The document summarizes key statistics from HubSpot's 2012 State of Inbound Marketing report. Some of the main findings are that 78% of internet users conduct online product research, inbound leads cost 61% less than outbound leads, and 57% of companies have acquired customers from their blog. It also notes that 62% of companies report social media becoming more important for leads, while 51% report direct mail becoming less important. The document promotes attending an upcoming presentation by the author to learn how to develop an inbound marketing process to increase revenue.