.

13. 65% of B2B companies
report that they have
acquired a customer
through LinkedIn.

14. 41% of B2B
and 67% of B2C
companies have
acquired a customer
through Facebook.

15. 89% of businesses are either
maintaining or increasing
their inbound marketing
budgets.

16. (or thereabouts) is when
HubSpot will release its new
report. Watch this PBA blog
for the latest statistics . . .

17. And visit LauraLongley.com
for key takeaways. Better
yet, join me at the Purcellville
Library for a presentation in
early March. (Look for details on
my website and Facebook page.)

18. About Laura Longley Marketing, LLC
Today we have all these puzzle pieces—
websites, blogs, social media, email marketing—
that can be confounding. We help you put the
pieces together into a marketing process that will
increase your revenue. If you’d like to learn how
just call me at 540-454-2544 or email
laura@lauralongley.com .